Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Copywriter: Eva Ho
Art Director: Ali Al Sabbah
Agency Producer: Barbara Vaira, Louise Trojani
Account Supervisor: Julien Quidor Dit Pasquet
Head of planning: Luc Wise
Producer: Sylvaine Mella, Stink
Director: Arie Elmaleh
D.O.P: Pierre Edelmann
Lighting: Jeremy Fossoud
Editor: Eric Jacquemin
Editing Company: Firm
Music/Artist/Title: Bea Parks, Garo Nahoulakian, Rockabilly Sweet Shop
Sound Design/Arrangement: Le Chant Des Sirenes
Post Production: Firm
To create business, to stimulate creativity and help customers beat the crisis, BEING France and Bergère de France, the leading French spinner, created the first ever customer-generated wool coupon.
Customers were invited to pick one of 4 coupon designs (-5%, -10%, -15% and -20%) from a brochure, use their cast-off yarn to knit the coupon according to their level of expertise, and bring it back to their Bergère de France boutique to get the discount on their next purchase.
“The better you knit, the more you save.”
Advertising Agency: BEING, Paris, France
Chief Creative Officer Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Nicolas Comastri
Copywriter: Jérémy Jamet
Challenge
Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. Our objective was to show reluctant consumers that the Smart is an best car for parking in the big city. The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications.
Solution
We involved a city-wide chain of corporate self-service cafeterias called Cafetera. There are 18 Cafeteras in Moscow’s biggest business centers (total daily audience 10 000 people), a bulls-eye hit into the target audience: upper middle class white collars. The lines in Cafeteras during lunch hours are as terrible as the parking situation around them.
Idea
We noticed that just a simple 900 turn of a tray will increase the number of trays on the counter by 50%. And this is exactly how it feels to park a Smart. A simple sticker on a tray turned it into the simplest test drive ever – the effect of Smart parking is visible immediately, on the counter.
Results
Total people reached by the message: approx. 9000
Hotline calls increase vs. planned: 186%
Smart Test Drive online applications coming from Smart Twist vs. classic media ads: 26:1 ratio
Total people applying for a test drive: 85 – 250% increase vs. the monthly average
Conversion rate 70% – people applying for a Test Drive vs QR code readings
Cafetera lines efficiency increase during the promo: 38%
Advertising Agency: BBDO, Moscow, Russia
Chief Creative Officer: Igor Lutz
Creative Director: Mihai Coliban
Copywriter: Victor Lander, Evgeniy Gavrilchenko
Art Director: Konstantin Tokarev
Producer: Valery Gorohov, Anna Chernaya, Denis Shushin
Account Supervisor: Christina Tancher, Anna Sokolova,
Advertiser’s Supervisor: Ekaterina Geraseva
Account Manager: Yana Bader
Producer P.P.C.M Enterprise: Daria Yastrubitskaya
Director P.P.C.M Enterprise: Avdotia Alexandrova
Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Director: Alberto Ponte, Ryan O’Rourke
Art Director: Sara Philips
Copywriter: Jeff Salomonsson
Director: Adam Hashemi
Agency Producer: Chris Capretto
Production: Furlined
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Director: Alberto Ponte, Ryan O’Rourke
Art Director: Sara Phillips
Director: Furlined
Agency Producer: Jennie Lindstrom, Kirsten Acheson
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Associate CD / Art Director: Daniel Aykurt, Alessandro Fruscella
Production: The Mill
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Filipe Vilas-Boas
Art Director: Thibault Choquel
Account managers: Valérie Hénaff, Eric Forest, Michael S.Lévy, Céline Vernerey, Anne-Sophie Rouget, Elise de Chivré, Ombeline Minelle, Romain Libeau, Grégory Botbol
Production: Pierre Marcus, Benjamin Besnainou / WAM
Sound producer: Frédéric Prados
Director: Paul Dugdale
Company Production: B Reel
Producers: Trine Pillay, Ivana Bohuslavova
Post-production: Franck-Hervé Marc
Business Affairs: Romain Busnel, Elodie Siliart, Margaux Miracle-Solé, Carlos Serrano
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director:João Livi
Creative Directors: Felipe Luchi, Philippe Degen
Art Directors: Felipe Lemes, Bastien Grisolet
Copywriter: Arturo Marenda
Photographer: Carioca
Illustrator: Carioca
Additional credits: Marcio Utsh, Erick Sobral, Rafael Barajas, Jean Luc Chirio, Marie Dathana
Advertising Agency: LP, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Illustrator: Amello Ilustracao
In Mexico car accidents caused by women while making up and driving are very common. Thinking about their own safety and others, MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.
“There’s a place for everything. Don’t makeup & drive.”
Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Director: Jessica Apellaniz, Luis “Madruga” Enríquez
Associate Creative Director: Christian Santacruz “Pimpon”
Advertising Agency: Eugenio, São Paulo, Brazil
Client: ParkShopping São Caetano
Creative Director: Carlos Valladão
Creative Director: Agostinho Moura
Art Director: Eduardo Borges
Copywriter: Minêu
Illustrator: Eduardo Borges
CHALLENGE. Zero budget to promote “the Lost World Cup”, mockumentary about the 1942 World Cup which never took place because of World War II.
STRATEGY. We artificially generated the news to start debating the championship’s existence. To avoid being uncovered, we set the news far, geographically and culturally. During a Japanese quiz show, Katsuro Matsuda loses 100 million yen.
Question: “Where did the 1942 World Cup take place? Answer: “Patagonia”.
Wrong! The anchorwoman stated the championship never took place, provoking Katsuro’s protest.
RESULTS. More than 200,000 views in ten days. Movie sold to RAI in Italy, and many other Countries.
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Cedric Gueret, Kurt Novack
Copywriter: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Director: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
Illustrator: 3d/Antoine Mairot (La Manufacture Paris)
Producer: Mk Studio Paris, La Manufacture Paris
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser’s Supervisor: Claire Moison
Planner: Ivan Pejcic
Advertising Agency: Wunderman, New York, USA
ACD Copywriter: Carrie Ingoglia
Senior Art Director: Saunak Shahm John McGill
Production Company: Trunk Animation
Directors: Alasdair Brotherston and Jock Mooney
DOP: Matt Day
With a light and illustrative look, the cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. We’re pleased to introduce Oreo’s “Wonderfilled” tagline to the world with this eclectic piece.
Advertising Agency: Royale, Seattle, USA
Advertising Agency: The Martin Agency, USA
Group Creative Director: Jorge Calleja
Chief Creative Officer: Joe Alexander
Creative Director: David Muhlenfeld, Magnus Hierta
Senior Art Director: Brig White
ACD/Designer: Chris Peel
Designer: Angie Elko, Sarah Berkheimer
SEAT SAFE DRIVE is an innovative mobile app, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: “Daddy don’t speed.”
SEAT SAFE DRIVE is free, available on App Store and Google market, on Spanish and English languages.
The App allows a child (or a loved one) to record a personalized message to be played on the smartphone of the father (driver) whenever he exceeds the speed limit.
In other words, the 21st century: “Daddy don’t speed “.
wSEAT SAVE DRIVE APP also permits the loved one’s photo to be displayed, organized in different parameters. Additionally, when the trip finishes, the app provides statistics about where and when the driver has run too fast. Thus, when the user repeats the journey, he will know where he should be more careful and drive slowly.
How does Seat Safe Drive app work? SEAT Safe Drive is the easy and effective SEAT application that benefits a safer driving. It is very easy and effective. The driver can take a photo and record a message of someone important to him and every time the app, through a GPS system, detects the allowed driving speed is exceeded, the photo and the message would be activated. Once the driver listens to the message, it would remind him what is really important and this way he would decide to lift his foot off the gas.
Advertising Agency: Grey, Barcelona, Spain
Advertising Agency: Grey, London, United Kingdom
Creatives: Antonio Montero, Enric Nel.lo, Raul Gassol, Luke Scholler, Nacho Gómez, Bastian Kühl, Alejandro Arriagada y Marta Díez.
Digital production: Joaquín García-Morato, Juanjo Rogado
