To highlight airline company Norwegians low fare flights to London, we brought left-hand traffic to Sweden by turning the back of Stockholm buses into the front of Londons classic double deckers.
Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Copywriter: Petter Nylind
Art Director: Karl Andersson
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
Published: September 2010
Christina Noble Children’s Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.
Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing, Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong
Advertising Agency: Mudra West , Mumbai, India
Executive Creative Director: K.B.Vinod
Creative Director: Deepak Singh
Art Director: Mustafa Shaikh
Illustrator: Mustafa Shaikh, Zahid Shaikh
Photographer: Nirav Mehta
Published: April 2010
Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.
In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.
As we knew these facts, we used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. We sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.
Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative coaching: Yaniv Mlinarski
Published: August 2010
To promote Bega Barbcubes as the no-fuss game snack, this campaign appeared in the sports pages each week depicting and defiling a different team mascot in the lead up to the Australia Football League grand final.
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Marin & Julian Schreiber
Art Director: Ben Keenan
Copywriter: Ben Keenan
Photographer: Adrian Lander
The latest campaign by the Singapore Customs, as part of a bid to stamp out illegal cigarettes, features the use of traditional and new media strategies, on top of a wide range of viral communications tactics and mobile community engagement roadshow. The ‘Don’t Get Burnt’ campaign aims to drive home the social consequences, as well as the severe penalties associated with buying, selling and/or possessing illegal cigarettes. The campaign, which was launched first in print on Tuesday, started its run in August. Pre-campaign blitz covers several ground activations and viral marketing tactics to raise public awareness and create discussion in different media platforms on the burn mark. The truck with the burnt mark even sparked discussion on online citizen site STOMP and in the newspapers. To reinforce the logo identification, anti-illegal cigarettes ‘ambassadors’ hit the streets wearing the burn mark T-shirts on Sept 20. Slips containing public advisory hotline were also distributed to smokers and members of the public at several locations, urging them to call and learn about the consequences of dealing with illegal cigarettes.
Advertising Agency: OG8 Asia, Singapore
Creative Director: Hill Tan
Art Director: Marq Wong
Copywriter: Rafiq Lehmann
Ground Activation: A Group of People
Published: September 2010
Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov’s cosmetic surgery can have.
Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Rosa Haider/Tolga Buyukdoganay
Art Director: Elisabeth Laggner
Copywriter: Karina Wanek
Graphic Designer: Elisabeth Laggner
Account Manager: Mariusz Jan Demner
AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message.
Advertising Agency: Duval Guillaume Antwerp / Modem, Belgium
Account director: Dimitri Mundorff
Account Manager: Julie Van Hoecke, Floris Adriaenssens
CD: Geoffrey Hantson, Lansen Walraet
AD: Kristoff De Prins
Copy: Philippe Blondé
Agency producer: Marc Van Buggenhout
Prod Comp: TRS
Producer: Mitchel Elsen
Line Producer: Sach Baylin-Stern
DOP: Van Royko
3D modeling: Jean-François Gauthier, Lorien Routhier
3D animation: Gregory Bone, Jonathan Pepin-Gangné
Painting: Augustin Togas