Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: James Theophane
Creatives: Ben Clare, Luke Hawkins
Agency Producer: Dave Flanagan
Account Management: Emily Perrett, Anna Walters, Jacqueline Nunns
Lead Flash Programmer: John Knutsson
Web Engineer: Ben Cai
Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Art Director / Copywriter: Nic Maumill
Advertising Agency: The Martin Agency, USA
Executive Creative Directors: Joe Alexander, Jorge Calleja
Creative Directors: Dave Muhlenfeld, Magnus Hierta
Art Director: Brig White
Executive Producers: Steve Humble, Kathy Lippincott
Producer: Heather Tanton
Associate Producer: Caroline Helms
Account Team: Rich Weinstein, Laurel Busony, Molly Holmes, Chloe Bos
Planning Director: John Gibson
Production Company: Smuggler
Live Action Producer: Steve DeVore
Director: Psyop
Creative Directors: Todd Mueller, Kylie Matulick
Director of Photography: Florian Stadler
VFX Company: Psyop
Executive Producer: Luisa Murray
Producer; Shannon Alexander
Creative Director: Todd Mueller, Kylie Matulick
VFX Supervisor: Lane Jolly
Designers: Georgia Tribuiani, Velwyn Yossy, Zoe Wishart
Storyboard Artist: Hugh Keenan
Editor: Brett Nicoletti
Lead Technical Director: Kim Stevenson
Lead Flame: Kim Stevenson
Compostior: Kim Stevenson
Animators: Kendra Ryan, Dylan Spears
Colorist: Kim Stevenson
Music Company: Elias Arts
Composer: Fritz Doddy
Executive Producer: Kala Sherman
Original Music: Dave Muhlenfeld
Advertising Agency: BBR Saatchi & Saatchi, Tel-Aviv, Israel
Creative Directors: Nadav Presman, Sharon Refael
Art Director: Michal Gonen
Copywriter: Orit Bar-Niv
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Group Account Head: Shani Shaul
Account Supervisor: Yael Sulzbacher
Account Executives: Lia Glikman, Yarden Enosh
Senior Planner: Nir Abraham
Planner: Doron Bar-Gil
Traffic: Ronit Doanis, Michal Mena
Media: Vered Mevorach, Oleg Shaposhnikov, Yael Attar, Einat Levi
Production Company: Shoshi & Udi
Director: Ram Baruch
Costume Designer: Maor Tzabari
Setting Designer: Shmulik Ben-Shalom
Dance Group: Inbal Pinto / Avshalom Pollak Dance Company
Music: Shmulik Noifeld, Avi Balleli
Advertising Agency: Terri & Sandy Solution, New York, USA
Creative Directors: Terri Meyer, Sandy Greenberg
Art Director: Juan Pablo Gomez
Copywriter: Todd Condie
Pain isn’t always obvious. To show how we often miss the warning signs, we created ambigrams and printed the ads upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite – revealing the hidden feelings of those who are lost and depressed.
Advertising Agency: Publicis, Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng
Typographers: Jia Ying Goh, Kris Ng
Photographer: Sebastian Siah Shooting Gallery Asia
Digital Imaging: Issac Aloysius Goh
Producer: Michael Kan
Agency Producer: Lynn Cheng
While in our market it is common to send luxurious Christmas Gifts, the challenge was to stand out by creating an innovative and disruptive present to send to our clients, with a special message about how important is to stimulate the creative process while thinking about brands. By doing this, we wanted our clients to feel how pleasant -and profitable- can be to think out-of-office, and make a statement about our Ideas Laboratory’s working process. So, we create an original Holiday Greeting Message that transmits the essence of our Ideas Laboratory.Since our investigations showed that the best ideas were thought up in the shower, we wanted to be there. We found the best way to do it: by developing a special soap, with citric scents and exfoliating seeds that broaden and clean the mind that enhances creativity.
Advertising Agency: IDEASLAB, Montevideo, Uruguay
Creative Director: Leandro Gómez Guerrero
Art Director: Fernando Struyas
Copywriter: José Majó
Ideas manager: Daniela Varela
Director: Anton Terni, Transparente Films
Executive Producer: Gabriel Richieri, Transparente Films
Producer: Noelia Cavedagni
Editor: Verónica Tippmann
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Director: João Livi
Copywriter: Ligia Mendes
Art Director: Alex Gonçalves
Print Producer: Ingo Santos, Matias Santos
Art Buyer: Mario Coelho
Illustrator: Estúdio Icone
I TO NIJE SVE! came up with a new answer to the question – “Who are your clients and what campaigns you’ve done?” We’ve wrapped “out the box” ideas and designs “inside the box”, it is neither more nor less than the audio cassette and is naturally called “Best of I TO NIJE SVE!”
Advertising Agency: I TO NIJE SVE, Zagreb, Croatia
Creative Director: Alen Kekic
Art Director: Zvonimir Mandic
Copywriter: Martin Mrzljak
Graphic Designer: Petra Ruzman
Advertising Agency: DM9Sul, Brazil
CEO: Marcio Callage
CCO: Marco Bezerra
Creative Director: Rafael Bohrer
Art Director: Rodrigo Pereira
Copywriter: Everton Behenck
Typographer: Rodrigo Pereira e Gabriel Gama
Media Director: Silvio Calissi
Media Supervisor: Simone Gasperin e Adriano Souza
RTVC: Thiago Vanigli, Bernardo Silva e Clarissa Willrich
Producer e PR: Anna Martha Silveira e Bibiana Saldanha
Sound Producer: B Sound Thinking
Not everything we did when we were kids made sense, but one thing that did make sense was drinking milk with foods like cookies and grilled cheese. The Strategic Milk Alliance’s new campaign by the integrated team at DDB Canada’s Vancouver office is designed to remind us that drinking milk with our favourite foods was great when we were kids and it still tastes just as good now.
Advertising Agency: DDB, Vancouver, Canada
Executive Creative Director: Dean Lee, Cosmo Campbell
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Agency Producer: Karen Brown
Account Team: Patty Jones, VP Client Services; Svetlana Connolly, Account Director
Strategy: Rob Newell, Director, Strategic Planning
Social Media Strategy: Marty Yaskowich, Managing Director, Tribal Vancouver
Media Company: OMDProduction Company: Soft Citizen (www.softcitizen.com)
Director: Arni Thor Jonsson
Director of Photography: Adam Richards
Line Producer: Ed Callaghan
Post-Production Company: School Editing
Editor: Jon Devries
Online Editor: Mike Bishop
Colourist: Eric Whipp
Audio House: Apollo Studios
Audio House Producers & Engineers: Yan Dal Santo, Daenan Bramberger, Harry Knazan
Casting Agency: Kirsten DeWolfe
“Your health deserves freedom.”
Advertising Agency: dim&canzian, São Paulo, Brasil
Chief Creative Officer: Michele Dim D’Ippolito
Chief Media Officer: Marcio Canzian
Creative Director: Michele Dim D’Ippolito, Gabriel Araujo, Bruno Salgueiro
Art Director: Ale Parme
Copywriter: Guga Borges
Illustrator: Flavio Luiz Nogueira
Photographer: Augusto Nobrega
Head of Planning: Samantha Barbieri
Project Coordination: Barbara Marques
Producer: Carlos Guardino
Approval: Laura Monteiro
Advertising Agency: 11:21, Rio, Brazil
Creative Director: Gustavo Bastos
Copywriter: Gustavo Bastos
Art Director: Leandro Barbosa
Production Company: ParaRaio
Director: Romulo Veiga
Sound Design: Pardal
Media Director: Bianca Brandão
In a meritocracy like Singapore’s, juvenile delinquents are often stigmatised, seen as hopeless and having no future. To get more volunteers for its youth rehabilitation programmes, Beyond Social Services wanted to show that a juvenile delinquent can become a useful member of society with everyone’s support. To express this powerful idea, we used the exact same letters to rearrange a negative past into a positive future. Each “rearrangement of lives” is visualised with arresting typography to grab maximum attention.
Advertising Agency: Publicis, Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Directors: Jia Ying Goh, Bastien Grisolet, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh
Graphics: Johnson Banks
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Associate Account Director: Christabel Fernandes
With the Fiat Mille Economy, you can go much further spending much less money on fuel. To demonstrate this, we developed a promotional event that took place at outdoor food markets. We replaced a traditional price sign with a car-shaped sign showing a distance in kilometers. The idea was to to show that, for the same price as a kilo of fruit and vegetables, you can put
enough fuel in the Fiat Mille Economy to drive a long way.
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Directors: Tiago Bastos, William Waters
Copywriter: Mário Cintra
Illustrator: Tiago Bastos
Typographer: TIago Bastos
Artbuyers: Stella Crippa, Mauro Moura
Print Production: Zezinho Lima
Account Supervisors: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser’s Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Planners: Marcello Magalhães, Tiago Lara
Advertising Agency: RIX Digital Content Lab, Vancouver, Canada
Creative Director: Jeff Heywood
Copywriter: David de Haas
Photographer: Neil Fischer
Editor: David de Haas
Advertising Agency: EGG Productions, Tel Aviv, Israel
Creative Director: Yotam Guendelman
“Mitsubishi Pajero Full. When luxury meets 4×4.”
Advertising Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho, Waldemar Franca, Carlos Fonseca
Art Director: Waldemar Franca
Copywriter: Carlos Fonseca
Photographer: Marcos Mendes
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo
