Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel
Illustrator: Salamágica
Business Director: Gorka Lozano
Account Director: Javier Villalba
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Luis Di Lascio
Copywriter: Marc De La Cruz, Patri Pérez
Business Director: Gorka Lozano
Account Director: Javier Villalba
“Collision Prevention Assist. You see the danger coming.”
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Advertising Agency: BBH, London, UK
Creative Director: David Kolbusz
Art Director: Carl Broadhurst
Copywriter: Peter Reid
Illustrator / Typographer: James Townsend
Art Buyer: Sally Green
Head of Art: Mark Reddy
Strategic Business Lead: Ngaio Pardon
Account Director: Alex Monger
Planners: Ida Siow, Lynsey Atkins
“Don’t let the junk food win. Or you’ll lose to yourself.
Nutritional, orientation and medical services for those in need.”
Advertising Agency: Art&C Comunicação, Brazil
Creative Director: George Wilde
Art Director / Illustrator: Flávio Jatobá
Copywriter: Rafael Paulino
Benefit Cosmetics placed their Temptation Telephone in Central London for one day only. Those brave enough to answer were rewarded with a once in a life time experience with unsuspecting members of the public taking to the stage at one of London’s most iconic venues, Café de Paris. Singing the Whitney Houston classic “I Wanna Dance With Somebody” in front of a packed house and accompanied by a live band. Where will the temptation telephone ring next and are you brave enough to answer?
Advertising Agency: Inkling, London, United Kingdom
Creative Directors: David Proudlock, Will Parkinson
Director: Charlie Inman
Copywriter: David Proudlock
Editor: Tim Symes
Colourist: James Willett
Sound: Jon Clarke
GFX: Alistair McColl
“The beauty of mixing ideas.
Don’t let appearances fool you: mixing our heads is the best way we know to find great ideas for your brand.”
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Strategic planner: Antonio Paolo
Advertising Agency: Clemenger BBDO, Adelaide, Australia
Executive Creative Director: Karl Fleet
Art Director: Paul Stratton
Copywriter: Jeremy Egerton
Account Director: Erik de Ross
Agency Producer: Michelle Treloar
Studio: Natalie Dunn
Retouching: Paul Munzberg
Account manager: Carmel Alfano
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Zac Lancaster
Copywriter: Tom Cunliffe
Account Director: Danielle Richards
Planner: Craig McLeod
Account manager: Katya Frolova
Advertising Agency: M&C Saatchi Abel, Johannesburg, South Africa
Photographer: Mark Lanning
Advertising Agency: Grey, New York, USA
President / Chief Creative Officer: Tor Myhren
Executive Creative Directors: Per Pedersen, Steve Krauss, Ari Halper
Creatives: Corel Theuma, Pieter Melief
Creative Reputation Manager: Rachel West
Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Graphic Services: Jay Green
Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Marcos Apóstolo
Art Director: Marcus Saulnier
Copywriter: Gustavo Nogueira
Head of Art: Marcus Saulnier
Illustrator: Estúdio Ícone
Art Buyers: Bianca Repsold , Clara Queiroz
Account Executives: Lucas Daibert
Advertising Agency: Doubleyou, Spain
Creative Director: Jesús Revuelta
Senior Copywriter: Ximo Villalba
Designer: Marta Torredeflot
Account Director: Nuria Andrés
Account Executive: Bea Reboll
AV Producer: Irene Choclán
Digital Production: DoubleYou
AV Production Company: NonamePro
Events: SMM
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Director: Alexander Kalchev
Copywriters: Alexander Kalchev, Alexis Benbehe, Pierre Mathonat
Art Directors: Alexis Benbehe, Pierre Mathonat
Account Supervisors: Mathieu Roux, Olivier Massanella
Advertiser’s Supervisors: Richard Mathiau, Valerie Larousse
Production Company: Crac
Director: Alexander Kalchev
First ADs: Antoine Levi, Florent Michel
Producer: Pierre-Yves Bronsart
Music: Clement Tery
DOPs: Benjamin Roux, Romain Alary
Sound Production: THE
Advertising Agency: Driven, Ferndale, MI USA
Creative Directors: John Cymbal, Brian Cusac
Art Director: John Cymbal
Copywriter: Nick Marine
Photographer: Mitch Ranger
Retouching, Jamie Menary
“Turbo engine family car.”
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi, Danny Yakobowitch
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Yaron Perel
Creative Planning Manager: Ran Allon
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Production Manager: Noga Sagi
Agency Producer: Aviv Lahav
Photographer: Lior Nordman
Photo Retouch: Alex Melik-Adamov
Advertising Agency: Miami Ad School, Berlin, Germany
Advertising Agency: Miami Ad School, Miami, USA
Art Director: Eszter Kazinczy
Copywriter: Matteo Capaldi
Advertising Agency: Miami Ad School Berlin, Miami Ad School, Miami, USA
Art Director: Eszter Kazinczy
Copywriter: Matteo Capaldi
“Love him like you love yourself.”
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson
Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. The prevention campaign created awareness on Twitter so people could feel the silent way in which cancer acts and how easy it is to ignore it.
Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual cancers followed thousands of common people and sent subtle messages that were initially ignored, but as time passed, the cancer grew stronger and got tougher. Those who detected the messages early were able to control it and the virtual cancer stopped following them. But those who ignored the messages received final awareness advisories about how ignoring the symptoms could result in the progression towards terminal stages of cancer.
The act reached millions of people and got the entire country talking about cancer awareness. More than 9,733 social media users and even political leaders like Barack Obama suffered a virtual cancer.
Using the #CancerTweets hashtag, the campaign raised awareness about the importance of early detection because the best way to control cancer is to stop ignoring it.
Advertising Agency: Leo Burnett, Bogota, Colombia
Global Chief Creative Officer: Mark Tutssel
Executive Creative Director: Fernando Hernández, Mauricio Sarmiento
Creative Director: Carlos Oviedo, Alexis Ospina, Rafael Reina
Managing Director: Fernando Hernández, Mauricio Sarmiento
Account Director: Natalia Valencia
Art Director: Rafael Reina, Andres Lopez
Copywriter: Andrés Salamanca, Alexis Ospina
“BRing voice back.”
The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol’ product benefit of bringing voice back.
Advertising Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor
Account Team: Ambba Kuthiala, Rakesh Hinduja
“Your heart is whatever you let inside.”
Advertising Agency: RAF Communicação, Natal, Brazil
Creative Director: James Williams
Art Director: James Williams
Copywriter: Saulo Sousa
