Pedigree: Train your puppy

November 14, 2008 at 3:55 pm · Filed under Ambient & Outdoor

Pedigreee ad allows passers-by to play with and teach a ‘virtual puppy’. At these panels, the public are able to interact with the puppy and teach it new tricks such as throwing a PEDIGREE DENTABONE and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including puppy training and advice

Advertising Agency: Whybin\TBWA\TEQUILA, Australia
Assoc Creative Director: Kara Grey
Art Director: Glenn Christensen
Copywriter: Dan O’Connell
Flash Designer: Bruce Collier
Designer: Alex Ristivcki
Media: JCDecaux

Comments (1) del.icio.us Digg StumbleUpon Technorati

Unicef: Wall, Bus Stop, Staircase

November 13, 2008 at 1:47 pm · Filed under Ambient & Outdoor

Advertising Agency: Ogilvy & Mather, Shanghai, China
Chief Creative Officer: Kevin Lee
Creative Directors: Kevin Lee, Ng Fan
Art Directors: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong/Robin Wu
Copywriters: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok
Artists: Haohui Zhou, Bin Liu
Designers: Spring Zhu, Chaowen Wu, Jinghua Pan
Print Producer: Ling Gu

Comments (7) del.icio.us Digg StumbleUpon Technorati

The National Gallery: The Grand Tour Campaign

November 13, 2008 at 12:03 am · Filed under Ambient & Outdoor

Advertising Agency: The Partners, London, United Kingdom
Chief Creative Officer: Jim Prior
Executive Creative Director: Greg Quinton
Creative Director: Robert Ball
Associate Creative Directors: Kevin Lan/Paul Currah/Jay Lock
Copywriter: Jim Davis
Art Director: Greg Quinton
Photographers: Matt Stuart/Brad Haynes
Project Managers: Donna Hemley/Andrew Webster
Website: Digit London
The National Gallery: Danielle Chidlow

Comments del.icio.us Digg StumbleUpon Technorati

Acid Survivors Trust International: Scarred

November 12, 2008 at 1:01 pm · Filed under Ambient & Outdoor

Don’t let acid attack claim another victim. Acid attacks are a common form of violence that occurs in many South East Asian and African countries. This scary act leaves thousands of women scarred for life every year. We can’t heal their wounds, but we can definitely put a stop to acid violence. To find out how, visit www.asti.org.uk

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director: Sally Tambourgi
Copywriters: Sally Tambourgi, Nrushingha Chowdhury

Comments (1) del.icio.us Digg StumbleUpon Technorati

Camden Irish Music Festival: Accordion

November 10, 2008 at 3:20 pm · Filed under Ambient & Outdoor

Advertising Agency: RKCR/Y&R, London, United Kingdom
Executive Creative Director: Mark Roalfe
Art Director: Jerry Hollens
Copywriter: Mike Boles
Typographer: Lee Aldridge
Photographer: Eugenio Franchi (Accordion)

Comments (2) del.icio.us Digg StumbleUpon Technorati

MTV Switch: Global warming

November 6, 2008 at 2:20 pm · Filed under Ambient & Outdoor

Switch is MTV Networks International’s Global Climate Change Campaign. They are always looking for ways to get people involved in the global warming issue and drive them to the the MTV Switch website, without necessarily using expensive media. To make people aware of the rising sea level because of global warming, they confronted them in an amusing way with a serious message using a floating board in the Amsterdam canals. This board seemed to be held by a submerged man with just his hands sticking out of the water. In reality it was two arms mounted on a small remote control submarine. The copy said: Global Warming. What’s all the fuss about? Find out for yourself www.mtvswitch.org. Because of the massive positive feedback. MTV is not only looking to extend the promotion to other Dutch cities, but also to air it on TV.

Advertising Agency: OgilvyAction, Amsterdam, The Netherlands

Comments (4) del.icio.us Digg StumbleUpon Technorati

Playboy Magazine: Hot

November 6, 2008 at 11:21 am · Filed under Ambient & Outdoor

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Pepê
Copywriter: Laura Esteves
Photographer: Thiago Souza
Digital Retouch: Eduardo Oliveira

Comments (4) del.icio.us Digg StumbleUpon Technorati

Tramontina: Eggs

November 5, 2008 at 8:43 am · Filed under Ambient & Outdoor

The idea was make an advertising magazine that stands out in a new way the benefits of tramontina’s fry pan. They want to give to the traditional advertising magazine an add value that makes the brand interactive with the consummer and gives it a suprise.

“Nothing sticks on it.”

Advertising Agency: Reskala y Asociados, México City, Mexico
Creative Director: Joan Cordoves
Art Directors: Eduardo Prieto, Enrique Guzmán
Copywriters: Joan Cordoves, Enrique Guzmán

Comments (8) del.icio.us Digg StumbleUpon Technorati