Smart: Slim Poster
“Fits everywhere.”
Advertising Agency: Jung von Matt/Limmat, Zurich, Switzerland
Art Director: Hisham Kharma
Copywriter: Sergio Penzo
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Archive for Ambient & Outdoor
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Publicize the grand opening of the HomePlus Supermarket branch in Chamsil district. This particular branch was connected directly to the Chamsil subway station. Since LotteMart, a rival supermarket chain, already had a store close to the subway station, agressive and effective camapign was neccesary to put the grand opening of the HomePlus Chamsil branch in the spotlight. Stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket. HomePlus outdoor campaign began a month before the store opening. No TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.
Advertising Agency: Cheil Worldwide, Seoul, Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriter: Jungho Hwang / Sua Lee
Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo
Illustrator: Bom Communication
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McDonald’s: Giant Egg
“Fresh eggs daily.”
Leo Burnett Chicago created this awesome beyond words Giant Egg billboard for McDonald’s. It was installed last week across from Wrigley field in Chicago. The giant egg billboard starts cracking and opening up in the wee hours of morning. By breakfast time, the egg has already hatched, and you can see “Fresh Eggs Daily” written on the egg’s yolk. The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning. The mechanical engineering of the billboard was handled by Prop Art Studio, MMT.
Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Director: John Montgomery
Creative Director/Art Director: Brian Shembeda
Creative Director/Copywriter: Avery Gross
Copywriter: Adam Rubin
Art Director: Nathan Zuercher
Executive Producer: Denis Giroux
Senior Producer: Laurie Gustafson
Prop Engineering: Prop Art Studio, MMT
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German Foundation for Monument Protection: Panhandler
“My cathedral needs your help.”
Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. In order to achieve this, replicas of the original sculptures were placed in subway stations and pedestrian underpasses, begging for donations for “their” historical monuments, which where in the direct vicinity. Throughout the time of the promotion, the German Foundation for Monument Protection registered 40% increase in donations.
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Römmelt
Art Director: Simon Oppmann
Copywriter: Peter Römmelt
Account Management: Marco Bisello
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DHL: Gridlock
To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a steady flow of little yellow DHL vans racing past.
Advertising Agency: Ogilvy & Mather, Hong Kong
found at AD Goodness
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Unicef: Well
The water in the money collection boxes gets closer to the young boy more money is dropped into the container.
Advertising Agency: TBWA\Singapore
Executive Creative Director: Graham Kelly
Art Director: Simon Chew
Copywriter: Justine Lee
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