In Mexico car accidents caused by women while making up and driving are very common. Thinking about their own safety and others, MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.
“There’s a place for everything. Don’t makeup & drive.”
Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Director: Jessica Apellaniz, Luis “Madruga” Enríquez
Associate Creative Director: Christian Santacruz “Pimpon”
Advertising Agency: Eugenio, São Paulo, Brazil
Client: ParkShopping São Caetano
Creative Director: Carlos Valladão
Creative Director: Agostinho Moura
Art Director: Eduardo Borges
Illustrator: Eduardo Borges
CHALLENGE. Zero budget to promote “the Lost World Cup”, mockumentary about the 1942 World Cup which never took place because of World War II.
STRATEGY. We artificially generated the news to start debating the championship’s existence. To avoid being uncovered, we set the news far, geographically and culturally. During a Japanese quiz show, Katsuro Matsuda loses 100 million yen.
Question: “Where did the 1942 World Cup take place? Answer: “Patagonia”.
Wrong! The anchorwoman stated the championship never took place, provoking Katsuro’s protest.
RESULTS. More than 200,000 views in ten days. Movie sold to RAI in Italy, and many other Countries.
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Cedric Gueret, Kurt Novack
Copywriter: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Director: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
Illustrator: 3d/Antoine Mairot (La Manufacture Paris)
Producer: Mk Studio Paris, La Manufacture Paris
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser’s Supervisor: Claire Moison
Planner: Ivan Pejcic
Advertising Agency: Wunderman, New York, USA
ACD Copywriter: Carrie Ingoglia
Senior Art Director: Saunak Shahm John McGill
Production Company: Trunk Animation
Directors: Alasdair Brotherston and Jock Mooney
DOP: Matt Day
With a light and illustrative look, the cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. We’re pleased to introduce Oreo’s “Wonderfilled” tagline to the world with this eclectic piece.
Advertising Agency: Royale, Seattle, USA
Advertising Agency: The Martin Agency, USA
Group Creative Director: Jorge Calleja
Chief Creative Officer: Joe Alexander
Creative Director: David Muhlenfeld, Magnus Hierta
Senior Art Director: Brig White
ACD/Designer: Chris Peel
Designer: Angie Elko, Sarah Berkheimer
SEAT SAFE DRIVE is an innovative mobile app, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: “Daddy don’t speed.”
SEAT SAFE DRIVE is free, available on App Store and Google market, on Spanish and English languages.
The App allows a child (or a loved one) to record a personalized message to be played on the smartphone of the father (driver) whenever he exceeds the speed limit.
In other words, the 21st century: “Daddy don’t speed “.
wSEAT SAVE DRIVE APP also permits the loved one’s photo to be displayed, organized in different parameters. Additionally, when the trip finishes, the app provides statistics about where and when the driver has run too fast. Thus, when the user repeats the journey, he will know where he should be more careful and drive slowly.
How does Seat Safe Drive app work? SEAT Safe Drive is the easy and effective SEAT application that benefits a safer driving. It is very easy and effective. The driver can take a photo and record a message of someone important to him and every time the app, through a GPS system, detects the allowed driving speed is exceeded, the photo and the message would be activated. Once the driver listens to the message, it would remind him what is really important and this way he would decide to lift his foot off the gas.
Advertising Agency: Grey, Barcelona, Spain
Advertising Agency: Grey, London, United Kingdom
Creatives: Antonio Montero, Enric Nel.lo, Raul Gassol, Luke Scholler, Nacho Gómez, Bastian Kühl, Alejandro Arriagada y Marta Díez.
Digital production: Joaquín García-Morato, Juanjo Rogado
We wanted our message heard by the one man the whole world listens to, and guess what, he listened. See the final results of the Come Home Droga campaign here or experience it for yourself at comehomedroga.com.au
Advertising Agency: RMIT University, Melbourne, Australia
Creative: Shannon Crowe, Millicent Malcolm, Luke Falkland-Brown, Jackson Harper
Advertising Agency: adam&eveDDB, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Matt Gay
Copywriter: John Long
Head of Art: Daniel Moorey
Group Account Director: Jonathan Hill, Jason Lusty
Account Director: Josh Davoren
Photographer: Jason Hindley
Designer: Pete Mould
Advertising Agency: The Richards Group, Dallas, USA
Director: Jeff Bednarz
Executive Producer: John Gilliland, Jessica Berry
Sound: Scottie Richardson
Post production: Lucky Post
Editor: Logan Hefflefinger
Creatives: David Eastman, Todd Palisi, Seth Taylor
Agency Producer: Andy Younker
Graphics: Seth Olson
Color/Finish: Brian Buongiorno
The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these “misses” something positive. That’s how “Ballrocking” was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.
Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception.