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Billboard: Fan Check Machine

Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.

Advertising Agency: Ogilvy & Mather, Brazil
Client: Billboard Magazine
Creative Vice President: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Guiga Giacomo
Art Director: Guiga Giacomo
Copywriter: Brux


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13th Street: Detectives

Advertising Agency: Sra. Rushmore, Madrid, Spain
Creative Directors: David Titos, Pablo G. Cattáneo
Photographer: Eduardo Díaz Bourgeot


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Gold’s Gym: Healthy Note

We changed the price of supermarket shopping for calories and show how to burn them.

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Lucas Bressan
Copywriters: Giulio Beloto, João Guilherme Ferreira


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Samsung: The Reminder Wall

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video.

Advertising Agency: Cheil, Brazil
Creatives: João Gabriel Gragnani, Marcelo Ferreira
Creative Director: Maurício Machado
Accounts: Marcelle Fuoco, Cesar Arantes, Marcus Nakata
Account Director: Fernando Silva
RTVC/Art Buyer: Fabíola Camilo
Graphic Producer: Marcos Tsuda
Approval: Ana Okamoto e Demetrius Oliveira
Production Company: Coala Filmes
Director: Cesar Cabral
Producer: Anália Tahara e Stephanie Saito
Editor: Rodolfo Lofredo


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Trace Urban: Trace vs Shazam

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Hervé
Copywriter: Francis Pluntz
Art Director: Francis Pluntz
Account Supervisor: Vincent Léorat, Nicolas Kabassakalis
Advertiser’s Supervisor: Antoine Michel
Prod Compagny: Depth Digital
Director: Kentin Denoyelle, Raphael Ghisalberti
Post Production: Stripes
Sound Production: THE


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McDonald’s: Lonely View Finder

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cameron Hoelter
Art Director: Adam Ledbury
Copywriter: Guy Lemberg
Agency Producer: Leesa Murray
Photographer: Garry Owens


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McDonald’s: Loose Change Menu

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cam Hoelter
Art Director: Dantie van der Merwe
Copywriter: David Fraser
Agency Producer: Leesa Murray
Photographer: Michael Malherbe


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Centre du prevention Suicide: Don’t skip a suicidal person

URL: http://www.dont-skip.be/video.html

Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Director : Paul Servaes
Copywriter : Kwint De Meyer
Art Director : Daniel Vanden Broucke
Agency Producer : Marc Van Buggenhout
Account Supervisor : Francis Lippens
Account Manager : Julie Oostvogels, Sabrina Schuller
Planner : Hugues Vanden Steen
Strategic Planner: Annemie Goegebeur
Production Company : Caviar
Producer : Kato Maes / Thomas Hofman, Lynn Bernaerts
Director : Frank Devos
DOP : Dimitri Karakaktsanis
Sound Design/arrangement : Sonicville


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Surfrider Foundation Morocco: This is a beach, not a bin

Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Planner: Luc Wise
Copywriter: Maurice Beau
Art Director: Maurice Le Sauce
Artists: Andreas Thoneick, Stephan Lozza, Ragnarök
Photographer: Maxime Bonan
Agency Producer: Barbara Vaira, Louise Trojani
Music: Hugo Letexier


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Volkswagen Genuine Parts and Service: Block, Brake, Clutch

“Some things are best left to the experts.”

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam, Nick Pringle
Art Director: Adam Ledbury
Copywriter: Guy Lemberg
Designer: Domenic Bartolo


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Finish Furnitures: Lady Gaga, Angry Birds

“Next to a furniture, everything goes out of fashion.”

Advertising Agency: Giacometti, Brazil
Executive Creative Director: João Santos
Creative Director: João Santos
Art Director: Mariana Moreira
Copywriter: Daniel Parreira
Photographer: André Nazareth


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Honka: House

“Need more room?”

Advertising Agency: DDB, Helsinki, Finland
Copywriter: Pasi Lindqvist
Art Director: Jukka Mannio
Account Director: Teppo Juuvinmaa
Retoucher: Fake Graphics
Photographer: Anton Sucksdorff
Print Producer: Kirsi Pärni


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Coca-Cola: Car Incident, Interception, Intruder

Advertising Agency: Wunderman, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Art Director: Estudio Díaz Feich
Client Team Director: Guillermo Giménez, Brotons and Guido Rosales
3D Art: Studio Diaz Feich


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Claro Peru: Einstein

Advertising Agency: Circus, Lima, Peru
Chief Creative Director: Juan Carlos Gomez de la Torre
Art Director: Carlos Tapia Cabanillas
Copywriter: Fabrizio Tapia Schiaffino
Agency Producer: Vanessa Diaz Llontop
Photographer: Lucia Arana
Chief Executive Officer: Marco Milesi
Illustrator: Carlos Luna Gonzales


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Fiat: Hero Hug

Advertising Agency: Leo Burnett, São Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Caio Lekecinskas
Art Director: Rafa Oliveira


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Escola Cuca: Ears Speakers

“Be the guy who hears this.”

Creative Director: Miguel Bemfica
Art Director: Murilo M. Santos
Copywriter: Guilherme Markert
Illustrator: Murilo M. Santos


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El Nuevo Día: The Day No One Went Out

“The Day No One Went Out” is an initiative done during Hurricane Isaac for the home delivery service of El Nuevo Día, Puerto Rico’s leading newspaper.

Advertising Agency: Badillo Saatchi & Saatchi, Guaynabo, Puerto
Creative Director: Juan Carlos Rodríguez
Assistant Creative Director: Juan Camilo Valdivieso
Head of Art: Alfredo Ledesma
Copywriter: Madeline Hidalgo, Juan Camilo Valdivieso
Art Director: Alfredo Ledesma, Jonathan García
Other Credits: GPS ESTUDIOS


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Responsible Young Drivers: The alcohol barrier

Advertising Agency: Publicis Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Geert De Rocker
Copywriter: Tom Berth
Account director: Francis Lippens
Account manager: Julie Oostvogels


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