Advertising Agency: Publicis Communications, Kuala Lumpur, Malaysia
Executive Creative Director: Andy Soong
Creative Director: Lisa Ng
Art Directors: Chong Khong Lum, Hong Xiao Yeen, Andy Soong
Copywriters: Teh Le Vin, Lisa Ng, Ooi Toe Lee
Photographer: Lo
As the world’s first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, www.globalwarmingsolutions.co.in, thus educating people on minimizing climate change in a less theoretical manner. They glued an arial view of a city to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday. www.globalwarmingsolutions.co.in received 300% more hits in the subsequent days of the activity. They also observed increased registrations pledging support for the cause. The idea received widespread media coverage and word of mouth publicity.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Rajiv Rao
Art Director: Shirin Johari
Copywriter: Shirin Johari
President Ogilvy Action, India: Nabendu Bhattacharyya
Client Servicing Director: Hanoz Patel
Group Account Manager- Signscapes: Vikram Dutta
Account Executive: Shilov Mani
Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.
Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia
Executive Creative Director: Daniel Comar
Creative Directors: Brian Capel/Kamal Gangaram
Art Director: Jarrod Reginald
Copywriter: Jarrod Reginald
Photographer: Jessie
This lenticular poster from DDB New Zealand demonstrates that no matter how late it gets, you can always grab a bite at McDonald’s.
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Head of Art: Mike Davison
Senior Art Director: Pete Thompson
Creatives: Damian Galvin, Carlos Savage
Photographer: Spid
Retoucher: Gordon Moir
Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Delle Krause
Creative Directors: Thomas Hofbeck/Lars Huvart
Copywriter: Lars Huvart
Art Director: Kerstin Eberbach
Graphic Design: Kerstin Eberbach
Production: Fabian Schrader
Art Buying: Martina Diederichs/Caroline Walczok
Advertising Agency: Ogilvy & Mather, Makati City, Philippines
Executive Creative Director: Gavin Simpson
Art Director: Mike Sicam
Copywriters: Gavin Simpson, Jude Lizares
Print Producer: Nathaniel Figueroa - Redworks Manila
In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through, and stuck in the man’s forehead.
Advertising Agency: JWT, Toronto, Canada
Creative Director: Martin Shewchuck
Creative Group Head / Copywriter: Colin Winn
Art Director: Craig Markou
Photographer: Patrick Nichols
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Directors: Jens-Petter Waernes/Erik Dagnell
Photographer: Torsten Roman
Graphic Artist: Annika Stierl
Account Managers: Katrin Seegers, Sven Weiche, Ghazaleh Nazari
Agency Producer: Soeren Gessat
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