Volkswagen Think Blue: Baby
Advertising Agency: Adam&Eve DDB, London, UK
Creative Director: Jeremy Craigen
Art Directors / Copywriters: Nikki Lindman, Toby Brewer
Director: James Rouse
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Skay: Gloves
“Gloves with sleeves. Gloves with glamour.”
Advertising Agency: FWK, Argentina
Creative Director: Christian Oneto Gaona
Art Director: Chany D’Amelio
Copywriter: Matías Abbondio
Additional credits: Marilú Filipuzzi
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Donald’s Market: Vegetables Keep Your Clothes From Shrinking
“Vegetables Keep Your Clothes From Shrinking.”
Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Directors: Oran Rahmani, Seann Einerssen
Copywriter: Mike Catherall
Photographer: Peter Holst / holstphotographic.com
Stylist: Claudia Da Ponte
Makeup Artist: Sara Rose
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Crossword Audio Books: Icon
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
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Budweiser: Safe Hangout
Advertising School: Miami Ad School, São Paulo, Brazil
Orientation: Dogura Kozonoe
Art Director: André Rival
Copywriters: Heloísa Ribeiro, Yuri Sampaio
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Opel: Mistype
Advertising Agency: GitamBBDO, Israel
Executive Creative Director: Shani Gershi
Creative Directors: Karmel Abuzlaf, Igal Ezra
Executive Account Manager: Elika Merhavi
Account Manager: Yonatan Regev
Account Executive: Odelya Stern
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Hospital A.C.Camargo Cancer Center: Superformula
The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Transform the chemotherapy into a “Superformula.”
To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.”
An experience that went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains.
Advertising Agency: JWT, Sao Paulo, Brazil
CCO: Ricardo John
Head of Art: Fabio Simões
Creative Director: Hernan Rebalderia, Santiago Dulce
Art Director: Guilherme Sakosigue
Copywriter: Fabio Ozorio
Account Team: Luciana Rodrigues, Yves Rodrigues
Planing: Fernand Alphen, Isabella Mulholland, Stella Pirani
Media: Aline Moda, João Dabbur, André Sanchez
Advertiser Supervisor: Irlau Machado Filho, Adriana Seixas Braga, Luciana Del Nero
Broadcast Director: Marcia Lacaze
Art Buyer: Paula Ferrari
Graphic Producer: Flavio Schaefer, Flavio Colella
Photographer: Regis Fernandez
Animation Production Company: Vetorzero
Executive Production: Eliza Flores
Director: Andre Sernaglia
C0-Director: Marcelo Fahd
Illustration: Marcelo Fahd, Felipe Kimio, Fernando Ricciopo
Animation: Fernando Ricciopo
Pos Production – Animation: Fernando Ricciopo, Marcelo Akira
Videocase Prodction Company: HungryMan
Director: Gualter Pupo
Mounting: Ricardo Mehedff
Sound Production Company: Shuffle
Videocase – Finishing: HungryMan
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Tribo Skate Magazine: Brave Peruke
The use of helmets among skaters is very rare: about 1 in ten lovers of the sport use the safety equipment. That’s because, for them, there’s nothing better than feeling the adrenaline, the freedom and the wind in their hair. With that in mind, Tribo Skate magazine created a fun campaign to get the attention of those who trade safety for style and to encourage the use of helmets, it launched the Brave Peruke. In the action, which was backed by DDB Brasil, the skaters wore special helmets with hair and different hair dos. The action is present in the biggest parks of São Paulo and surrounding cities for the skaters to use. The best pictures will be featured in the magazine. The tagline seals the idea: Real freedom is to ride with safety.
Advertising Agency: DDB, Brazil
Creative Director: Marco Versolato, Gustavo Victorino e André Faria
Art Direction: Mozar Gudin, Pablo Blass
Copywriter: Tomas Correa, Leandro Custo
Account Services: Tania Pena, Caroline Pintarelli, Paula Calabró
Project Director: Denis Gustavo Alves
Photographer: Sérgio Prado, Kauê Uema
Art Buyer: Clariana Costa, Daniela Strang
Graphic Production: Clariana Costa/ Anelito Nobrega
Printing: Fusão, Sandice, Mascarenhas & Mello
Advertiser: Cesar Gyrão e Junior Lemos
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Discovery Channel Paixões Perigosas (Dangerous Passions): Couple
Advertising Agency: Salles Chemistri, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Alessandro Cassulino
Creative: Alessandro Cassulino, Alexandre Abrantes, Rodrigo Panucci, Sérgio Matsunaga
Account: Marcos Vinício Pizzetti, Paula Schubach, Elis Adami, Anabelly Cardoso
Directors: Alex Miranda, Daniel Baccaro
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Billboard: Fan Check Machine
Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.
Advertising Agency: Ogilvy & Mather, Brazil
Creative Vice President: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Guiga Giacomo
Art Director: Guiga Giacomo
Copywriter: Brux
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13th Street: Detectives
Advertising Agency: Sra. Rushmore, Madrid, Spain
Creative Directors: David Titos, Pablo G. Cattáneo
Photographer: Eduardo Díaz Bourgeot
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Gold’s Gym: Healthy Note
We changed the price of supermarket shopping for calories and show how to burn them.
Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Lucas Bressan
Copywriters: Giulio Beloto, João Guilherme Ferreira
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Samsung: The Reminder Wall
Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video.
Advertising Agency: Cheil, Brazil
Creatives: João Gabriel Gragnani, Marcelo Ferreira
Creative Director: Maurício Machado
Accounts: Marcelle Fuoco, Cesar Arantes, Marcus Nakata
Account Director: Fernando Silva
RTVC/Art Buyer: Fabíola Camilo
Graphic Producer: Marcos Tsuda
Approval: Ana Okamoto e Demetrius Oliveira
Production Company: Coala Filmes
Director: Cesar Cabral
Producer: Anália Tahara e Stephanie Saito
Editor: Rodolfo Lofredo
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Trace Urban: Trace vs Shazam
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Hervé
Copywriter: Francis Pluntz
Art Director: Francis Pluntz
Account Supervisor: Vincent Léorat, Nicolas Kabassakalis
Advertiser’s Supervisor: Antoine Michel
Prod Compagny: Depth Digital
Director: Kentin Denoyelle, Raphael Ghisalberti
Post Production: Stripes
Sound Production: THE
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McDonald’s: Lonely View Finder
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cameron Hoelter
Art Director: Adam Ledbury
Copywriter: Guy Lemberg
Agency Producer: Leesa Murray
Photographer: Garry Owens
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McDonald’s: Loose Change Menu
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cam Hoelter
Art Director: Dantie van der Merwe
Copywriter: David Fraser
Agency Producer: Leesa Murray
Photographer: Michael Malherbe
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Centre du prevention Suicide: Don’t skip a suicidal person
URL: http://www.dont-skip.be/video.html
Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Director : Paul Servaes
Copywriter : Kwint De Meyer
Art Director : Daniel Vanden Broucke
Agency Producer : Marc Van Buggenhout
Account Supervisor : Francis Lippens
Account Manager : Julie Oostvogels, Sabrina Schuller
Planner : Hugues Vanden Steen
Strategic Planner: Annemie Goegebeur
Production Company : Caviar
Producer : Kato Maes / Thomas Hofman, Lynn Bernaerts
Director : Frank Devos
DOP : Dimitri Karakaktsanis
Sound Design/arrangement : Sonicville
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Surfrider Foundation Morocco: This is a beach, not a bin
Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Planner: Luc Wise
Copywriter: Maurice Beau
Art Director: Maurice Le Sauce
Artists: Andreas Thoneick, Stephan Lozza, Ragnarök
Photographer: Maxime Bonan
Agency Producer: Barbara Vaira, Louise Trojani
Music: Hugo Letexier
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