URL: http://www.flickr.com/photos/shoppingromance
Advertising Agency: Kempertrautmann, Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Röffen
Art Director: Rilana von Werne
Copywriter: Michael Manke
Photographer: Nadine Dilly
Additional credits: Pirates‘n‘Paradise, 3Klang
Published: March 2011
Advertising Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Copywriter: Gustavo Sarkis
Art Director: Marcos Kotlhar
Production Company: Cine
Machine Construction: Frank Morais
Electronics Construction: Marcos Kotlhar
Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created “The Recycling King” activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: “Recycling King”.
Advertising Agency: Publicis, Israel
Advertising Agency: Elephant, Cairo, Egypt
Creative Director: Ali Ali, Maged Nassar
Art Director: Maged Nassar
Copywriter: Ali Ali
Illustration: Zanad
Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco’s Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Designers: Niklas Andersson, Rasmus Kellerman
Account Manager: Jerker Fagerström
Director: Michael Bugaj
Production Manager: Barbro Långjuth
Idea: Kevin Richardson, Social Media
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux
Copywriter: Logan Broadley, Yazeed Solomons
Art Director: Benjamin de Villiers, Robert Hartley
Photographer: Bryan Traylor
Published: June 2011
Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Mathias Rebmann, Florian Schwalme
Copywriter: Marco Mueller
Art Director: Marc Ebenwaldner, Michael Johne
Photography: Markus Mueller
Design: Robert Gebhard
Account Managers: Benjamin Baader, Jana Baehr, Marissa Monath, Sven Weiche
Producer: Nelly Sedlanic
Going to a store and taking a business card is customary. Now, what you can do with it is what varies. Tok&Stok turned their business card in a entertainment.
To allude to their easy to assemble furniture, the brand launched an unprecedented action that converts the business card in a little chair. To do so is very simple: just detach the parts marked and put them together. The back of the card has the logo, while the seat takes the essential information such as address and phone number. The action is signed by DDB Brazil.
Advertising Agency: DDB, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, João Mosterio
Creation: Markus Correa and Gustavo Tasselli
Account Supervisor: Polika Teixeira, Marcia Aguiar, Suzana Poli and Marcelo Trivelato
Advertiser’s Supervisor: Regis Dubrule, Ghislaine Dubrule and Flávia Lucena
Advertising Agency: DDB Tribal, Vienna, Austria
Creative Director: Werner Celand
Senior Art Director: Dietmar Kreil
Senior Copywriter: Stefan Friedrich
Photographer: Viennapaint
Published: May 2011
The Leica V-Lux 20 is the ideal camera for on-the-got It’s user-friendly and especially handy – qualities it shares with the iPhone. In one respect though the Leica leaves the iPhone far behind; although the same size, it takes much better pictures.
As a give-away for trade visitors, protective cases were produced that made iPhones look like a Leica V-Lux 20, They enabled people to experience immediately the handy size of the camera.
Advertising Agency: Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Martin Stulz
Copywriter: Marietta Mügge
Art Director: Benny Goldstein
Design: Joelle Hauser, Sarah Paul
Advertising Agency: Luducca, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: Cássio Moron, Marco Monteiro, Pedro Guerra
Art Director: Rafael Baretta
Copywriter: Alex Adati
Published: 2011
Advertising Agency: BBDO, Toronto, ON, Canada
Executive Creative Director: Peter Ignazi, Carlos Moreno
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Photography: Marek Samek
Typographer: Jaimes Zentil
Design: Jaimes Zentil
Account Manager: Steve Groh
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Copywriter: Anke Roell
Art Directors: Cathrin Hoffmann, Dina Ruewe
Producer: Phillip Wenhold
Advertising Agency: JWT, India
Creative Director:Tina Sachdev
Executive Creative Director: Senthil Kumar
Art Director: Gautham Rao
Copywriter:Mayuresh Wagle
Photographer: Jaggi
Published: April 2010
Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Manir Fadel, Luciano Lincoln, André Laurentino, Jaques Lewkowicz
Art Director: Ricardo Gurgel
Copywriter: Leonardo Marçal
Attendance: Gilson Freitas, Pedro Paulo Mesquita
Media: Fabio Walker, Clenir Araújo, Frederico Lopes
Additional credits: Marcos Pedra
Approval: Adriano Stringhini, Fabio Toreta
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Art Director: Hannah Smit
Copywriter: Scott Glennon
Account Director: Prue Tehan
Agency Producer: Miryana Velyanovski
Account Manager: Melissa Benavides
Advertising Agency: George Patterson Y&R, Sydney, Australia
Art Director: David Joubert
Graphic Designer: Carl Robertson
Creative Director: Piet Human
Producer: Todd Williams
Challenge:
In crowded China Smart TV market, product definition of Smart TV is confused by other local brands. An internet TV is not a real Smart TV. Samsung as a later imported brand, has powerful TV Application Store which support countless various Applications download and full-3D audiovisual experience. Samsung should be differentiated with other local brands, and tends to make clear to consumers that no one but Samsung Smart TV can be called “real smart TV”.
Solution:
Install a “Samsung Smart Box” at a site, many different kinds of gifts, such toys as characters of various applications (sports, music, movie, game, SNS etc.), endlessly pop out from the “Smart Box”, consumers can take it for free. Through the direct experience, let consumers know the unbelievable benefits that Smart TV applications can be downloaded for free! CBD(Central Business District) , where is the most white collar-intensive area in Beijing, is chosen as the interesting event site. Carry the activity out twice in rush hours (during the lunch break and the closing time). Promote product focus on the target consumers by interactive outdoor billboard combined with the spread of on-line viral video.
Result:
The activity attracted huge crowds, white collars from nearby office buildings have take part in this interaction. Over 4,000 APP toys have been taken away. Real-time on-the-spot broadcast swept 10,000 people. Viral video has been uploaded and spread across the internet, such UCC website as Ku6.com, youku.com. Also as been forwarded on the Sina micro blogs at the same time from April 19th. Activity attracted increasing attentions and comments. from netizen, received overall good reviews. Judging from the feedback, Samsung Smart TV stands out from other brands, Consumers strongly impressed by activity, and most of them are willing to experience Samsung Smart TV.
Advertising Agency: Cheil, Beijing, China
Chief Creative Officer: Jason Zhao
Executive Creative Director: Jacky Lung
Creative Director: Tody Hu, Nancy Yang
Copywriter: Nancy Yang
Art Director: Hong Luo, Yang Xiang
Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Ahmad Beck, Mohammad Baalbaki
Copywriter: Ahmad Beck, Ghassan Nehmeh
Client Servicing: Claude Abboud, Sami Faraoni
Tok&Stok, one of the biggest Brazilian retail furniture, releases to their customers a fun game. With an allusion to their furniture that are extremely easy to assemble, the company releases the game ‘Puzzle’ to show in practice how an apparently hard work can become a fun game. It´s Entitled “Puzzle. A line recommended for those who does´t want to break this minds.”,the action is signed by DDB Brazil. The different games vary between 4, 6 and 12 pieces. The “players” must combine them in order to create the desired environment. The number of parts inside the box is equivalent to the number of the mobile pieces.They all come with the Puzzle catalogs.
Advertising Agency: DDB, São Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Andre Pedroso, João Mosterio and Daniel Bottas
Creaters: Alexandre Magre and Ana Bittencourt
Account Supervisor: Polika Teixeira, Marcia Aguiar, Suzana Poli and Marcelo Trivelato
Planner: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas and David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira and Yatan Cenciales
Advertiser’s Supervisor: Regis Dubrule, Ghislaine Dubrule and Flávia Lucena
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Director / Copywriter / Illustrator: Adriano Alarcon
Photographer: Leandro Texeira
Package Designer: Adriano Alarcon
Typographer: Adriano Alarcon
Producer: José Ricardo Gallian, Edgardo Pasetti
Advertising Supervisor: José Ricardo Gallian
Sound Design: Na Glória
Music Artist: Tereza Moranduzzo
TV Agency Producer: Ana Flávia de Lucca, Victor Alloza, Viviane Guedes
Scene Director: Adriano Alarcon
Editing: Adriano Alarcon, João França, Rodrigo Resende, Rodrigo Castro
Published: March 2011
No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham. The smallest ad is written on the tip of a man’s hair and under 100 microns in size, it is currently being verified by the Guinness World Records as the world’s smallest ad. Blown up versions of these ads formed a print and poster campaign. The actual hairs were then placed in men’s bathrooms at airports where they would typically freshen up. With the hairs was a QR code through which people could access extra content showing what was on the hair.
Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Director: Rohan Young
Art Director: Fiona Parkin
Copywriter: Veronica Copestake
Creative Group Head: Toygar Bazarkaya
Account Director: Valerie Van Den Bossche
Planner: Chris McCarthy
Account manager: Danielle Marino
Other credits: Dr Christopher Parmenter – The University of Nottingham, Research officer in Cryogenic Electron Microscopy
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gaston Bigio
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
General Planning Director: Julieta Rey
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Rebolución
Director: Nicolás Núbile
Executive Producer: Jorge Larrain
Post Production: Luis Staffolani
Music Design: CCCI – Camilo Iessi
Voice over: Tomás Mackey
Subscribers of two major Brazilian publications received their magazines wrapped to look like cigarettes. The headline reads: “Can’t stop thinking about cigarettes?” When they took the paper ring off they found out about NiQuitin Pastilhas. A practical way of avoiding cravings.
Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Attendance: Fernanda Tedde, Francisco Coutinho, Stella Arthur
Planning: Renata D’Avila, Sakamoto Gisele, Felipe Azambuja
Media: Ritton Luiz Eduardo Shinohara, Suellen Kiss
Art Buyer: Ana Karina Melo, Alessandra Sarilho, Giuliano Springhetti
Illustrator: Daniel Caballero
Approval: Gilberto Ugalde, Luiz Renato Couto, Deborah Kawa
Description: A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly. In order to ensure a completely safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.
Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director/Art Director: Rohit Devgun
Creative Director/Copywriter: Amit Nandwani
Photographer: Chandra Shekhar
Production Company: Uncommon Sense Communications
Music+Sound Production: Aakash Gupta
Editor: Satish Kataria
Associate Producer: Qutub Sheikh
Dop: Ali Zaved Rizvi
Account Director: V. Bhaskar Preenja
Agency Producer: Jeet Kalra
Producer: Ashutosh Joshi
