The Swedish company Middagsfrid was one of the first in the world to offer home delivered grocery bags with fresh ingredients based on healthy and varied recipes. Showing even more swedes how easy everyday-life is when your food comes delivered right to your door, making dinner as simple as adding some spices, they sent a direct mail that you literally need to season if you want the offer.
Advertising Agency: Åkestam Holst, Sweden
Creative Director: Andreas Ullenius
Copywriter: Viktor Jacobsson
Art Director: Andreas Ekelund
Account Director: Jacob Stjärne