The use of helmets among skaters is very rare: about 1 in ten lovers of the sport use the safety equipment. That’s because, for them, there’s nothing better than feeling the adrenaline, the freedom and the wind in their hair. With that in mind, Tribo Skate magazine created a fun campaign to get the attention of those who trade safety for style and to encourage the use of helmets, it launched the Brave Peruke. In the action, which was backed by DDB Brasil, the skaters wore special helmets with hair and different hair dos. The action is present in the biggest parks of São Paulo and surrounding cities for the skaters to use. The best pictures will be featured in the magazine. The tagline seals the idea: Real freedom is to ride with safety.
Advertising Agency: DDB, Brazil
Creative Director: Marco Versolato, Gustavo Victorino e André Faria
Art Direction: Mozar Gudin, Pablo Blass
Copywriter: Tomas Correa, Leandro Custo
Account Services: Tania Pena, Caroline Pintarelli, Paula Calabró
Project Director: Denis Gustavo Alves
Photographer: Sérgio Prado, Kauê Uema
Art Buyer: Clariana Costa, Daniela Strang
Graphic Production: Clariana Costa/ Anelito Nobrega
Printing: Fusão, Sandice, Mascarenhas & Mello
Advertiser: Cesar Gyrão e Junior Lemos
Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.
We changed the price of supermarket shopping for calories and show how to burn them.
Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Lucas Bressan
Copywriters: Giulio Beloto, João Guilherme Ferreira
Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video.
Advertising Agency: Cheil, Brazil
Creatives: João Gabriel Gragnani, Marcelo Ferreira
Creative Director: Maurício Machado
Accounts: Marcelle Fuoco, Cesar Arantes, Marcus Nakata
Account Director: Fernando Silva
RTVC/Art Buyer: Fabíola Camilo
Graphic Producer: Marcos Tsuda
Approval: Ana Okamoto e Demetrius Oliveira
Production Company: Coala Filmes
Director: Cesar Cabral
Producer: Anália Tahara e Stephanie Saito
Editor: Rodolfo Lofredo
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Hervé
Copywriter: Francis Pluntz
Art Director: Francis Pluntz
Account Supervisor: Vincent Léorat, Nicolas Kabassakalis
Advertiser’s Supervisor: Antoine Michel
Prod Compagny: Depth Digital
Director: Kentin Denoyelle, Raphael Ghisalberti
Post Production: Stripes
Sound Production: THE
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cam Hoelter
Art Director: Dantie van der Merwe
Copywriter: David Fraser
Agency Producer: Leesa Murray
Photographer: Michael Malherbe
Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Planner: Luc Wise
Copywriter: Maurice Beau
Art Director: Maurice Le Sauce
Artists: Andreas Thoneick, Stephan Lozza, Ragnarök
Photographer: Maxime Bonan
Agency Producer: Barbara Vaira, Louise Trojani
Music: Hugo Letexier
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam, Nick Pringle
Art Director: Adam Ledbury
Copywriter: Guy Lemberg
Designer: Domenic Bartolo
“Next to a furniture, everything goes out of fashion.”
Advertising Agency: Giacometti, Brazil
Executive Creative Director: João Santos
Creative Director: João Santos
Art Director: Mariana Moreira
Copywriter: Daniel Parreira
Photographer: André Nazareth
Advertising Agency: Wunderman, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Art Director: Estudio Díaz Feich
Client Team Director: Guillermo Giménez, Brotons and Guido Rosales
3D Art: Studio Diaz Feich
Advertising Agency: Circus, Lima, Peru
Chief Creative Director: Juan Carlos Gomez de la Torre
Art Director: Carlos Tapia Cabanillas
Copywriter: Fabrizio Tapia Schiaffino
Agency Producer: Vanessa Diaz Llontop
Photographer: Lucia Arana
Chief Executive Officer: Marco Milesi
Illustrator: Carlos Luna Gonzales
Advertising Agency: Leo Burnett, São Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Caio Lekecinskas
Art Director: Rafa Oliveira
