Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Art Director: Pat Baron
Copywriter: John Mescall
Illustrator: Julian Frost
Account Supervisor: Adrian Mills
Producers: Mark Bradley, Cinnamon Darvall
Account Manager: Alec Hussain
Planner: Adrian Mills
A newspaper made out of 241.095 names of children. Published on November 19, International Day on Prevention of Child Abuse.
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Maik Kaehler, Christoph Nann
Creative Director: Marc Vosshall
Copywriter: Angeliki Karnoupaki
Art Directors: Iliés Terki Hassaine, Robin Lorentschat
Account Executives: Anna Hacker, Florian Klietz
Graphic Designers: Christopher Hanebuth, Christoph Klasen
Other: Sven Simon
Creative Producer: Florian Panier
Advertising Agency: Ogilvy & Mather, Vietnam
Executive Creative Director: Todd McCracken
Art Director: Richard Copping, Huy Anh Le
Copywriter: Juggi Ramakrishnan, Martin Sutcliffe
Producer: Intrarach Chamlong
Photographer: Phongkraphan Dusit
Retoucher: Kanakasai Chatchawarn. Huy Anh Le
Advertising Agency: Futatsu Industries, Norway
Chief Creative Officer: Aris Theophilakis
Art Director: Thomas Mantor
Copywriter: Aris Theophilakis
Digital creative: Niri von Bøyesen
Photographer: Ole Musken
Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director: Justin Gomes
Creative Director: Justin Gomes
Art Director: Brendan Hoffmann
Copywriter: Kenneth van Reenen
Illustrator: Patrick Latimer
Advertising Agency: Sponge, Chicago, USA
Chief Creative Officer: Paul Brourman
Art Director: Alex Tarrant, Larry Butts
Associate CD / Copywriter: patrick hoopes
Retoucher: Giannini Creative
“Make every meal fancier!”
Advertising Agency: Imago, Zagreb, Croatia
Creative Director: Igor Mladinovic
Art Director: Darko Bosnar
Copywriter: Darko Bosnar, Igor Mladinovic
Illustrator: Anna Kulakowskaya
Additional credits: Petar Fridrih
Advertising Agency: Heads SP, Brazil
Creative Director: Silvio Medeiros, Flavio Medeiros
Art Director: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero
CGI: Big Studios
Italian commuters were in for a big surprise one Monday morning when they boarded the Milan Metro Line 2 and got off in Tokyo.
Advertising Agency: M&C Saatchi, Milan, Italy
Creative Director: Luca Scotto di Carlo, Vincenzo Gasbarro
Deputy Creative Director: Paola Morabito
Art Director: Domenico Stragapede, Dario Marongiu, Luca Fulciniti
Copywriter: Elisa Binda
Additional credits: Interactive Partner: Silvio Meazza
Strategic Planner: Massimo Capucci
Project Manager: Marta Pettenuzzo, Marco Serrao
Head of Interactive Development: Stefani Sabbatini
Web developer: Davide Reppucci
Producer: Michela Braganti, Alessio Sorrisi
Staging: Artout Lab
Director: Edoardo Lugari
Production Company: (h) Films
Advertising Agency: DLVBBDO, Milan, Italy
Executive creative directors: Stefania Siani, Federico Pepe
Art director: Nicola Cellemme
Copywriter: Pasquale Frezza
Client Director: Chiara Niccolai
Account Director: Domenico Grandi
Account Executive: Fabio Bottiroli
Producer: Marjiana Vukomanovic
Cdp: abstr^ct:groove
Director: Luigi Pane
Director of Photography: Luca Fantini
Executive Producer: Giada Risso
Producer: Alessandro Salerno
1st Assistant Director: Alice Gatti
Editing: Luigi Pane
Color Grading: Diego La Rosa
Motion Design: Valentina Vicini
Music: FrankyB
Costume Design: Up To You, Franck Josseaume
Production Services: Green Tea, Ant-Productions
Photographer: Diego Indraccolo
Photo Post Production: Davide Calluori
Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Director: Martin Markov , Radoslav Bimbalov
Art Director: Martin Markov , Maria Koleva
Copywriter: Elitsa Mavrodinova
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Partner/co-president of the board: Marcello Serpa
Partner/General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Creation: Renato Simões, Bruno Prosperi, Pernil, André Gola
Producer: ParanoidBR
Executive Producer: Egisto Betti
Direction: Dulcidio Caldeira
Photography: Pierre de Kerchove
RTVC: Vera Jacinto, Ana Paula Casagrande, Taís Olhiara, Rafael Motta, Diego Villas Boas
Soundtrack: Raw Audio / Paulo Ivo
Editor: Alex Lacerda
PosProduction: Clan VFX
Account services: Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Olivia Tornelli
Planning: Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo Camossa, Gabriel Queiroz, Danielle Vale, Claudio Knupp
Approval: Artur Martins, Ana Paula Lobão, Mari Negrini
Advertising Agency: Heads SP, Brazil
Creative Directors: Silvio Medeiros, Fábio Miraglia
Art Directors: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero
Clay: Mutato Art
Photographer: Pola
Comments off
Advertising Agency: UncleGrey, Copenhagen, Denmark
Creative Director: Jesper Joergen Hansen
Art Director: Carl Angelo
Copywriters: Jesper Joergen Hansen, Anne Thorsoe Soerensen
Illustrator: Carl Angelo
Advertising Agency: Sherry Matthews Advocacy Marketing
Executive Creative Director: Charles Webre
Creative Directors: Rob Buck, Wally Williams
Photographer: Cade Martin
Production Artist: Steve Grill
Account Service / Planning: Kenna Williams, Janet Lea, Jose Marrero
Background: A tiny optician’s has been launched in a traditional market in Jeju, South Korea. The main target of this market is middle-aged men and women between 50~70 years old and the elderly.
Drawbacks: 1. The advertiser’s limited budget. 2. The elders in the area do not acknowledge their eyesight and they are accustomed to their poor vision. A specialized optometry is urgently needed.
Mission: 1. Let them experience themselves the visional discomfort with minimum budget. 2. Let them recognize ‘Myungdong optician’s=For those with low vision’
Ideas: Self-optometry business card; Create a card that examines people’s eyesight. Just reach out your hand and the business card converts to an eyesight chart.
Results: 1. Printed 500 ‘cards’ with only 30.000 Korean won. 2. Delivered 500 ‘cards’ to the surrouding business district, including the traditional market in Jeju, and 99.9% of residents particiated. 3. The majority of the clients recognized ‘Myungdong optician’s’. Also after the card advertisement, over 90% of the residents visited the optician’s in a mere month.
Advertising Agency: Black Pearl Creative, Seoul, South Korea
Executive Creative Director: Peter Kim
Creative Director: Damien Kim
Art Directors: Sabina Moon, Stella Kim
Copywriters: Jeremy Nam, Rose Kim
Account Director: Peter Chanel Ko
GRAPE Ukraine team launched “Yes! I am Ukrainian” project. We made a Facebook application as an interactive book with record number of authors. This special media enabled anyone in Ukraine to declare their point of view, and supported national dignity of Ukrainians.
Advertising Agency: GRAPE Ukraine, Kiyv, Ukraine
Creative Director: Sergey Milyuk
Digital Strategy Director: Sergey Kuzmenko
Art Director: Nataliya Strelchenko
Copywriter: Oleksandra Alokhina
