In September 2012 the Transport Accident Commission used Pinterest to teach unsuspecting girlfriends and mothers, ‘How to plan a funeral’.
In contrast to the many happy occasions women plan on Pinterest this would hopefully catch them by surprise.
The funerals would be for their young men, who are involved in 6 times more fatal crashes than young women. Speeding is the primary contributor to these fatalities.
The campaign encouraged women to share the message, “I’d hate to plan your funeral. Slowing down won’t kill you.”
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Creative: Rohan Cooke
Creative: Laura Petruccelli
Photographer: Louis Petruccelli, Nick Grimsdale, Rohan Cooke, Laura Petruccelli
Digital producer: Teresa Truder
Account Service: Randal Glennon, Jodi Gubana
Client: Shenagh Macrae