THE BRIEF: Lightweight furniture that folds and fits just about anywhere.
THE SOLUTION: Recreale miniatures that fold out of the centre-fold, and fold back in when you close the magazine.
Advertising Agency: Grey, Ho Chi Minh City, Vietnam
Art Directors: Rajib Gupta, Tuan Vu
Copywriter: Rajib Gupta, Aditya Upadhyaya
Photographer: Guy Gonyea
Illustrator: Uyen Vu
Graphic Designer: Indika Munasinghe
Post Production: Tuan Vu
TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creatives: Damian Galvin, Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard
Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Art Directors: Ad Van Ongeval, Kristoff De Prins
Copywriters: Dieter De Ridder, Philippe Blonde
Production: Moker
Account Director: Dimitri Mundorff
Account Manager: Bart Verschueren, Kristoff De Coninck
Online: Christoph Boost, Stijn Janssens
Chief Technology: Steven Pauwels
Design: Wim Sels
Director / Video: Wouter Lierman
“Wishing you a happy holiday many times over. In the spirit of sustainability, we’ve created a card that you can use again and again as gift tags to share with your family and friends.”
Advertising Agency: Innocean, Canada
Creative Director: Gary Westgate
Art Director: Damon Crate
Copywriter: Adrienne Annau
Illustrator: Nabil Elsaadi
Published: December 2010
Spoof of The Economist Light Bulb ambient ad: http://www.ibelieveinadv.com/2006/08/the-economist-lightbulb/
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson
Published: January 2011
We created a multidimensional and interactive experience combining music and self expression in a unique way. We invited people to wash their Levi’s Square Cut jeans in sound in a special Sound Wash Machine in the Levi’s Soundwash Laundry using music the audience had mixed themselves from specially developed Soundwash laundry mixes. The idea extended across packaging, a Laundromat, online and mobile.
Advertising Agency: TBWA\TEQUILA, Hong Kong
Executive Creative Director: Mark Ringer
Group Creative Director: Esther Wong
Creative Director/ Art director: Ken Hui
Senior Copywriter: Mike Wu
Art Director: Jacqueline Hung
Producer: Daisy Chan
Director: Kevin Lei @ Fat Ball Slim
Digital Creative Director: Betty Ho
Production company: A Sound Device Company
Editor: Kevin Lei @ Fat Ball Slim
Photographer: Ricky Wong @ Redtangle Workshop
Photographer: Timon Wehrli @ Reddog Studio
Retoucher: Reddog Studio
Senior Digital Art Director: Liou Ming
Typographer: Joe Lee, Ken Hui, Jacqueline Hung
Flash Designer: Tony Mak, Victor Norgren, Lui Yuen Yi
The campaign needs to communicate that Levi’s® has an on trend, black-themed , head to toe collection that is well suited for night out / party occasions. The aim is to be consumer’s top of mind when choosing party wear for the festive season. Using the after dark concept, it serves to reinforce the brand character of sexy, confident & free thinking. Sleep all day, party all night. This campaign features youth that live like creatures of the night and being wild is in their blood. They don’t just enjoy the night, they rule it! To create an online interactive movie, in which consumers can decide the course of their story. They make the “rules” after dark. Results: Over 3 million views in Youtube and Tudou within 1 month.
Advertising Agency: TBWA\TEQUILA, Hong Kong
Executive Creative Director: Mark Ringer
Creative Directors: Ken Hui, Esther Wong, Betty Ho
Art Directors: Ken Hui, Jacqueline Hung, Joe Chow, Liou Ming
Senior Copywriter: Mike Wu
Flash Designer: Pan Wai Lam
Director: Raymond Lee / Workshop
Editor: Libby Wong / The Little
Published: December 2010
Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Per Erik Jarl, Eirik Stensrud
Copywriters: Christian Hygen, Thomas Askim
Published: January 2011
Continuation of Deadline stop motion in 2009, this time sticky note stop motion develop to outdoors, and travel 11 cities around the world in 40 days by 2 people.
Director: Bang-Yao Liu
Photographer: Wei-Chieh Tseng
Music: Fran Chen
Coffee reveals coffee secrets The coffee calendar was a VIP mailing of the Kraft Foods Europe Coffee Category for internal and external stakeholders. The main goal was to surprise category experts and involve them. A strange Mailing: a white box with a seemingly blank calendar. The content becomes visible only after coffee powder is spread
over the pages and sticks to the glue-print. Visuals and copy appear – coffee secrets: strange facts, usages and effects. A random act of kindness well received and sure
to hang in offices for a year.
Advertising Agency: JWT, Hamburg, Germany
Creative Director: Till Hohmann
Art Director: Petra Sievers, Jens Klaar, Alexander Rötterink
Copywriter: Oliver Ramm, Tina Krahne
Illustrator: Jens Klaar, Cathrin Hoffmann
Production: Hammesfahr Vertriebs GmbH
Advertising Agency: TBWA\Düsseldorf, Germany
Art Director: Simon Hattrup
To visually demonstrate the smart’s smallest turning radius, city cement trucks will be transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. To minimize the environmental footprint, the branded trucks will drive along already established routes (construction sites) which will pass through some of the city’s highly-trafficked areas. The initiative begins today and will continue for the next four weeks.
For updates on the trucks’ whereabouts, visit: www.facebook.com/smartcanada
And on Facebook, the first five people to take a photo of the cement truck and post it to smart Canada’s page http://www.facebook.com/#!/smartCanada will win 2 tickets to the Canadian International AutoShow in Toronto.
Advertising Agency: Proximity Canada/BBDO, Toronto, Canada
Creative Directors: John Gagne, Peter Ignazi, Carlos Moreno
Associate Creative Director: Rene Rouleau
Art Director: Rene Rouleau, Andrew Mowbray
Copywriter: Rene Rouleau
Photographer: Don Dixon
Production: Rosanne Woodley
Agency PR: Shari Balga
Account Director: Adam Lang
Account Supervisor: Nevena Djordjevic
Vice President, Account Director: Steve Groh
Advertising Agency: Lemz, Amsterdam, The Netherlands
Creative Director: Peter de Lange
Art Director: Luiz Risi
Copywriter: Robin Stam
Photographer: Rene Bosch
Director: Michiel ten Horn
Interaction designer: Jeroen Bijl
Published: August 2010
“Summer the whole year.”
Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Marcelo Maciel
Copywriters: Rafael Nântua, Igor Moura
With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags.
Advertising Agency: Happy Creative Services, Bangalore, India
Creative Director: Praveen Das, Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul
Illustrator: Vinayachandran
Designer: Viduthalai raj
Studio: Rama Krishna
Published: November 2010
Task at hand was to come up with an in-store promotion idea to run along the ‘Sex sells Unfortunately we sell jeans’ campaign to help increase sales. So we created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $ 150. One day from running posters and e-mailers, the stores saw an instant increase in walk-ins. Customers were all eager to get their hands on the Knee.J. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.
Advertising Agency: Happy Creative Services, Bangalore, India
Creative Directors: Praveen Das, Kartik Iyer
Art Director: Praveen Das
Copywriter: Sanaa Abdussamad
Illustrator: Rishidev
Designer: Praveen Das
Studio Head: Rama Krishna
Account manager: Ravi Bhat
Published: May 2010
Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel’s launch party in India was called the ‘Fake Party’. To invite the celebrities to this party we sent them ‘Tears of Joy’ — 100% Natural Crocodile Tears that was actually a bottle of glycerine. This unpretentious dig on the ever-socialising celebrity lifestyle established an instant connection with the celebrities. Some of them blogged about it, few asked for an extra piece to play a prank on their friends, and almost all of them turned out at the party to revel in its mad fun — this time, for real.
Advertising Agency: Happy Creative Services, Bangalore, India
Designer: Pradeep Kumar
Creative Directors: Kartik Iyer, Praveen Das
Copywriter: Gopi Krishnan M
Art Directors: Praveen Das, Pradeep Kumar
Illustrator: Rishidev R K
Studio: Rama krishna
Account Manager: Ravi Bhat
