Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson
Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. The prevention campaign created awareness on Twitter so people could feel the silent way in which cancer acts and how easy it is to ignore it.
Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual cancers followed thousands of common people and sent subtle messages that were initially ignored, but as time passed, the cancer grew stronger and got tougher. Those who detected the messages early were able to control it and the virtual cancer stopped following them. But those who ignored the messages received final awareness advisories about how ignoring the symptoms could result in the progression towards terminal stages of cancer.
The act reached millions of people and got the entire country talking about cancer awareness. More than 9,733 social media users and even political leaders like Barack Obama suffered a virtual cancer.
Using the #CancerTweets hashtag, the campaign raised awareness about the importance of early detection because the best way to control cancer is to stop ignoring it.
Advertising Agency: Leo Burnett, Bogota, Colombia
Global Chief Creative Officer: Mark Tutssel
Executive Creative Director: Fernando Hernández, Mauricio Sarmiento
Creative Director: Carlos Oviedo, Alexis Ospina, Rafael Reina
Managing Director: Fernando Hernández, Mauricio Sarmiento
Account Director: Natalia Valencia
Art Director: Rafael Reina, Andres Lopez
Copywriter: Andrés Salamanca, Alexis Ospina
The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol’ product benefit of bringing voice back.
Advertising Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor
Account Team: Ambba Kuthiala, Rakesh Hinduja
Advertising Agency: Agencia Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Copywriters: Aricio Fortes, Rodrigo Da Mata
Art Directors: Paulo Coelho, Rafael Gil, Iron Brito
Planning: Ana Cortat
Client Services: Marcio Santoro, Cecilia Duarte, Manuela Ramalho, Marina Damato
Media: Luiz Fernando Vieira, Evandro Soares
Digital Strategy: FHits, UQBAR
Advertising Agency: 18 Feet & Rising, London, United Kingdom
Creative Director: Stephen de Wolf
Creatives: Alex Delaney & Oli O’neil
Agency Producer: Emily Hodgson
Executive Agency Producer: Julia Methold
Production Company: Blink
Production Company Producer: Tiernan Hanby
Executive Production Company Producer: James Bretton
Editor: Mark Aarons
Post Production Company: The Electric Theatre Company
Post Production Company Producer: Helen Sutermeister
VFX Supervisor: Andrew Stewart
Colourist: Steffan Perry @ Framestore
Sound Engineer: Tony Rapaccioli @ Wave Studios
Advertising School: Miami Ad School Europe, Berlin, germany
Art Director: Hugo Gstrein
Copywriter: Patrick Tamisiea
Tutors: Fedja Kehl, Niklas Frings-Rupp
Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Copywriter: Douglas Peroni
Art Directors: Felipe Drummond, Silas Nogueira
Creative Director / Art Director: Kevin Zung
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Thiago Antonovas
Account managers: Silvia Brihy, Ricardo Ferraroni
Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Creative Director / Art Director / Copywriter: Leo Macias
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Maurício Nahas
Illustrator: Boreal
Account manager: Joao Paulo Hessel
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Copywriter: Hugo Rodrigues/Leo Macias
Art Director: Leo Macias
Typographer: Leo Macias
Art Buyer: Selma Momosse
Account Supervisor: Rafael Oliveira
Advertiser’s Supervisor: Alvaro Ferrioli
Advertising Agency: Borghi/Lowe, São Paulo, Brazil
Executive Creative Director: José Borghi, Fernando Nobre
Creative Director: Fernando Nobre, Fabio Brigido
Art Director: Saulo Rocha
Copywriter: Guilherme Nesti
Illustrator: Pamplace
Advertising Agency: Ogilvy & Mather Chicago, United States
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Dave Metcalf, Chris Turner
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Art Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Illustrator/3D: Scott Giannini, Giannini Creative
Photographer: Tony D’Orio
Advertising Agency: Draftfcb, Sao Paulo, Brazil
Creative Director: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro, Felipe Petroni, Liliana Mafra
Photographer: Paulo Barros
Illustrator/Image Retouch: Open The Door, Daniel Toni
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisor: Stefano Pieroni
Advertiser’s Supervisor: Jessica Gonzalez
