URL: http://www.flickr.com/photos/shoppingromance

Advertising Agency: Kempertrautmann, Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Röffen
Art Director: Rilana von Werne
Copywriter: Michael Manke
Photographer: Nadine Dilly
Additional credits: Pirates‘n‘Paradise, 3Klang
Published: March 2011

Advertising Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Copywriter: Gustavo Sarkis
Art Director: Marcos Kotlhar
Production Company: Cine
Machine Construction: Frank Morais
Electronics Construction: Marcos Kotlhar

Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created “The Recycling King” activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: “Recycling King”.

Advertising Agency: Publicis, Israel

Advertising Agency: Elephant, Cairo, Egypt
Creative Director: Ali Ali, Maged Nassar
Art Director: Maged Nassar
Copywriter: Ali Ali
Illustration: Zanad

Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco’s Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Designers: Niklas Andersson, Rasmus Kellerman
Account Manager: Jerker Fagerström
Director: Michael Bugaj
Production Manager: Barbro Långjuth
Idea: Kevin Richardson, Social Media

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux
Copywriter: Logan Broadley, Yazeed Solomons
Art Director: Benjamin de Villiers, Robert Hartley
Photographer: Bryan Traylor
Published: June 2011

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Mathias Rebmann, Florian Schwalme
Copywriter: Marco Mueller
Art Director: Marc Ebenwaldner, Michael Johne
Photography: Markus Mueller
Design: Robert Gebhard
Account Managers: Benjamin Baader, Jana Baehr, Marissa Monath, Sven Weiche
Producer: Nelly Sedlanic

Going to a store and taking a business card is customary. Now, what you can do with it is what varies. Tok&Stok turned their business card in a entertainment.
To allude to their easy to assemble furniture, the brand launched an unprecedented action that converts the business card in a little chair. To do so is very simple: just detach the parts marked and put them together. The back of the card has the logo, while the seat takes the essential information such as address and phone number. The action is signed by DDB Brazil.

Advertising Agency: DDB, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, João Mosterio
Creation: Markus Correa and Gustavo Tasselli
Account Supervisor: Polika Teixeira, Marcia Aguiar, Suzana Poli and Marcelo Trivelato
Advertiser’s Supervisor: Regis Dubrule, Ghislaine Dubrule and Flávia Lucena

Advertising Agency: DDB Tribal, Vienna, Austria
Creative Director: Werner Celand
Senior Art Director: Dietmar Kreil
Senior Copywriter: Stefan Friedrich
Photographer: Viennapaint
Published: May 2011

The Leica V-Lux 20 is the ideal camera for on-the-got It’s user-friendly and especially handy – qualities it shares with the iPhone. In one respect though the Leica leaves the iPhone far behind; although the same size, it takes much better pictures.

As a give-away for trade visitors, protective cases were produced that made iPhones look like a Leica V-Lux 20, They enabled people to experience immediately the handy size of the camera.

Advertising Agency: Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Martin Stulz
Copywriter: Marietta Mügge
Art Director: Benny Goldstein
Design: Joelle Hauser, Sarah Paul

Advertising Agency: Luducca, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: Cássio Moron, Marco Monteiro, Pedro Guerra
Art Director: Rafael Baretta
Copywriter: Alex Adati
Published: 2011

Advertising Agency: BBDO, Toronto, ON, Canada
Executive Creative Director: Peter Ignazi, Carlos Moreno
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Photography: Marek Samek
Typographer: Jaimes Zentil
Design: Jaimes Zentil
Account Manager: Steve Groh

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Copywriter: Anke Roell
Art Directors: Cathrin Hoffmann, Dina Ruewe
Producer: Phillip Wenhold

Advertising Agency: JWT, India
Creative Director:Tina Sachdev
Executive Creative Director: Senthil Kumar
Art Director: Gautham Rao
Copywriter:Mayuresh Wagle
Photographer: Jaggi
Published: April 2010

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Manir Fadel, Luciano Lincoln, André Laurentino, Jaques Lewkowicz
Art Director: Ricardo Gurgel
Copywriter: Leonardo Marçal
Attendance: Gilson Freitas, Pedro Paulo Mesquita
Media: Fabio Walker, Clenir Araújo, Frederico Lopes
Additional credits: Marcos Pedra
Approval: Adriano Stringhini, Fabio Toreta

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Deputy Creative Director: Keith Nicolas
Art Director: Hannah Smit
Copywriter: Scott Glennon
Account Director: Prue Tehan
Agency Producer: Miryana Velyanovski
Account Manager: Melissa Benavides

Advertising Agency: George Patterson Y&R, Sydney, Australia
Art Director: David Joubert
Graphic Designer: Carl Robertson
Creative Director: Piet Human
Producer: Todd Williams

Challenge:
In crowded China Smart TV market, product definition of Smart TV is confused by other local brands. An internet TV is not a real Smart TV. Samsung as a later imported brand, has powerful TV Application Store which support countless various Applications download and full-3D audiovisual experience. Samsung should be differentiated with other local brands, and tends to make clear to consumers that no one but Samsung Smart TV can be called “real smart TV”.

Solution:
Install a “Samsung Smart Box” at a site, many different kinds of gifts, such toys as characters of various applications (sports, music, movie, game, SNS etc.), endlessly pop out from the “Smart Box”, consumers can take it for free. Through the direct experience, let consumers know the unbelievable benefits that Smart TV applications can be downloaded for free! CBD(Central Business District) , where is the most white collar-intensive area in Beijing, is chosen as the interesting event site. Carry the activity out twice in rush hours (during the lunch break and the closing time). Promote product focus on the target consumers by interactive outdoor billboard combined with the spread of on-line viral video.

Result:
The activity attracted huge crowds, white collars from nearby office buildings have take part in this interaction. Over 4,000 APP toys have been taken away. Real-time on-the-spot broadcast swept 10,000 people. Viral video has been uploaded and spread across the internet, such UCC website as Ku6.com, youku.com. Also as been forwarded on the Sina micro blogs at the same time from April 19th. Activity attracted increasing attentions and comments. from netizen, received overall good reviews. Judging from the feedback, Samsung Smart TV stands out from other brands, Consumers strongly impressed by activity, and most of them are willing to experience Samsung Smart TV.

Advertising Agency: Cheil, Beijing, China
Chief Creative Officer: Jason Zhao
Executive Creative Director: Jacky Lung
Creative Director: Tody Hu, Nancy Yang
Copywriter: Nancy Yang
Art Director: Hong Luo, Yang Xiang

Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Ahmad Beck, Mohammad Baalbaki
Copywriter: Ahmad Beck, Ghassan Nehmeh
Client Servicing: Claude Abboud, Sami Faraoni

Tok&Stok, one of the biggest Brazilian retail furniture, releases to their customers a fun game. With an allusion to their furniture that are extremely easy to assemble, the company releases the game ‘Puzzle’ to show in practice how an apparently hard work can become a fun game. It´s Entitled “Puzzle. A line recommended for those who does´t want to break this minds.”,the action is signed by DDB Brazil. The different games vary between 4, 6 and 12 pieces. The “players” must combine them in order to create the desired environment. The number of parts inside the box is equivalent to the number of the mobile pieces.They all come with the Puzzle catalogs.

Advertising Agency: DDB, São Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Andre Pedroso, João Mosterio and Daniel Bottas
Creaters: Alexandre Magre and Ana Bittencourt
Account Supervisor: Polika Teixeira, Marcia Aguiar, Suzana Poli and Marcelo Trivelato
Planner: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas and David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira and Yatan Cenciales
Advertiser’s Supervisor: Regis Dubrule, Ghislaine Dubrule and Flávia Lucena

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Director / Copywriter / Illustrator: Adriano Alarcon
Photographer: Leandro Texeira
Package Designer: Adriano Alarcon
Typographer: Adriano Alarcon
Producer: José Ricardo Gallian, Edgardo Pasetti
Advertising Supervisor: José Ricardo Gallian
Sound Design: Na Glória
Music Artist: Tereza Moranduzzo
TV Agency Producer: Ana Flávia de Lucca, Victor Alloza, Viviane Guedes
Scene Director: Adriano Alarcon
Editing: Adriano Alarcon, João França, Rodrigo Resende, Rodrigo Castro
Published: March 2011

No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham. The smallest ad is written on the tip of a man’s hair and under 100 microns in size, it is currently being verified by the Guinness World Records as the world’s smallest ad. Blown up versions of these ads formed a print and poster campaign. The actual hairs were then placed in men’s bathrooms at airports where they would typically freshen up. With the hairs was a QR code through which people could access extra content showing what was on the hair.

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Director: Rohan Young
Art Director: Fiona Parkin
Copywriter: Veronica Copestake
Creative Group Head: Toygar Bazarkaya
Account Director: Valerie Van Den Bossche
Planner: Chris McCarthy
Account manager: Danielle Marino
Other credits: Dr Christopher Parmenter – The University of Nottingham, Research officer in Cryogenic Electron Microscopy

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gaston Bigio
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
General Planning Director: Julieta Rey
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Rebolución
Director: Nicolás Núbile
Executive Producer: Jorge Larrain
Post Production: Luis Staffolani
Music Design: CCCI – Camilo Iessi
Voice over: Tomás Mackey

Subscribers of two major Brazilian publications received their magazines wrapped to look like cigarettes. The headline reads: “Can’t stop thinking about cigarettes?” When they took the paper ring off they found out about NiQuitin Pastilhas. A practical way of avoiding cravings.

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Attendance: Fernanda Tedde, Francisco Coutinho, Stella Arthur
Planning: Renata D’Avila, Sakamoto Gisele, Felipe Azambuja
Media: Ritton Luiz Eduardo Shinohara, Suellen Kiss
Art Buyer: Ana Karina Melo, Alessandra Sarilho, Giuliano Springhetti
Illustrator: Daniel Caballero
Approval: Gilberto Ugalde, Luiz Renato Couto, Deborah Kawa

Description: A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly. In order to ensure a completely safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.

Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director/Art Director: Rohit Devgun
Creative Director/Copywriter: Amit Nandwani
Photographer: Chandra Shekhar
Production Company: Uncommon Sense Communications
Music+Sound Production: Aakash Gupta
Editor: Satish Kataria
Associate Producer: Qutub Sheikh
Dop: Ali Zaved Rizvi
Account Director: V. Bhaskar Preenja
Agency Producer: Jeet Kalra
Producer: Ashutosh Joshi

Advertising Agency: Saatchi & Saatchi, International
International Creative Director: Jason Romeyko
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750MPH

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Rodrigo L Rodrigues, Adriano Alarcon
Copywriter: Ricardo Martin
Illustrator: Rodrigo L Rodrigues
Photographer: Leandro Texeira
Published: February 2011

Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Marcello Serpa, Luis Sanches, Renato Fernandez
Copywriters: Pedro Paes, Fábio Ozório
Art Directors: Denis Peralta, Tiago Pinho

Advertising Agency: Babel, São Paulo, Brazil
Copywriter: Ricardo Chester
Art Director: Solon Miranda

Advertising Agency: Grey, Budapest, Hungary
Creative Director: Gabor Spielmann
Art Director: Fernando Freitas
Copywriters: Horváth Kálmán, Gabor Spielmann

Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, we looked no further than orange-haired people. We created a group called ‘HeartGingers’, which we used to gather and recruit ginger-haired people for a ginger flash mob at the Synergy Music Festival. The event was a huge success, gaining great exposure for Stimorol on the web and radio. The gingers handed out all the gum. Roughly 6000 people were exposed to our Ginger army at Synergy. It generated R590 000 worth of PR on radio. And we showed everyone that gingers are people too.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Emma Butlin
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Copywriter: Craig Ross
Account Director: Awie Erasmus
Account Executive: Alexis Leih
Account Director (PR): Lee Nelson
Strategic Planner: Jayne Holness
Social Media Director: Chris Rawlinson
Director Events and Activations: Derek Davis
Project Manager: Catherine Brewis
Client Group Head: Ian Jeffrey

Advertising Agency: Euro RSCG, Sydney, Australia
Executive Creative Director: Rowan Dean
Art Director: Tim Cheng
Copywriter: Peter Maniaty

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Art Director: Julio Atehortua, Jaime Duque, Santiago Rivillas Daniel Baloco
Copywriter: Julio Atehortua, Jaime Duque, Santiago Rivillas Daniel Baloco
Typographer: Consuelo Chasseing.
Agency Producer: In House
Editor: Mompozt

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer, Cassio Moron, Marco Monteiro e Pedro Guerra
Art Director: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra, Wolfgang F. Covi
Executive Creative Producer: Sid Fernandes
Director Account: Clineu Junior
Published: May 2011

Advertising Agency: Leo Burnett Iberia, Lisbon, Portugal
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Erick Rosa and Renato Lopes
Copywriter: Erick Rosa and Steve Colmar
Art Director: Pedro Hefs and Thiago Cruz

Advertising Agency: Torke, Lisbon, Portugal

Creatives: Bob Ferraz, Virgulino Almeida, Filipe Varela, Frederico Roberto, Frederico Ferreira, Luís Gama.

Creative Director: André Rabanea
Planner: Thaís Sumida
Published: April 2011

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Florent Imbert Emmanuel Lalleve
Account supervisors: Celine Colin, Nathalie Bousquet
Copywriter: Didier Aerts
Art Director: Alexandra Offe

Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald’s restaurant.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Gustav Holm
Copywriter: Martin Lindestaf, Daniel Vaccino, Magnus Jakobsson
Art Director: Fredrik Simonsson, Lisa Karlsson
Digital Project Manager: Merwan Maaruf
Designer: PM Jonsson

Advertising Agency: Clemenger BBDO, Adelaide, New Zealand
Creative Director: Greg Knagge, Geoff Robertson
Copywriter: Jeremy Egerton
Art Directors: Paul Stratton, Brenton Canty
Account Directors: John McLaren, Erik de Roos
Agency Producer: Judi Oehme
Illustrator: Ben Sanders
Retouching: Paul Munzberg
Print Producer: Michelle Treloar
Finished Artist: Jeannette Meulders

Advertising Agency: Clemenger BBDO, Adelaide, New Zealand
Creative Director: Greg Knagge, Geoff Robertson
Copywriter: Jeremy Egerton
Art Directors: Paul Stratton, Brenton Canty
Account Directors: John McLaren, Erik de Roos
Agency Producer: Judi Oehme
Illustrator: Ben Sanders
Retouching: Paul Munzberg
Print Producer: Michelle Treloar
Finished Artist: Jeannette Meulders

Advertising Agency: doug & serge, Toronto, Canada
Chief Creative Officer: Doug Robinson
Creative Director: Ian Schwey
Art Director: Mike Jones
Copywriter: Cam Hudson
Music composition: Erik Solarski
Published: May 2011

Junior, Brisbane revised Griffith University’s A4 Criminology and Criminal Justice brochure. The purpose was to make the brochure more relevant to school leavers. The solution was a very different sort of brochure.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Published: May, 2011

To promote Griffith University’s award winning international reputation where it counts, suitcases designed by Junior, Brisbane were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective”. The result was free advertising in international airports all around the world.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Producer: Todd Adams
Account Manager: Bart Guy

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Published: May 2011

We created a “whale” on the beach to make everyone aware of rubbish pollution.

Advertising Agency: Cafeína, Peru
Creative Director: Mauricio Meza
Art Director: Pablo Alfaro, Cristhian Ávila, José De La Barra
Copywriter: Pablo Alfaro, Cristhian Ávila, José De La Barra
Producer: Lucas Albites
Senior Copywriter: Bruno Yaker
Account Director: Ana María Castillo
Photographer: JPM Fotografía

URL: http://www.camper.com/#/en/haveacamperday/

Advertising Agency: Herraiz Soto & Co, Spain

Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there’s no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksey Nikiforov, Evgeny Primachenko, Aleksandr Parkhomenko
Designer: Dmitry Maslakov
Published: March 2011

Y&R Touch is a specialist shopper-marketing agency that brings Brands to life, capturing the hearts and minds of consumers. By creating a CI that actually pops up in the in-store environment we allow marketers to physically en gage with the core company proposition and to be drawn into a world of choices. We believe a customer’s journey should be a constant interaction with a series of touch points, designed to bring Brands to life and stand out from the ordinary. The pop up folder engages the shopper marketer’s imagination, taking them into a unique world where their brand is brought to life, thereby capturing the consumers imagination.

Advertising Agency: Y&R, South Africa
Executive Creative Directors: Liam Wielopolski
Creative Director: Brian Ferns
Art Directors / Designers: Tessa Gallon, Bianca Couto
Designers: Nthabiseng Lethoko, Amy Prinsloo, Rudy Leisegang
Copywriter: Hayley Redman
Illustrator: Sindiso Nyoni, Bradley Stapleton
Industrial Designer: Nicholas Collins
Published: February 2011

“Drugs are a prison. Get free.”

Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: António Páscoa, Cláudio Rafael
Art Directors: João Martins, João Martins
Copywriters: Lúcio Abrunhosa, Lúcio Abrunhosa
Published: May 2011

Advertising Agency: Dare, Vancouver, Canada
Creative Director: Bryan Collins, Rob Sweetman
Art Director: Eric Arnold
Copywriter: Jarrod Banadyga
Published: May 2011

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha
Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro
Account: Valeria Barone, Camila Porto
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Renata Dumont
Director of Photography: Russo Loyola
Editors: Andrea Machado, Lucas Aires
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Cast: Celso Melez
Audio: Jamute Audio
Soundtrack Production: James Pedrozo, Cesar Mattos, Eliezer Borges, Sanjai Cardoso
Soundtrack Creative: James Pedrozo, Cesar Mattos

Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. 
“Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.

Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán

To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, we designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011

“First Class for All” is an idea developed to show that quality and low prices can live together. To prove that, a first class meal was served to every single passenger on an airplane for the first time in a commercial flight. No matter the seat class. There wasn’t a single passenger, first class or not, that didn’t feel delighted with his meal.

Advertising Agency: Leo Burnett Iberia, Portugal
Chief Creative Officer: Chacho Puebla
Creative Director_ Erick Rosa, Renato Lopes
Art Director: Pedro Hefs, Luciana Cani
Copywriter: Erick Rosa
Producer: Cristina Almeida
Production Company: Miss Dolores
Editor: Hugo Lage

Advertising Agency: DCS, Porto Alegre, Brazil
Executive Creative Director: Roberto Callage
Creative Director: Rafael Bohrer, Grace Meurer
Copywriter: Eduardo Boldrini
Art Director: Mauricio Oliveira
Producer: Willian Amaral
Planner: Pedro Talhari, Romulo Franzão
Account Director: Adriane Kampf
Designer: Davi de los Santos
Account manager: Priscila Barbosa

Posters made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect everyone.

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer / Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Managers: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear “Foreground”

The last real umbrella store in the rainy city of Hamburg needed some help to generate footfall. Of course: without a big budget. A clever guerilla stunt uses an invisible stencil that becomes visible only when it rains — thus enhancing the messaging.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011

Plug ‘n’ Play 91 rock radio is so rocker that we created the first amplifier poster ever. This poster is made with 16 mini speakers for you to play as much as you want.

Advertising Agency: JWT, Sao Paulo, Brazil
Creative Directors: Mario D’Andrea, Fabio Miraglia, Roberto Fernandez
Art Directors: Fábio Santoro, Diego Lauton
Copywriter: Guilherme Nesti
Photographer: Régis Fernandez
Electronic Producer: João Marques
Published: March 2011

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Irene Pau
Copywriter: Adam Bailey
Videographer: Philippe Nyirimihigo
Illustrator: Students of Sheridan’s Illustration Program
Editor: Marianna Khoury
Account Services: Leora Katz, Chantelle Brinkley
Client Supervisor: Laas Turnbull
Published: May 2011

Advertising Agency: Adams Outdoor Advertising, USA
Art Director: Todd Turner
Copywriters: Todd Turner, Laura Sanders, Chad Hutchison
Explosion Consultant: Chad Hutchison
Published: May 2011

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Head of art: João Linneu
Copywriters: Eduardo Lima, Mariana Borga, Pedro Prado
Art Directors: Fabio Brigido, João Linneu, Rodrigo Castellari
Illustrators: André Maciel, Mauro Ferreira, Flavia Gonzalez, Ricardo Alonso
Photographers: Caio Guatelli, Bruno Rondinelli
Typographers: Jomar Farias, Leandro Ferreira, Robson de Vitto, Cibele Fontoura
Art Buyer: Edna Bombini
Agency Producer: Igor Ferreira
Programmers: Paulo Pacheco, Jefferson Russo
Accounts: André Gustavo, Saulo Sanchez, Camila Hamaoui, Frederico Steinhoff, Mayra Pellegrini
Planners: Fernand Alphen, Bertrand Cocallemen, Utymo Oliveira
Media: Lica Bueno, Fernanda De Lamare, Sandro Cachiello, Bruno Flocke, Diego Viudes
Producer company: Delicatessen Filmes
Directors: Airton Carmignani, Ricardo Jones
Editor: Danilo Abraham
Visual Effects Editor: Bruno Garcia
Cinematographer: André Faccioli
Motion: Fernando Lanças, Estevão Puggina
Sound: Satélite
Producer / Composer: Kito Siqueira
Location: Happin Hood
Advertiser’s Supervisors: Tiago Pinto, Marcio Zorzella, Guilherme Glezer

Advertising Agency: Uncle Grey, Denmark
Creative Directors: Michael Paterson, Jesper Hansen
Art Director: Jon Goldtsche
Account director: Jesper Kortegaard
Junior Art directors: Christian Kurt Rahn, Kenneth Graupner

The agency was tasked with updating Griffith University’s A4 Criminology and Criminal Justice brochure. The purpose was to make the brochure more relevant to school leavers. The solution was a very different sort of brochure.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Published: May, 2011

“When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.”

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Account Director: Hala Saif
Published: January 2011

Neutrogena released an interactive booklet in which people can share their own experience in how to eliminate expression lines. Created by DDB Brasil, the ad has actual lines, as if they were wrinkles on women faces. To eliminate them, the reader must pull the product’s package. The action refers to the use of night time facial moisturizer Neutrogena Ultra-light, which prevents and softens the appearance of expression lines.

Advertising Agency: DDB, Sao Paulo, Brasil
Creative Directors: Sergio Valente, Marco Versolato, André Pedroso, Mariana Sá
Art Director: Samyr Souen
Copywriter:Rodrigo Mendonça
Account Supervisor: Cristiane Pereira Heal, Fernanda Marin, Carolina Franco do Amaral, Giordana Scarpellini
Art Buyer: Clariana Costa and Carmen Castillo
Photographer (model): Maurício Nahas
Photographer (Pack): Marcel Valvassori
Image Treatment : 24\7
Graphic production: Clariana Costa and Anelito Nóbrega
Typographer: P+E galeria digital
Animation: Felipe Rolli
Advertiser’s Supervisor: Fernanda Rol

Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was aired in rush hours in Mexico City.

Announcer: If you are stuck in traffic, look at your stereo’s screen.
Stereo’s display: This advert promotes reading. That’s why you are reading it. Gandhi Bookstores
Announcer: Gandhi Bookstores. Keep reading.

Advertising Agency: Ogilvy Mexico, Mexico City, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz

Creative Director: Luis Elizalde

Copywritter: Luis Elizalde/Raúl Rivera/Marcela Estrada/Rodrigo Flores

Agency Producer: Juan Pablo Osio
Production Company: Circo Film

Post Production: Circo Films

Audio/Music: DNA
Published: April, 2011

Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to “Eat the road” was conceptualised and placed in a motoring magazine.

Eat the Road. Seriously, eat it. Ingredients: Glutinous rice flour, water, salt, propylene glycol FD&C colour, glycerine.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Illustrator: Morgan
Published: April 2011

Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Charbel Nasser
Art Director: Jonathan Horner,Feras Shoujah
Copywriter: Faraz Khan
Photographer: Ahmed Al Mashhadi

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Luckin
Art Directors: Marianne van Onselen, Robyn Bergmann
Stylist: Marianne van Onselen
Copywriter: Chad Wright
Illustrator: Dov Fedler
Producers: Maree Hoffmeyer, Shirley Wagner
Account director: Shomaya Noor
Business Director: Caree Ferrari

As a creative form to promote one of the greatest products from Oficina do Açaí, a very unique action was made for it. Now people can find special straws put into real and juicy fruits. Where? In the most traditional fruit bowls in Porto Alegre, always nearby Oficina do Açaí. On the straw you can easily read the concept “The most natural juice in the town”. People are definitely not expecting for this. So, let yourself be surprised at any moment.

Advertising Agency: Mi Casa Su Casa, Porto Alegre, Brazil
Art Director / Copywriter: Gabriel Martinez
Published: March 2011

Advertising Agency: Y&R, Paris, France
Creative Director: Carmine Coppola
Copywriter: Jaron Anderson, Daniel Lobatón
Art Director: Laurent Baghdassarian

To promote its 3rd edition, Orange RockCorps has inspired the good atmosphere among its volunteers to perform a musical performance in the heart of Paris!

Advertising Agency: Marcel, Paris, France
Creative Director: Loïck Clermont
Art Director: Thibault Choquel
Copywriter: Filipe Vilas-Boas
Published: May 2011

Advertising Agency: JWT, Madrid, Spain / El señor Goldwin, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chavarri, Juan Garcia-Escudero

Advertising Agency: Buzz in a Box, Belgium
Creative Director: Eliott Defay
Art Directors: Quentin Gascard, Grégory Defay
Copywriters: Grégory Defay, Quentin Gascard
Published: 2010

D&R wanted to launch a new promotion campaign but younger audience was losing interest in promotions. We decided to create a themed promotion. Our first target was horror fans. Their common behavior was their enthusiasm in laughing at the face of horror. So we decided to make fun of horror. We invited everyone to smile with horror. The Phantom of D&R was far more popular in the virtual world than the spiritual world. He has been invited to movie signings, received love letters and been asked for advice. So we surprised his fans wıth his presence in The Kanyon Store during the Shopping Festival. 50% discount in Horror Days have become an unforgettable journey. Also an unparalleled 559% increase in sales (quantity) and 291% increase in revenue. Happy Horror Days made us and our client smile.

Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Özgür Cayan
Published: April 2011

On behalf of S&W Sports, Brand Content created this unique outdoor advertising piece. The pieces were distributed throughout New England by street teams, targeting ski areas, shopping malls and neighborhoods after snowstorms.

Advertising Agency: Brand Content Advertising, Boston MA, USA
Creative Directors: Darryl Jelley, Tom Kelly

Advertising Agency: Milk, Gothenburg, Sweden
Creative Director: Torkel Norling
Art Director: Martin Ohlsson
Copywriter: Niklas Moberg
Illustrator: Martin Ohlsson
Photographer: Mats Bengtsson
Additional credits: Anna Reynold, Marcus Aggfelt, Axel Tagg, Mikael Selin

Profi Ernst ambient stunt “Blurred House” – in Germany the debates about StreetView were and still are fierce. Many people had their houses blurred – in a fight for privacy and against invasion by a global giant. Profi Ernst, a local DIY store, used this topic cleverly for a stunt. A real house was blurred – by fixing a giant true size blurred image of the facade on the facade. The cheeky message: Don’t be ashamed of your house – come to Profi Ernst. The case video gives more details.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Director: Mario Altendorf
Copywriters: David Fowle, Carsten Bug
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager / Producer: Andreas Schill
Account Manager: Adrian Finzelberg
Published: March 2011

Advertising Agency: JWT, Madrid, Spain / El señor Goldwin, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chavarri, Juan Garcia-Escudero

Advertising Agency: Yehoshua\TBWA, Tel Aviv, Israel
Executive Creative Director: Edo Kariv
Creative Director: Amit Stoler
Art Director: Udi Ovadia
Copywriter: Nava Ben Moshe
Illustrator: Assaf Masud
Account Manager: Erez Barkats

TRAGIC ENDING IN IRAN. The Iranian woman Sakineh Ashtiani was executed and hanged.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening. Visit www.amnesty.org.ar, learn your rights and demand dignity.

PRISONER IN CHINA, LIU XIAOBO, RECEIVED A DECORATION THE PAST OCTOBER 8TH. The Nobel Peace winner of 2010 was freed.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening. Visit www.amnesty.org.ar, learn your rights and demand dignity.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Martin Mercado
Art Director: Gustavo Sucri
Copywriters: Federico Aubone, Francisco Ferro
Published: March 20011

We’re celebrating our 125 birthday in style. We’ve got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we’re even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years.

The Coca-Cola Company’s 125th Anniversary montage includes images, which have been used by permission. More information is available at http://CokeURL.com/125attribution

Visual design and projections: Obscura Digital

Advertising Agency: DDB Mudra, India
Chief Creative Officer: obby Pawar
Executive Creative Director: Nirmal Pullickal
Creative Director: Raylin Valles
Art Director: Raylin Valles
Copywriter: Radhika Kapur, Harish Singh Rawat
Photographer: Chaitanya Swaminathan

Advertising Agency: JWT, Warsaw, Poland
Creative Director: Mariusz Pitura
Senior Art Director: Michal Sek
Copywriter: Radek Dudzic
Account Executive: Gaweł Podwysocki
Film Studio: Zielony Pomidor
Cameraman: Alexandre Jacquat
Editing: Adrian Szczepanik
Producer: Marcin Łunkiewicz
Head of Production: Magda Błocian
Published: March 2011

Within an hour and a half of President Obama’s announcement, Barnes, Catmur & Friends, Auckland had conceived, written, sold and dispatched this topical press ad for client Hell Pizza which ran in the morning’s edition of the New Zealand Herald.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Director: Paul Catmur, Daniel Barnes
Art Director: Crispo Schuberth
Copywriter: Paul Catmur
Media Buyer: Monica Wales
Account Director: Sally Willis

Advertising Agency: ROAD, Barcelona, Spain
Executive Creative Director: José Gamo
Creative Director: Roger Cano
Copywriter: Aitor Borrás
Graphic Designer: Cristina Gilabert
Photographer: Jordi Bernabé
Published: April 2011

In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price – now we wanted to do something that conveyed the feeling from these places.

The solution was display the sunny destinations – in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.

Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren

A table, a switch, a chandelier, a bookshelf and even a door. These elements of everyday´s life served as the backdrop of the new campaign of Graphic Designer´s course of ABRA – Academia Brasileira de Artes(Brazilian Academy of Art), signed by DDB Brasil. The action used everyday´s objects to show that inspiration is everywhere.

ABRA was founded in 87 by the artist Laerte Galesso, in Sao Paulo, and today is one of the most recognized schools of Art and Design in Brazil.

Advertising Agency: DDB, Brasil
Product: Graphic Design course
Creative Director: Sergio Valente, Marco Versolato, Guilherme Jahara, Marcelo Reis
Art Director: Renata El Dib
Copywriter: Marcelo Jun Sato
Attendance: Tania Pena Goes
Producer: Edson Harada
Approval: Celia Gusman

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriters: Julián Gutiérrez, Jennifer Rodríguez, Leonardo Moreno
Art Directors: Camilo Ruano / Andrés López
Illustrator: Beto Garavito
Art Buyer: Dvid Alvarado
Account Director: Fabio Quiroga
Account Executive: Fabio Quiroga
Producer Company: Rhayuela Films
Director: José Luís Rugéles
Studio: David Studio
Production: Freddy Rivero / Leonardo Miranda
Sound: Sonica

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux
Published: April 2011

“The rubbish that is thrown into the ocean eventually returns. To everybody. Help us to protect the world’s seas and oceans. www.surfrider.org”

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Directors: João Paulo Medeiros e Thiago Manhães
Copywriter: Felipe Machado
Film Production: TCO Filmes
Executive Production: JP Braga
Director: JP Braga
DP: Nando Azevedo, Fernando Fernandez
Edit: JP Braga
Color Grading: Nando Azevedo
Soundtrack: Daniel Medeiros, Leo Cruz, Marcelo Frota

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Eduardo Marques
Copywriters: Hugo Veiga, Eduardo Marques
Art Directors: Bruno Ribeiro, Diego Machado, Pedro Izique
Producer: Antonio Carlos
Illustrator: Diego Machado
Account General Director: Daniela Paris
Account Directors: Alessandro Viçoso, Roberta Meschiatti
Account Manager: Daiane Bernardes
Planner Daniela Bombonato
Producer: Antonio Carlos

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Rory O’Sullivan
Copywriter: Jordan Cohen
Illustrator: Rory O’Sullivan
Director of Photography: Chris Nielsen
Music: Chris Serravalle
Producers: Laura Rioux, Annelies McConnachie-Howarth
Account Managers: Chelsea Stoelting, Louise Ritchie
Published: April 2011

“Color toner from € 8.00″

Advertising Agency: INGO, Stockholm, Sweden
Art Director: Marcus Enström
Copywriter: Josefine Adner
Illustrator: Richard Landérus
Additional credits: Douglas Sandor, Ulrika Grevin
Published: May 2011

Advertising Agency: MarketData Direct & Digital, Brazil
Creative Director: Cristhian Stange
Copywriter: Fábio Biscaia
Art Director: Cintya Reese
Advertised brand: Mais Pilates Studio
Planner: David Whittaker
Account Manager: Rita Amaral
Graphic Producer: Rodrigo Dias
Published: January 2011

This 135-feet-long cut-out billboard is the biggest single poster site in the UK and sits alongside the railway tracks near Clapham Junction station.

Advertising Agency: TEA, London, United Kingdom

To communicate the LG Steam Direct Drive Washing Machine’s ‘wrinkle-free washing’ promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.
The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows.

Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag / Husen Baba
Associate Creative Director: Ash Chagla
Art Director: Husen Baba
Copywriter: Ash Chagla
Account Director: Uday Desai
Account Manager: George Ninan
Planner: Nadine Ghossoub

Advertising Agency: Publicis, Frankfurt, Germany
Chief Creative Officer: Volker Schrader
Creative Director: Nico Juenger, Konstantinos Manikas
Art Director: Nico Juenger
Copywriter: Konstantinos Manikas
Account Supervisor: Daniela Cappelluti
Event Manager: Daniela Cappelluti
Art Buying / FFF: Katja Bonnert
Musik: Sven Albrecht
Set-Building: Thomas Breen
Kamera: Paul Munz + Jean-Marie Kiewitz, Zweigwerk
Schnitt: Jean-Marie Kiewitz, Zweigwerk
Online Business Development: Daniel Putsche
Photographer: Dieter Roosen
Soundstudio: Studio Funk
Published: Shortly before Easter 2011

Advertising Agency: Marcel, Paris, France
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Executive Creative Director: Veronique Sels, Anne De Maupeou, Sebastien Vacherot
Account Manager: Hanna Levy
Account Supervisor: Benoit Candelle
Head of Research & Development: Laurent Berthelot
Case Director: Maxime Tibay
Production Company/Film: Sequencis
Producer/Film: Laurent Sequaris
Directrice de prod/Film: Laure Stichelbaut
Director/Film: Guillaume Couret
Production Company/Installation: Milk/Première Heure
Producer: Guillaume Sartre, Tobias Muthesius, Vincent Amiel