Sprint, the only mobile network with truly unlimited data, wanted to launch their new popular EVO, the phone that helps you do what you love without limits on the truly unlimited network. How could we highlight just how much EVO helps you do what you love? New York has a lot of things to love. That’s why we created the Unlimited Love Billboard, a Times Square interactive board that helped people discover more of what they have unlimited love for in NYC.
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Colin Selikow, Vince Cook
Art Directors / Copywriters: Pablo Jimenez, Doug Burnett