Caran d’Ache is Switzerland oldest and largest manufacturer of wooden crayons. Every child and his parents and grandparents know the brand Caran d’Ache. The illustrated crayons campaign reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Philipp Skrabal
Art Director: Paul Labun
Illustrator: Isabelle Bühler, Paul Labun
Graphic Design: Katja Schlosser