“Stop the family driving drunk legend.”

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriters: Emily Beautrais, Alex Metson, Mitch Alison
Art Director: Brigid Alkema
Agency Producer: Scott McMillan
Photographer: Steve Boniface
Retoucher: Geoff Francis
Fashion Stylist: Susannah Field
Accounts: Julianne Hastings, Hayley Smith