A newspaper made out of 241.095 names of children. Published on November 19, International Day on Prevention of Child Abuse.
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Maik Kaehler, Christoph Nann
Creative Director: Marc Vosshall
Copywriter: Angeliki Karnoupaki
Art Directors: Iliés Terki Hassaine, Robin Lorentschat
Account Executives: Anna Hacker, Florian Klietz
Graphic Designers: Christopher Hanebuth, Christoph Klasen
Other: Sven Simon
Creative Producer: Florian Panier
Advertising Agency: Ogilvy & Mather, Vietnam
Executive Creative Director: Todd McCracken
Art Director: Richard Copping, Huy Anh Le
Copywriter: Juggi Ramakrishnan, Martin Sutcliffe
Producer: Intrarach Chamlong
Photographer: Phongkraphan Dusit
Retoucher: Kanakasai Chatchawarn. Huy Anh Le
Advertising Agency: Futatsu Industries, Norway
Chief Creative Officer: Aris Theophilakis
Art Director: Thomas Mantor
Copywriter: Aris Theophilakis
Digital creative: Niri von Bøyesen
Photographer: Ole Musken
Advertising Agency: Sponge, Chicago, USA
Chief Creative Officer: Paul Brourman
Art Director: Alex Tarrant, Larry Butts
Associate CD / Copywriter: patrick hoopes
Retoucher: Giannini Creative
Advertising Agency: Imago, Zagreb, Croatia
Creative Director: Igor Mladinovic
Art Director: Darko Bosnar
Copywriter: Darko Bosnar, Igor Mladinovic
Illustrator: Anna Kulakowskaya
Additional credits: Petar Fridrih
Advertising Agency: Heads SP, Brazil
Creative Director: Silvio Medeiros, Flavio Medeiros
Art Director: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero
CGI: Big Studios
Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Director: Martin Markov , Radoslav Bimbalov
Art Director: Martin Markov , Maria Koleva
Copywriter: Elitsa Mavrodinova
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Partner/co-president of the board: Marcello Serpa
Partner/General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Creation: Renato Simões, Bruno Prosperi, Pernil, André Gola
Producer: ParanoidBR
Executive Producer: Egisto Betti
Direction: Dulcidio Caldeira
Photography: Pierre de Kerchove
RTVC: Vera Jacinto, Ana Paula Casagrande, Taís Olhiara, Rafael Motta, Diego Villas Boas
Soundtrack: Raw Audio / Paulo Ivo
Editor: Alex Lacerda
PosProduction: Clan VFX
Account services: Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Olivia Tornelli
Planning: Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo Camossa, Gabriel Queiroz, Danielle Vale, Claudio Knupp
Approval: Artur Martins, Ana Paula Lobão, Mari Negrini
Advertising Agency: Heads SP, Brazil
Creative Directors: Silvio Medeiros, Fábio Miraglia
Art Directors: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero
Clay: Mutato Art
Photographer: Pola
Advertising Agency: Sherry Matthews Advocacy Marketing
Executive Creative Director: Charles Webre
Creative Directors: Rob Buck, Wally Williams
Photographer: Cade Martin
Production Artist: Steve Grill
Account Service / Planning: Kenna Williams, Janet Lea, Jose Marrero
Background: A tiny optician’s has been launched in a traditional market in Jeju, South Korea. The main target of this market is middle-aged men and women between 50~70 years old and the elderly.
Drawbacks: 1. The advertiser’s limited budget. 2. The elders in the area do not acknowledge their eyesight and they are accustomed to their poor vision. A specialized optometry is urgently needed.
Mission: 1. Let them experience themselves the visional discomfort with minimum budget. 2. Let them recognize ‘Myungdong optician’s=For those with low vision’
Ideas: Self-optometry business card; Create a card that examines people’s eyesight. Just reach out your hand and the business card converts to an eyesight chart.
Results: 1. Printed 500 ‘cards’ with only 30.000 Korean won. 2. Delivered 500 ‘cards’ to the surrouding business district, including the traditional market in Jeju, and 99.9% of residents particiated. 3. The majority of the clients recognized ‘Myungdong optician’s’. Also after the card advertisement, over 90% of the residents visited the optician’s in a mere month.
Advertising Agency: Black Pearl Creative, Seoul, South Korea
Executive Creative Director: Peter Kim
Creative Director: Damien Kim
Art Directors: Sabina Moon, Stella Kim
Copywriters: Jeremy Nam, Rose Kim
Account Director: Peter Chanel Ko
GRAPE Ukraine team launched “Yes! I am Ukrainian” project. We made a Facebook application as an interactive book with record number of authors. This special media enabled anyone in Ukraine to declare their point of view, and supported national dignity of Ukrainians.
