To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions. We placed chopsticks that are actually pencils at Chinese restaurants encouraging people to write to the Chinese government rejecting torture.
Copy on package:
Tuck under thumb and hold firmly.
Write the Chinese government to help end torture.
Take further action at amnesty.org/china.
Don’t let human rights violations by the Chinese government give China a bad name.
Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Josh Rubin, Jason Musante
Art Director: Michael Arguello
Copywriter: Bassam Tariq
“With your donation, a sense of dignity is within reach.”
In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach.
Advertising Agency: Grey, Canada
Creative Director: Carl Jones
Art Directors: Rick Mayzis, Dylan Moggey
Copywriter: Chris Tropak
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Oliver Palmer
Copywriter: Oliver Palmer
Art Director: Therese Stüssel
Production Company: Neverest, Munich
Film Director: Helmut Huber
Production Company Producer: Aisha Blackwell
Agency Producer: Neverest
Advertising Agency: FHV BBDO, Netherlands
Creative Director: Mark Muller
Copywriter: Mark Muller
Art Directors: Joris Tol, Gijs Sluijters, Thomas Aberson, Demy Sapthu, Joris van Elk
Photographer: Studio Beerling
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Ryan Wagman, Nuno Ferreira
Copywriter: Hallvard Fjeldbraaten
Art Directors: Morten Halvorsen, Pablo Jimenez, Sungkwon Ha
Production Company: Tool, Chicago
Film Director: Jason Zada
Production Company Producers: Brian Latt, Matt Bonin, Dustin Callif
Agency Producers: Rob Tripas, Peter Guarino
Designers: Justin Gillman, Gigia Tondelli
Project Manager – Brian Liedtke
Director of Digital Delivery – Brian Barthelt
Software Engineering Manager – Michael Dekoekkoek
Web Engineer – Jeff Omiecinski & Jason Conny
Creative Technologist – Alex Swiderski & Kevin McGlone
Senior QA Analyst – Valeriy Gulyayev
Software Engineer – Rahul Syamlal
Editorial Company – Optimus
Editor – Randy Palmer
Broadcast Partner – Justin.tv
Portable Uplink Solution – Live U
Advertising Agency: N=5, Amsterdam, Netherlands
Creative Director: Lukas van de Ven
Copywriter: Jasper Diks
Art Director: Ed van Bennekom
Photographer: Martijn Cousijn
Production Company: WeFilm Amsterdam
Film Director: Roel Welling
Production Company Producer: Bas Welling
Agency Producer: Christ Bloemheuvel
Advertising Agency: Akestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Copywriter: Adam Reuterskiold
Art Director: Fredrik Josefsson
Account Director: Caroline Weinberg
Account Manager: Marie Hoglin
Planner: Lars Friberg
Advertiser’s Supervisor: Mariette Kristenson
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Directors: Tom Hauser, Executive Creative Director: Ralf Heuel
Copywriter: André Hennen
Art Director: Jan Woelfel
Production Company: Studio Funk, Hamburg
Filmproduction: The Shack
Sound Engineer: Torsten Hennings
In order to promote the Europcar “minibus special” among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Dr. Stephan Vogel, Pit Kho
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Agency Producer: Norman Strohmaier
Production Company: Satis&Fy
Our mission was to launch Tele2’s latest product: Fixed telephony through the mobile net. The product sounds quite technical and advanced. So we wanted to focus on how easy it is to use, almost exactly like a traditional fixed phone. And the best way was just letting people try it. We built giant, actually working phones in Swedens’ three biggest cities. So that all passers by could try the product, by calling whoever they wanted for free. The giant phones, of course, were hard to ignore. And loads of people used them to call a friend
a taxi or whoever they could think of. We also had a competition. Every now and then we called up the giant phones. And whoever answered could win a great prize.
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Advertiser’s Supervisor: Frippe Stenberg, Anna Crozzoli
Media Agency: Mediacom
Photographer: Lennart Sjöberg
Reproduction/Original: F&B factory
The Salon du Livre cle Paris, a massive book fair that welcomes over 200.000 people in 5 days every year.
Let people know about Editions Points, a publisher specialized in pocket books, and attract as many visitors as possible to their stand.
A team of former pickpockets slip Editions Points books into the pockets of the fair’s visitors. As people linds the books, they can read on the cover: “Discover the greatest writers in your pocket” with information and offers leading them to the stand.
- 1,000 books »x putpocketecl » in 5 days.
- 30% more visitors came to the Editions
Points stand as compared with previous years.
- A 14% increase of sales during the fair week and following month.
- Over 60,000 visitors on the website dedicated for the operation.
Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frederic Temin
Copywriters / Art Directors: Souen Le Van, Romain Galli
Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor.
Advertising Agency: Jamshop, Adelaide, Australia
Creative Directors: Mike Wilson, Steve Callen
Art Director: Becq Hinton
Copywriter: Johnny Velis
Account Directors: Holly Eyres, Manijeh Sahihi, Peter Joy
To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to develop and execute a campaign idea that would increase talkability around the campaign which looks to promote energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic location in downtown Vancouver and during the course of four days, residents and commuters observed two actors living inside. The condos were connected to digital counters which allowed people to watch the energy consumption differences between the two lifestyles. The condos were part of an integrated media execution and provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month.