Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Director: Yves‐Eric Deboey
Assisting Art Director: Fanny Chevalier
Copywriter: Mathieu Degryse
Account managers: Patrick Lara, Jean‐Jacques Hubert, Grégoire Verdet, Sylvie Tavares
Art buyer: Flore Silberfeld
Photographer: Jason Hindley
Brief:
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
Solution:
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
Advertising Agency: Scholz & Friends, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider
Copy: Nils Tscharnke
Art Direction: Sebastian Frese, Ralf Schroeder
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow
In Brazil, when a soccer player retires, or renounces playing professionally, people say he “pendurou as chuteiras”- something like “hung up the cleats” or “hung up the boots”.
“A homage to the man who became pope. And survived.”
Advertising Agency: The Getz, Curitiba, Brazil
Creative Director: Ricardo Mercer
Art Director: Felipe Précoma
Copywriter: Ricardo Carvalho, Ricardo Mercer
Advertising Agency: DDB, Buenos Aires, Argentina
Creative Director: Pablo Batlle, Hernán Jáuregui, Lisandro Grandal, Fernando Tchechenistky
Copywriter: Damian isaak
Art Director: Fernando Errecaborde
Producer: Agustin Miranda
Executive Producer: Jorge Larrain
Agency Producer: Claudio Migliardo
Production Company: Ringo
Director: Atahualpa
Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Mansoor Bhatti
Senior Copywriter: Umer Razzak
Senior Art Director: Nisreen Shahin
Illustrator: Jana Jelovac
“Ride safe. Wear a helmet.”
Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Director: Arayanan Markchoo, Suthisak Sucharittanonta
Copywriter: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Photographer: Remix Studio
“Not everyone’s a fan of his smell.”
Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Director: Arayanan Markchoo
Copywriter: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Art Director: Suthisak Sucharittanonta
Photographer: Chubcheevit Studio
Advertising Agency: Interactive Solutions, Poland
Creative Director: Piotr Chrobot
Copywriter: Marta Frączek
Art Director: Wojtek Kowalik
Agency Producer: Barbara Kowalska
Photographer: AH1N1, Grandessa Przemek Chudkiewicz
Designer: Paweł Jaskólski
Account manager: Katarzyna Borkowicz
Advertising Agency: Batarya, Turkey
Art Director: Veli Güzel, Derya Taşçı, Cansu Bakır
Copywriter: Veli Güzel, Derya Taşçı, Cansu Bakır
“Maybe it’s time for an air-conditioning and filter service.”
Advertising Agency: Republik, Auckland, New Zealand
Creative Director: Andrew Sims
Copywriter: Duncan Blair
Art Director: Andrew Sims, Greg Wyllie
Account Director: Craig Abbott
Retoucher: Andy Salisbury
“See the world’s first driving dog.”
MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, we ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.
Advertising Agency: Draft FBC, Auckland, New Zealand
Executive Creative Director: Regan Grafton, Tony Clewett
Creative: Peter Vegas, Matt Williams
Group Account Director: Toby Sellers
Account Director: Sally Willis
Photographer: Nick Smith
Retoucher: Light Farm, Nick Smith
Advertising Agency: Deardorff Associates, Wilmington, USA
Head of Digital: Andrew Albrecht
Creative Director: RT Herwig
Creative Director / Art Director: Kathy Brooke
Associate Creative Director / Art Director: Wes Richards
Interactive Art Director: Michael D’Ulisse
Copywriter: Nancy Frick
Lead Developer: Jordan Cary
Cervezas del Mundo is a selection of Premium Beers whose objective is to offer the Argentine market the best brands and different varieties of beers for each specific moment of consumption.
People don’t know how to choose or combine beers. As a result, beer is considered as a beverage that accompanies pizzas or snacks.
We created The Beer Recommender in order to educate consumers and to help them to choose the ideal beer for each moment. This application recommends a beer and a dish to the user according to the climate, temperature, time and day of the week.
Advertising Agency: Woonky, Buenos Aires, Argentina
Creative Director: Tomás Wells
Art Director: Siro Rodriguez
Copywriter: Agustina Benitez Araujo
Development Manager: Pablo Oliver
UX Designer: Pablo Drut
Programmer: Max Delgado
Account Manager: Mariana Guerrico
Advertising Agency: Media Contacts, São Paulo, Brazil
Creatives: Mateus Oliveira, Felipe Delphorno, Fabio Lemos
Creative Director: Luis Renato Constantino
Account: Raul Lemos
Approval: Larissa Charnet
Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Director: Rui Branquinh
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Gabriel Bueno
Print Agency Producer: Elaine Carvalho
Art Buyers: Mônica Beretta, Stephanie Wang
Photography: Ação
Account Manager: Vivianne Brafmann
Planners: Eliana Yamaguchi, Erika Kitabayashi
Media team: Gustavo Gaion, Marcello Bolla
Advertising Agency: McCann, London, United Kingdom
Director: Tarsem Singh
Advertising Agency: Toy Agency, Paris, France
Creative Director: Nicolas De Dampierre
Art Director: Giselle Navarrette
Productors: Soixante-Quinze
Advertising Agency: Yeah!, Brazil
Creative Director: Sandro Serzedello
Art Directors: Bruno Regalo
Copywriters: Juliana Maimoni
Account Manager: Gabriela Schroeter
