The first poster that’s not full in your face. You have to let your eyes get adjusted to the dark. The same experience you have, when visisting ctaste, a restaurant that serves food in complete darkness to stimulate your sense of taste.

Advertising Agency: FHV BBDO , Amsterdam, The Netherlands
Art Director: Joris van Elk
Copywriter: André Dammers
Illustrator: Bas de Graaf
Photographer: Guus de Graaf / DECK
Additional credits: Cor Meijerink food styling