URL: http://www.flickr.com/photos/shoppingromance

Advertising Agency: Kempertrautmann, Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Röffen
Art Director: Rilana von Werne
Copywriter: Michael Manke
Photographer: Nadine Dilly
Additional credits: Pirates‘n‘Paradise, 3Klang
Published: March 2011

Advertising Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Copywriter: Gustavo Sarkis
Art Director: Marcos Kotlhar
Production Company: Cine
Machine Construction: Frank Morais
Electronics Construction: Marcos Kotlhar

Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created “The Recycling King” activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: “Recycling King”.

Advertising Agency: Publicis, Israel

Advertising Agency: Elephant, Cairo, Egypt
Creative Director: Ali Ali, Maged Nassar
Art Director: Maged Nassar
Copywriter: Ali Ali
Illustration: Zanad

Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco’s Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Designers: Niklas Andersson, Rasmus Kellerman
Account Manager: Jerker Fagerström
Director: Michael Bugaj
Production Manager: Barbro Långjuth
Idea: Kevin Richardson, Social Media

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux
Copywriter: Logan Broadley, Yazeed Solomons
Art Director: Benjamin de Villiers, Robert Hartley
Photographer: Bryan Traylor
Published: June 2011

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Mathias Rebmann, Florian Schwalme
Copywriter: Marco Mueller
Art Director: Marc Ebenwaldner, Michael Johne
Photography: Markus Mueller
Design: Robert Gebhard
Account Managers: Benjamin Baader, Jana Baehr, Marissa Monath, Sven Weiche
Producer: Nelly Sedlanic

Going to a store and taking a business card is customary. Now, what you can do with it is what varies. Tok&Stok turned their business card in a entertainment.
To allude to their easy to assemble furniture, the brand launched an unprecedented action that converts the business card in a little chair. To do so is very simple: just detach the parts marked and put them together. The back of the card has the logo, while the seat takes the essential information such as address and phone number. The action is signed by DDB Brazil.

Advertising Agency: DDB, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, João Mosterio
Creation: Markus Correa and Gustavo Tasselli
Account Supervisor: Polika Teixeira, Marcia Aguiar, Suzana Poli and Marcelo Trivelato
Advertiser’s Supervisor: Regis Dubrule, Ghislaine Dubrule and Flávia Lucena

Advertising Agency: DDB Tribal, Vienna, Austria
Creative Director: Werner Celand
Senior Art Director: Dietmar Kreil
Senior Copywriter: Stefan Friedrich
Photographer: Viennapaint
Published: May 2011

The Leica V-Lux 20 is the ideal camera for on-the-got It’s user-friendly and especially handy – qualities it shares with the iPhone. In one respect though the Leica leaves the iPhone far behind; although the same size, it takes much better pictures.

As a give-away for trade visitors, protective cases were produced that made iPhones look like a Leica V-Lux 20, They enabled people to experience immediately the handy size of the camera.

Advertising Agency: Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Martin Stulz
Copywriter: Marietta Mügge
Art Director: Benny Goldstein
Design: Joelle Hauser, Sarah Paul

Advertising Agency: Luducca, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: Cássio Moron, Marco Monteiro, Pedro Guerra
Art Director: Rafael Baretta
Copywriter: Alex Adati
Published: 2011

Advertising Agency: BBDO, Toronto, ON, Canada
Executive Creative Director: Peter Ignazi, Carlos Moreno
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Photography: Marek Samek
Typographer: Jaimes Zentil
Design: Jaimes Zentil
Account Manager: Steve Groh

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Copywriter: Anke Roell
Art Directors: Cathrin Hoffmann, Dina Ruewe
Producer: Phillip Wenhold

Advertising Agency: JWT, India
Creative Director:Tina Sachdev
Executive Creative Director: Senthil Kumar
Art Director: Gautham Rao
Copywriter:Mayuresh Wagle
Photographer: Jaggi
Published: April 2010

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Manir Fadel, Luciano Lincoln, André Laurentino, Jaques Lewkowicz
Art Director: Ricardo Gurgel
Copywriter: Leonardo Marçal
Attendance: Gilson Freitas, Pedro Paulo Mesquita
Media: Fabio Walker, Clenir Araújo, Frederico Lopes
Additional credits: Marcos Pedra
Approval: Adriano Stringhini, Fabio Toreta

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Art Director: Hannah Smit
Copywriter: Scott Glennon
Account Director: Prue Tehan
Agency Producer: Miryana Velyanovski
Account Manager: Melissa Benavides

Advertising Agency: George Patterson Y&R, Sydney, Australia
Art Director: David Joubert
Graphic Designer: Carl Robertson
Creative Director: Piet Human
Producer: Todd Williams

Challenge:
In crowded China Smart TV market, product definition of Smart TV is confused by other local brands. An internet TV is not a real Smart TV. Samsung as a later imported brand, has powerful TV Application Store which support countless various Applications download and full-3D audiovisual experience. Samsung should be differentiated with other local brands, and tends to make clear to consumers that no one but Samsung Smart TV can be called “real smart TV”.

Solution:
Install a “Samsung Smart Box” at a site, many different kinds of gifts, such toys as characters of various applications (sports, music, movie, game, SNS etc.), endlessly pop out from the “Smart Box”, consumers can take it for free. Through the direct experience, let consumers know the unbelievable benefits that Smart TV applications can be downloaded for free! CBD(Central Business District) , where is the most white collar-intensive area in Beijing, is chosen as the interesting event site. Carry the activity out twice in rush hours (during the lunch break and the closing time). Promote product focus on the target consumers by interactive outdoor billboard combined with the spread of on-line viral video.

Result:
The activity attracted huge crowds, white collars from nearby office buildings have take part in this interaction. Over 4,000 APP toys have been taken away. Real-time on-the-spot broadcast swept 10,000 people. Viral video has been uploaded and spread across the internet, such UCC website as Ku6.com, youku.com. Also as been forwarded on the Sina micro blogs at the same time from April 19th. Activity attracted increasing attentions and comments. from netizen, received overall good reviews. Judging from the feedback, Samsung Smart TV stands out from other brands, Consumers strongly impressed by activity, and most of them are willing to experience Samsung Smart TV.

Advertising Agency: Cheil, Beijing, China
Chief Creative Officer: Jason Zhao
Executive Creative Director: Jacky Lung
Creative Director: Tody Hu, Nancy Yang
Copywriter: Nancy Yang
Art Director: Hong Luo, Yang Xiang

Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Ahmad Beck, Mohammad Baalbaki
Copywriter: Ahmad Beck, Ghassan Nehmeh
Client Servicing: Claude Abboud, Sami Faraoni

Tok&Stok, one of the biggest Brazilian retail furniture, releases to their customers a fun game. With an allusion to their furniture that are extremely easy to assemble, the company releases the game ‘Puzzle’ to show in practice how an apparently hard work can become a fun game. It´s Entitled “Puzzle. A line recommended for those who does´t want to break this minds.”,the action is signed by DDB Brazil. The different games vary between 4, 6 and 12 pieces. The “players” must combine them in order to create the desired environment. The number of parts inside the box is equivalent to the number of the mobile pieces.They all come with the Puzzle catalogs.

Advertising Agency: DDB, São Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Andre Pedroso, João Mosterio and Daniel Bottas
Creaters: Alexandre Magre and Ana Bittencourt
Account Supervisor: Polika Teixeira, Marcia Aguiar, Suzana Poli and Marcelo Trivelato
Planner: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas and David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira and Yatan Cenciales
Advertiser’s Supervisor: Regis Dubrule, Ghislaine Dubrule and Flávia Lucena

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Director / Copywriter / Illustrator: Adriano Alarcon
Photographer: Leandro Texeira
Package Designer: Adriano Alarcon
Typographer: Adriano Alarcon
Producer: José Ricardo Gallian, Edgardo Pasetti
Advertising Supervisor: José Ricardo Gallian
Sound Design: Na Glória
Music Artist: Tereza Moranduzzo
TV Agency Producer: Ana Flávia de Lucca, Victor Alloza, Viviane Guedes
Scene Director: Adriano Alarcon
Editing: Adriano Alarcon, João França, Rodrigo Resende, Rodrigo Castro
Published: March 2011

No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham. The smallest ad is written on the tip of a man’s hair and under 100 microns in size, it is currently being verified by the Guinness World Records as the world’s smallest ad. Blown up versions of these ads formed a print and poster campaign. The actual hairs were then placed in men’s bathrooms at airports where they would typically freshen up. With the hairs was a QR code through which people could access extra content showing what was on the hair.

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Director: Rohan Young
Art Director: Fiona Parkin
Copywriter: Veronica Copestake
Creative Group Head: Toygar Bazarkaya
Account Director: Valerie Van Den Bossche
Planner: Chris McCarthy
Account manager: Danielle Marino
Other credits: Dr Christopher Parmenter – The University of Nottingham, Research officer in Cryogenic Electron Microscopy

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gaston Bigio
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
General Planning Director: Julieta Rey
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Rebolución
Director: Nicolás Núbile
Executive Producer: Jorge Larrain
Post Production: Luis Staffolani
Music Design: CCCI – Camilo Iessi
Voice over: Tomás Mackey

Subscribers of two major Brazilian publications received their magazines wrapped to look like cigarettes. The headline reads: “Can’t stop thinking about cigarettes?” When they took the paper ring off they found out about NiQuitin Pastilhas. A practical way of avoiding cravings.

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Attendance: Fernanda Tedde, Francisco Coutinho, Stella Arthur
Planning: Renata D’Avila, Sakamoto Gisele, Felipe Azambuja
Media: Ritton Luiz Eduardo Shinohara, Suellen Kiss
Art Buyer: Ana Karina Melo, Alessandra Sarilho, Giuliano Springhetti
Illustrator: Daniel Caballero
Approval: Gilberto Ugalde, Luiz Renato Couto, Deborah Kawa

Description: A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly. In order to ensure a completely safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.

Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director/Art Director: Rohit Devgun
Creative Director/Copywriter: Amit Nandwani
Photographer: Chandra Shekhar
Production Company: Uncommon Sense Communications
Music+Sound Production: Aakash Gupta
Editor: Satish Kataria
Associate Producer: Qutub Sheikh
Dop: Ali Zaved Rizvi
Account Director: V. Bhaskar Preenja
Agency Producer: Jeet Kalra
Producer: Ashutosh Joshi

Advertising Agency: Saatchi & Saatchi, International
International Creative Director: Jason Romeyko
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750MPH

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Rodrigo L Rodrigues, Adriano Alarcon
Copywriter: Ricardo Martin
Illustrator: Rodrigo L Rodrigues
Photographer: Leandro Texeira
Published: February 2011

Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Marcello Serpa, Luis Sanches, Renato Fernandez
Copywriters: Pedro Paes, Fábio Ozório
Art Directors: Denis Peralta, Tiago Pinho

Advertising Agency: Babel, São Paulo, Brazil
Copywriter: Ricardo Chester
Art Director: Solon Miranda

Advertising Agency: Grey, Budapest, Hungary
Creative Director: Gabor Spielmann
Art Director: Fernando Freitas
Copywriters: Horváth Kálmán, Gabor Spielmann

Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, we looked no further than orange-haired people. We created a group called ‘HeartGingers’, which we used to gather and recruit ginger-haired people for a ginger flash mob at the Synergy Music Festival. The event was a huge success, gaining great exposure for Stimorol on the web and radio. The gingers handed out all the gum. Roughly 6000 people were exposed to our Ginger army at Synergy. It generated R590 000 worth of PR on radio. And we showed everyone that gingers are people too.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Emma Butlin
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Copywriter: Craig Ross
Account Director: Awie Erasmus
Account Executive: Alexis Leih
Account Director (PR): Lee Nelson
Strategic Planner: Jayne Holness
Social Media Director: Chris Rawlinson
Director Events and Activations: Derek Davis
Project Manager: Catherine Brewis
Client Group Head: Ian Jeffrey

Advertising Agency: Euro RSCG, Sydney, Australia
Executive Creative Director: Rowan Dean
Art Director: Tim Cheng
Copywriter: Peter Maniaty

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Art Director: Julio Atehortua, Jaime Duque, Santiago Rivillas Daniel Baloco
Copywriter: Julio Atehortua, Jaime Duque, Santiago Rivillas Daniel Baloco
Typographer: Consuelo Chasseing.
Agency Producer: In House
Editor: Mompozt

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer, Cassio Moron, Marco Monteiro e Pedro Guerra
Art Director: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra, Wolfgang F. Covi
Executive Creative Producer: Sid Fernandes
Director Account: Clineu Junior
Published: May 2011

Advertising Agency: Leo Burnett Iberia, Lisbon, Portugal
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Erick Rosa and Renato Lopes
Copywriter: Erick Rosa and Steve Colmar
Art Director: Pedro Hefs and Thiago Cruz

Advertising Agency: Torke, Lisbon, Portugal

Creatives: Bob Ferraz, Virgulino Almeida, Filipe Varela, Frederico Roberto, Frederico Ferreira, Luís Gama.

Creative Director: André Rabanea
Planner: Thaís Sumida
Published: April 2011

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Florent Imbert Emmanuel Lalleve
Account supervisors: Celine Colin, Nathalie Bousquet
Copywriter: Didier Aerts
Art Director: Alexandra Offe

Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald’s restaurant.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Gustav Holm
Copywriter: Martin Lindestaf, Daniel Vaccino, Magnus Jakobsson
Art Director: Fredrik Simonsson, Lisa Karlsson
Digital Project Manager: Merwan Maaruf
Designer: PM Jonsson

Advertising Agency: Clemenger BBDO, Adelaide, New Zealand
Creative Director: Greg Knagge, Geoff Robertson
Copywriter: Jeremy Egerton
Art Directors: Paul Stratton, Brenton Canty
Account Directors: John McLaren, Erik de Roos
Agency Producer: Judi Oehme
Illustrator: Ben Sanders
Retouching: Paul Munzberg
Print Producer: Michelle Treloar
Finished Artist: Jeannette Meulders

Advertising Agency: Clemenger BBDO, Adelaide, New Zealand
Creative Director: Greg Knagge, Geoff Robertson
Copywriter: Jeremy Egerton
Art Directors: Paul Stratton, Brenton Canty
Account Directors: John McLaren, Erik de Roos
Agency Producer: Judi Oehme
Illustrator: Ben Sanders
Retouching: Paul Munzberg
Print Producer: Michelle Treloar
Finished Artist: Jeannette Meulders

Advertising Agency: doug & serge, Toronto, Canada
Chief Creative Officer: Doug Robinson
Creative Director: Ian Schwey
Art Director: Mike Jones
Copywriter: Cam Hudson
Music composition: Erik Solarski
Published: May 2011

Junior, Brisbane revised Griffith University’s A4 Criminology and Criminal Justice brochure. The purpose was to make the brochure more relevant to school leavers. The solution was a very different sort of brochure.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Published: May, 2011

To promote Griffith University’s award winning international reputation where it counts, suitcases designed by Junior, Brisbane were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective”. The result was free advertising in international airports all around the world.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Producer: Todd Adams
Account Manager: Bart Guy

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Published: May 2011

We created a “whale” on the beach to make everyone aware of rubbish pollution.

Advertising Agency: Cafeína, Peru
Creative Director: Mauricio Meza
Art Director: Pablo Alfaro, Cristhian Ávila, José De La Barra
Copywriter: Pablo Alfaro, Cristhian Ávila, José De La Barra
Producer: Lucas Albites
Senior Copywriter: Bruno Yaker
Account Director: Ana María Castillo
Photographer: JPM Fotografía

URL: http://www.camper.com/#/en/haveacamperday/

Advertising Agency: Herraiz Soto & Co, Spain

Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there’s no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksey Nikiforov, Evgeny Primachenko, Aleksandr Parkhomenko
Designer: Dmitry Maslakov
Published: March 2011

Y&R Touch is a specialist shopper-marketing agency that brings Brands to life, capturing the hearts and minds of consumers. By creating a CI that actually pops up in the in-store environment we allow marketers to physically en gage with the core company proposition and to be drawn into a world of choices. We believe a customer’s journey should be a constant interaction with a series of touch points, designed to bring Brands to life and stand out from the ordinary. The pop up folder engages the shopper marketer’s imagination, taking them into a unique world where their brand is brought to life, thereby capturing the consumers imagination.

Advertising Agency: Y&R, South Africa
Executive Creative Directors: Liam Wielopolski
Creative Director: Brian Ferns
Art Directors / Designers: Tessa Gallon, Bianca Couto
Designers: Nthabiseng Lethoko, Amy Prinsloo, Rudy Leisegang
Copywriter: Hayley Redman
Illustrator: Sindiso Nyoni, Bradley Stapleton
Industrial Designer: Nicholas Collins
Published: February 2011

“Drugs are a prison. Get free.”

Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: António Páscoa, Cláudio Rafael
Art Directors: João Martins, João Martins
Copywriters: Lúcio Abrunhosa, Lúcio Abrunhosa
Published: May 2011