Luis had the idea, TMN “produced” a surprise, with the help of the couple’s friends and colleagues. Filming inside the clinic was intended (supposedly) an institutional video commissioned by the Directorate. The shifts were changed so Maria João didn’t miss the timing. Luis suffered, but was up to the challenge, in a very cold night but we hope he will always remember fondly. We wish Luis, Maria João and all boyfriends the best of luck.
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Directors: Jorge Coelho, João Espírito Santo
Art Directors: André Lacerda, Hélder Ventura
Copywriter: João Guimarães
Additional credits: Baixa 62