Advertising Agency: McCann, London, United Kingdom
Executive Creative Directors: Rob Doubal, Lolly Thomson
Art Director: Matt Statham
Copywriter: Chris McDonald
Account Director: Richard Pike
Account Manager: Michael Burgoyne
Account Executive: Saminder Khaneka
Managing Partner: Tom Rothenberg
Project Manager: Francois Camillieri
Producer: Danielle Connolly
Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Director: Jaime Mandelbaum
Creative Director: Matthew Edwards, Marco Antonio do Nascimento, Jaime Mandelbaum
Art Director: Marco Antonio do Nascimento
Copywriter: Marco Antonio do Nascimento
Retoucher: Furia
Photographer: Adam Bartas
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas, Edher Espinoza
Head of Art: Christian Sánchez
Production: Michel Motte, Toshio Nakandakare
Photography: Alex Freundt / Latinstock
Retouch: Jose Catacora, Edher Espinoza
Digital Production: 3.0 Consulting Group
Video Production: Cine70
Video Director: Mauricio Hidalgo
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld
Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety â even in store-bought products. We wanted to let our stakeholders, including consumers and trade, recognize the surprising quality and safety of the product.What if the soil was so safe, you could actually eat it? To showcase our soil quality and safety, TBWAHAKUHOD opened “The Soil Restaurant” with a Michelin 3-star chef who created a full course meal using Protoleaf Soil as the main ingredient. The restaurant was open to the public and charged $110 per person.
Customers and Media ate it up: The Soil Restaurant was widely reported on in Japan, and the news spread to over 20 countries globally, including features on CNN and the Discovery Channel. With zero media investment, we clearly demonstrated the product safety to the world. Total free media exposure amounted to approximately US$8,900,000. As a result, consumers felt safe to buy soil again, and sales surged 130% versus the previous year. People could return to gardening and producing their own food.
Advertising Agency: TBWA\Hakuhodo, Tokyo, Japan
Executive Creative Director: Kazoo Sato
Creative Director: Tomoki Harada
Copywriter: Tomoki Harada, Chino Yamaguchi
Art Director: Keisuke Shimizu, Nozomi Imaoka
Advertising Agency: Cooch Creative, Perth, Australia
Art Director: Aleisha Zappia
Creative Director/ Copywriter: Ron Samuel
Photographer: Craig Kinder
Chief Executive Officer: Matt Hunt
“Chemistry. A Metter Of Music. ”
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Art Director: Lincoln Guimarães
Copywriter: Jaime Nascimento
Illustration: Magma Image
Photographer: Miguel Ângelo
Producer: Gabriela Pinheiro
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel
Illustrator: Salamágica
Business Director: Gorka Lozano
Account Director: Javier Villalba
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Luis Di Lascio
Copywriter: Marc De La Cruz, Patri Pérez
Business Director: Gorka Lozano
Account Director: Javier Villalba
“Collision Prevention Assist. You see the danger coming.”
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Advertising Agency: BBH, London, UK
Creative Director: David Kolbusz
Art Director: Carl Broadhurst
Copywriter: Peter Reid
Illustrator / Typographer: James Townsend
Art Buyer: Sally Green
Head of Art: Mark Reddy
Strategic Business Lead: Ngaio Pardon
Account Director: Alex Monger
Planners: Ida Siow, Lynsey Atkins
“Don’t let the junk food win. Or you’ll lose to yourself.
Nutritional, orientation and medical services for those in need.”
Advertising Agency: Art&C Comunicação, Brazil
Creative Director: George Wilde
Art Director / Illustrator: Flávio Jatobá
Copywriter: Rafael Paulino
Benefit Cosmetics placed their Temptation Telephone in Central London for one day only. Those brave enough to answer were rewarded with a once in a life time experience with unsuspecting members of the public taking to the stage at one of London’s most iconic venues, Café de Paris. Singing the Whitney Houston classic “I Wanna Dance With Somebody” in front of a packed house and accompanied by a live band. Where will the temptation telephone ring next and are you brave enough to answer?
Advertising Agency: Inkling, London, United Kingdom
Creative Directors: David Proudlock, Will Parkinson
Director: Charlie Inman
Copywriter: David Proudlock
Editor: Tim Symes
Colourist: James Willett
Sound: Jon Clarke
GFX: Alistair McColl
“The beauty of mixing ideas.
Don’t let appearances fool you: mixing our heads is the best way we know to find great ideas for your brand.”
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Strategic planner: Antonio Paolo
Advertising Agency: Clemenger BBDO, Adelaide, Australia
Executive Creative Director: Karl Fleet
Art Director: Paul Stratton
Copywriter: Jeremy Egerton
Account Director: Erik de Ross
Agency Producer: Michelle Treloar
Studio: Natalie Dunn
Retouching: Paul Munzberg
Account manager: Carmel Alfano
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Zac Lancaster
Copywriter: Tom Cunliffe
Account Director: Danielle Richards
Planner: Craig McLeod
Account manager: Katya Frolova
Advertising Agency: M&C Saatchi Abel, Johannesburg, South Africa
Photographer: Mark Lanning
Advertising Agency: Grey, New York, USA
President / Chief Creative Officer: Tor Myhren
Executive Creative Directors: Per Pedersen, Steve Krauss, Ari Halper
Creatives: Corel Theuma, Pieter Melief
Creative Reputation Manager: Rachel West
Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Graphic Services: Jay Green
Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Marcos Apóstolo
Art Director: Marcus Saulnier
Copywriter: Gustavo Nogueira
Head of Art: Marcus Saulnier
Illustrator: Estúdio Ícone
Art Buyers: Bianca Repsold , Clara Queiroz
Account Executives: Lucas Daibert
Advertising Agency: Doubleyou, Spain
Creative Director: Jesús Revuelta
Senior Copywriter: Ximo Villalba
Designer: Marta Torredeflot
Account Director: Nuria Andrés
Account Executive: Bea Reboll
AV Producer: Irene Choclán
Digital Production: DoubleYou
AV Production Company: NonamePro
Events: SMM
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Director: Alexander Kalchev
Copywriters: Alexander Kalchev, Alexis Benbehe, Pierre Mathonat
Art Directors: Alexis Benbehe, Pierre Mathonat
Account Supervisors: Mathieu Roux, Olivier Massanella
Advertiser’s Supervisors: Richard Mathiau, Valerie Larousse
Production Company: Crac
Director: Alexander Kalchev
First ADs: Antoine Levi, Florent Michel
Producer: Pierre-Yves Bronsart
Music: Clement Tery
DOPs: Benjamin Roux, Romain Alary
Sound Production: THE
Advertising Agency: Driven, Ferndale, MI USA
Creative Directors: John Cymbal, Brian Cusac
Art Director: John Cymbal
Copywriter: Nick Marine
Photographer: Mitch Ranger
Retouching, Jamie Menary
“Turbo engine family car.”
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi, Danny Yakobowitch
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Yaron Perel
Creative Planning Manager: Ran Allon
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Production Manager: Noga Sagi
Agency Producer: Aviv Lahav
Photographer: Lior Nordman
Photo Retouch: Alex Melik-Adamov
