Advertising Agency: Inventa, Vancouver, Canada
Group Client Director: Alexa Freudigmann
Creative Account Manager: Trina Mousseau
Account Coordinator: Christine Tarves
Art Director: Kyla Dorey
Published: August 2010
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Design Director: John Kieselhorst
Associate Creative Directors: Napper Tandy, David Cuccinello
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Production Company: MOREmedia
Photographer: Kate Montgomery
Director: Josh Forbes
Production Designer: Bradd Wesley Fillmann
Media Consultant: GranDesign
Advertising Agency: MEX, Kiev, Ukraine
Creative Director: Yegor Kharkoff
Art Director: Yegor Kharkoff
URL: http://www.alephtweets.com.br
LODUCCA.MPM launched AlephTweets to promote The Aleph, the newest release of the internationally bestselling author Paulo Coelho. The website “rewrites” the book in real-time, word by word, with tweets from all over the world. Via his twitter account Coelho wrote: “Loducca using software to combine tweets+words of The Aleph”.
Advertising Agency: Loducca, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Creative: Raphael Franzini
Art Director: William Hebling
Web Developer: Rafael Fragoso
For two days, drivers who passed a smoking billboard in Sioux Falls, honked and cranked their necks to get a better look at the board everyone was talking about. The billboard, promoting the website WhyImAlive.com, for Avera Health was meant to draw attention for the importance of having an emergency medical plan for your family. It showed a woman sitting on a gurney in front of a terrible car crash, with one of the cars actually smoking behind her, that at least for two days, the smoke billowed off the photo into the sky, thanks to a hidden smoke machine behind the board.
It worked, driving thousands of people to go online in the first week of the campaign. It also drew an unintended consequence. It got the attention of the fire department, who, after two days of smoke, decided to shut it down.
Advertising Agency: BVK, USA
Creative Director: Gary Mueller
Copywriter: Ross Lowinske
Art Director: Ryan Smith
Interactive: Charlie Marsh
Photography: Jeff Salzer
Producer: Allison Lockwood
“See a movie as you read a book! With Dolce Interactiv you can pause the movies.”
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Radu Olteanu
Art Director: Balint Hajagos
Copywriter: Laur Raboj
Published: June, 2010
Advertising Agency: Motor, São Paulo, Brazil
Creative Directors: Rodrigo Cabello, Sandro Nascimento
Art Director: Rodrigo Cabello
Copywriter: Sandro Nascimento
“Would you sit in this bus?”
Advertising Agency: Point Of View, Tehran, Iran
Creative Director: Aboozar Babareza
Art Director:Arezoo Maddah
Illustrator: Hamid Mashayekhi
Photographer: Alireza Tanoomand
Published: June 2010
Advertising Agency: Lowe Roche Advertising, Toronto, Canada
Creative Director: Geoffrey Roche
Art Director: Glen D’Souza
Copywriter: Mike Takasaki
Photographer: Tyler Williams
Account Executive: Vidas Kubilius
Additional credits: Andrew Carty, Terri Vegso, Somer Turnbull
Published: September 2010
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus, Rishini Jayasinghe
Copywriter: Mudith Uswatta,
Account Planner: Ronald Peiris
Additional credits: Anoushka Wijesurendra, Randima Jayasinghe, Yeshan Samarakoon, Preethi Roberts, M.A. Kumar, B. Alwis, Saman Soysa, Ruwan Hadinnapola, Anthony Sinaiya
Published: April 2010
“Winter weather makes poverty even harder.”
Advertising Agency: PublicisMojo, Auckland, New Zealand
Creatives: Guy Denniston, Lachlan McPherson, Stephen McKenzie
Photographer: Charles Howells
Retoucher: The Lounge
Account manager: Sally Willis
This summer, Dulux invited mural painter MWM ( http://mwmgraphics.com ) to create a series of live painting performances on walls in Marseille, Lyon and Paris, under people’s eyes. Directors Le Groupuscule captured the evolution of each mural, gathering over 700,000 pictures, that were edited to an unreleased track by Monsieur Monsieur: “Walls Are Dancing”, to create this video. This collaboration of 3 artistic disciplines to make walls dance is part of the Let’s Colour Project. (http://www.letscolourproject.com).
Advertising Agency: BETC Euro RSCG, Paris, France
Mural Painter: MWM
Réalisateurs: Le Groupuscule
Musique: Monsieur Monsieur
Production: RITA Films
Production Exécutive: COSA
Production des événements: Upian
Music Supervision: BETC Music
Label: Green United Music
Though the idea of using protection during sex is generally apprehended, people tend to think unprotected oral sex is ok, and rarely use condoms when it comes to going down on someone. The challenge was to generate an awareness emphasizing the fact that STIs are also transmitted during oral sex. Especially syphilis!
Advertising Agency: Luvi Ogilvy, Reunion Island
Creative Director: De Oliveira Pedro
Art Director: Fanny
Copywriter: Philippe Amsalem
Photographer: Laurent Diat
Published: July 2010
Advertising Agency: Leo Burnett, Manila, Philippines
Executive Creative Directors: Richard Irvine, Raoul Panes
Creative Director: Alvin Tecson
Art Director: Mela Advincula
Copywriters: Candice Madamba, Cey Enriquez
Agency Producers: Benjie Puno, Marissa Abayari
Account managers: Raymond Arrastia, Sue Ann Nolido, Gela Peña, Nati Go
Advertising Agency: Leo Burnett, Manila, Philippines
Executive Creative Directors: Richard Irvine, Raoul Panes
Creative Director: Alvin Tecson
Art Director: Mela Advincula
Copywriters: Candice Madamba, Cey Enriquez
Agency Producers: Benjie Puno, Marissa Abayari
Account managers: Raymond Arrastia, Sue Ann Nolido, Gela Peña, Nati Go
The brief: We had to promote the Tesa fly screen.
The solution: The safety nets of construction site scaffoldings in the city centre are turned into a giant fly screen, simply by adding several flys, wasps and mosquitos – measuring over two meters each.
TESA INSECT STOP FLY SCREEN.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Director: Holger Oehrlich, Philipp Barth
Art Director: Mario Loncar, Mark Räke, Matthias Grotter
Copywriter: Philip Wienberg
Photographer: Johannes Kühn
Account Supervisors: Susanne Vanselow, Franziska Hook, Gunda Meschede
Agency Producer: Anja Geib
Published: July, 2010
“Save a life. Put out your cigarette.”
Advertising Agency: Shoot The Shit, Brazil
Advertising Agency: DRAFTFCB, Bucharest, Romania
Creative Director: Dragos Radulescu
Copywriter: Dan Bondrea
Art Director: Wanda Hutira
To help invitees understand what it’s like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn’t know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage.
Advertising Agency: Saatchi & Saatchi, Wellington, New Zealand
Creative Directors: Scott Henderson, Tony Haigh
Art Director: Phoebe Smith
Copywriter: Samantha Jukes
Account Services: Claire Dooney, Dawn Marrs
Published: July 2010
Advertising Agency: Saatchi & Saatchi, Budapest, Hungary
Creative Directors: Attila Lonkay, László Nagy
Art Director: Eric Rainsberry
Copywriter: Andrea Toth
Published: July 2010
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Billy McQueen, Chris Schofield
Head of Art: Nick Smith
Art Director: Billy Mcqueen
Copywriter: Chris Schofield
Agency Producer: Eric Thompson
Photographer: Geoff Muir
Account manager: Katie Loverich
Advertising Agency: Leo Burnett Manila, Makati City, Philippines
Creative Directors: Raoul Panes, Alvin Tecson
Art Director: Mela Advincula
Copywriter: Alvin Tecson
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