To surprise their customers the agency came up with a rocket that can be launched from a safe distance via an app. The mechanism is in the base. This starts the rocket and works via an app, coupled to Twitter. By sending a New Year’s tweet the rocket will be activated and launched within ten seconds. Communication between the app and rocket goes via Bluetooth.
Advertising agency: SSSS & Orchestra, Amsterdam, The Netherlands
Creation: Mischa Schreuder, Ramon Stalenhoef, Remco Rouffaer, Tom van Zijl
Design: Arthur Mornier, Mischa Schreuder, Ryo Manga
Account: Yoeri Kastelein