Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina General Creative Director: Gaston Bigio Creative Directors: Javier Mentasti, Maximiliano Maddalena Copywriter: Nicolas Vara Art Director: Ignacio Flotta General Planning Director: Julieta Rey Production Director: Valeria Pinto Agency Producer: Alejandro Travaglini Production House: Rebolución Director: Nicolás Núbile Executive Producer: Jorge Larrain Post Production: Luis Staffolani Music Design: CCCI – Camilo Iessi Voice over: Tomás Mackey
Subscribers of two major Brazilian publications received their magazines wrapped to look like cigarettes. The headline reads: “Can’t stop thinking about cigarettes?” When they took the paper ring off they found out about NiQuitin Pastilhas. A practical way of avoiding cravings.
Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Attendance: Fernanda Tedde, Francisco Coutinho, Stella Arthur
Planning: Renata D’Avila, Sakamoto Gisele, Felipe Azambuja
Media: Ritton Luiz Eduardo Shinohara, Suellen Kiss
Art Buyer: Ana Karina Melo, Alessandra Sarilho, Giuliano Springhetti
Illustrator: Daniel Caballero
Approval: Gilberto Ugalde, Luiz Renato Couto, Deborah Kawa
Description: A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly. In order to ensure a completely safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.
Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director/Art Director: Rohit Devgun
Creative Director/Copywriter: Amit Nandwani
Photographer: Chandra Shekhar
Production Company: Uncommon Sense Communications
Music+Sound Production: Aakash Gupta
Editor: Satish Kataria
Associate Producer: Qutub Sheikh
Dop: Ali Zaved Rizvi
Account Director: V. Bhaskar Preenja
Agency Producer: Jeet Kalra
Producer: Ashutosh Joshi
Advertising Agency: Saatchi & Saatchi, International
International Creative Director: Jason Romeyko
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750MPH
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil Creative Directors: Adilson Xavier, Ricardo John Head of Art: Benjamin Yung Jr Art Directors: Rodrigo L Rodrigues, Adriano Alarcon Copywriter: Ricardo Martin Illustrator: Rodrigo L Rodrigues Photographer: Leandro Texeira Published: February 2011
Advertising Agency: Grey, Budapest, Hungary Creative Director: Gabor Spielmann Art Director: Fernando Freitas Copywriters: Horváth Kálmán, Gabor Spielmann
Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, we looked no further than orange-haired people. We created a group called ‘HeartGingers’, which we used to gather and recruit ginger-haired people for a ginger flash mob at the Synergy Music Festival. The event was a huge success, gaining great exposure for Stimorol on the web and radio. The gingers handed out all the gum. Roughly 6000 people were exposed to our Ginger army at Synergy. It generated R590 000 worth of PR on radio. And we showed everyone that gingers are people too.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Emma Butlin
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Copywriter: Craig Ross
Account Director: Awie Erasmus
Account Executive: Alexis Leih
Account Director (PR): Lee Nelson
Strategic Planner: Jayne Holness
Social Media Director: Chris Rawlinson
Director Events and Activations: Derek Davis
Project Manager: Catherine Brewis
Client Group Head: Ian Jeffrey
Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Art Director: Julio Atehortua, Jaime Duque, Santiago Rivillas Daniel Baloco
Copywriter: Julio Atehortua, Jaime Duque, Santiago Rivillas Daniel Baloco
Typographer: Consuelo Chasseing.
Agency Producer: In House
Editor: Mompozt
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer, Cassio Moron, Marco Monteiro e Pedro Guerra
Art Director: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra, Wolfgang F. Covi
Executive Creative Producer: Sid Fernandes
Director Account: Clineu Junior
Published: May 2011
Advertising Agency: Leo Burnett Iberia, Lisbon, Portugal
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Erick Rosa and Renato Lopes
Copywriter: Erick Rosa and Steve Colmar
Art Director: Pedro Hefs and Thiago Cruz
Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald’s restaurant.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Gustav Holm
Copywriter: Martin Lindestaf, Daniel Vaccino, Magnus Jakobsson
Art Director: Fredrik Simonsson, Lisa Karlsson
Digital Project Manager: Merwan Maaruf
Designer: PM Jonsson
We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.
Advertising Agency: Leo Burnett, Bogota, Colombia Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento Art Directors: Wilson Gonzalez, Fernando Hernandez Copywriters: Lukas Calderon, German Espitia Illustrators: Wilson Gonzalez, Fernando Hernandez Industrial Designers: Paola Torrenegra, Fabian Pulido
Advertising Agency: doug & serge, Toronto, Canada Chief Creative Officer: Doug Robinson Creative Director: Ian Schwey Art Director: Mike Jones Copywriter: Cam Hudson Music composition: Erik Solarski Published: May 2011
Junior, Brisbane revised Griffith University’s A4 Criminology and Criminal Justice brochure. The purpose was to make the brochure more relevant to school leavers. The solution was a very different sort of brochure.
Advertising Agency: Junior, Brisbane, Australia Creative Director: Jonathan Drapes Art Director: Alan Crowne Copywriter: Charles Schaefer Published: May, 2011
To promote Griffith University’s award winning international reputation where it counts, suitcases designed by Junior, Brisbane were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective”. The result was free advertising in international airports all around the world.
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Producer: Todd Adams
Account Manager: Bart Guy
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