Over 90% of Russians prefer paying by cash. How to promote credit & debit cards in this case? NOTHING CASHIONAL!

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harisov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Production: Evgeny Kharchenko
Photographer: Anton Smetanin
Producer: Valentina Berezina
Account Manager: Daria Lunegova
Additional credits: Alisha MiMiMi, Elena Pronina