Slovak School Archery School: Apples
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Published: May 2011
Archive for Ambient/Outdoor/Direct
Municipalidad de Miraflores: Launched Whale
We created a “whale” on the beach to make everyone aware of rubbish pollution.
Advertising Agency: Cafeína, Peru
Creative Director: Mauricio Meza
Art Director: Pablo Alfaro, Cristhian Ávila, José De La Barra
Copywriter: Pablo Alfaro, Cristhian Ávila, José De La Barra
Producer: Lucas Albites
Senior Copywriter: Bruno Yaker
Account Director: Ana María Castillo
Photographer: JPM Fotografía
Camper: Have a Camper Day
URL: http://www.camper.com/#/en/haveacamperday/
Advertising Agency: Herraiz Soto & Co, Spain
100 000 Books Chain of bookstores: Books-Fresheners
Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading. One of the places where all people still read is toilet. When there’s no book there, people read anything that is at hand and mostly air fresheners. We created fresheners with fragments of world best-sellers printed on them. Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores. Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksey Nikiforov, Evgeny Primachenko, Aleksandr Parkhomenko
Designer: Dmitry Maslakov
Published: March 2011
Y&R Touch: The Imaginarium Of Extraordinary Ideas
Y&R Touch is a specialist shopper-marketing agency that brings Brands to life, capturing the hearts and minds of consumers. By creating a CI that actually pops up in the in-store environment we allow marketers to physically en gage with the core company proposition and to be drawn into a world of choices. We believe a customer’s journey should be a constant interaction with a series of touch points, designed to bring Brands to life and stand out from the ordinary. The pop up folder engages the shopper marketer’s imagination, taking them into a unique world where their brand is brought to life, thereby capturing the consumers imagination.
Advertising Agency: Y&R, South Africa
Executive Creative Directors: Liam Wielopolski
Creative Director: Brian Ferns
Art Directors / Designers: Tessa Gallon, Bianca Couto
Designers: Nthabiseng Lethoko, Amy Prinsloo, Rudy Leisegang
Copywriter: Hayley Redman
Illustrator: Sindiso Nyoni, Bradley Stapleton
Industrial Designer: Nicholas Collins
Published: February 2011
AJARP (Association of Young Angolans for Reintegration and Progress): Prison
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“Drugs are a prison. Get free.”
Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: António Páscoa, Cláudio Rafael
Art Directors: João Martins, João Martins
Copywriters: Lúcio Abrunhosa, Lúcio Abrunhosa
Published: May 2011
Honda Civic: Driving is fun again
Advertising Agency: Dare, Vancouver, Canada
Creative Director: Bryan Collins, Rob Sweetman
Art Director: Eric Arnold
Copywriter: Jarrod Banadyga
Published: May 2011
Bar Aurora e Boteco Ferraz: Drunk Valet
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha
Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro
Account: Valeria Barone, Camila Porto
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Renata Dumont
Director of Photography: Russo Loyola
Editors: Andrea Machado, Lucas Aires
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Cast: Celso Melez
Audio: Jamute Audio
Soundtrack Production: James Pedrozo, Cesar Mattos, Eliezer Borges, Sanjai Cardoso
Soundtrack Creative: James Pedrozo, Cesar Mattos
Budweiser: Poolball
Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.
Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán
Ariston Washing Machine: Inside The Machine Project
To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, we designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011
Lidl Supermarkets: First Class for All
“First Class for All” is an idea developed to show that quality and low prices can live together. To prove that, a first class meal was served to every single passenger on an airplane for the first time in a commercial flight. No matter the seat class. There wasn’t a single passenger, first class or not, that didn’t feel delighted with his meal.
Advertising Agency: Leo Burnett Iberia, Portugal
Chief Creative Officer: Chacho Puebla
Creative Director_ Erick Rosa, Renato Lopes
Art Director: Pedro Hefs, Luciana Cani
Copywriter: Erick Rosa
Producer: Cristina Almeida
Production Company: Miss Dolores
Editor: Hugo Lage
MuMu Milk: MuMu Milk Parade
Advertising Agency: DCS, Porto Alegre, Brazil
Executive Creative Director: Roberto Callage
Creative Director: Rafael Bohrer, Grace Meurer
Copywriter: Eduardo Boldrini
Art Director: Mauricio Oliveira
Producer: Willian Amaral
Planner: Pedro Talhari, Romulo Franzão
Account Director: Adriane Kampf
Designer: Davi de los Santos
Account manager: Priscila Barbosa
Oil Spill Awareness: No Tankers
Posters made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect everyone.
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer / Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Managers: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear “Foreground”
Schirm & Co. Umbrella Shop: Rainvertising
The last real umbrella store in the rainy city of Hamburg needed some help to generate footfall. Of course: without a big budget. A clever guerilla stunt uses an invisible stencil that becomes visible only when it rains — thus enhancing the messaging.
Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011
91 FM: AMP Poster
Plug ‘n’ Play 91 rock radio is so rocker that we created the first amplifier poster ever. This poster is made with 16 mini speakers for you to play as much as you want.
Advertising Agency: JWT, Sao Paulo, Brazil
Creative Directors: Mario D’Andrea, Fabio Miraglia, Roberto Fernandez
Art Directors: Fábio Santoro, Diego Lauton
Copywriter: Guilherme Nesti
Photographer: Régis Fernandez
Electronic Producer: João Marques
Published: March 2011
The Grid: Chalk Stunt
Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Irene Pau
Copywriter: Adam Bailey
Videographer: Philippe Nyirimihigo
Illustrator: Students of Sheridan’s Illustration Program
Editor: Marianna Khoury
Account Services: Leora Katz, Chantelle Brinkley
Client Supervisor: Laas Turnbull
Published: May 2011
McDonald’s: Brace For Flavor
Advertising Agency: Adams Outdoor Advertising, USA
Art Director: Todd Turner
Copywriters: Todd Turner, Laura Sanders, Chad Hutchison
Explosion Consultant: Chad Hutchison
Published: May 2011
Nike: Republica Popular do Corinthians
Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Head of art: João Linneu
Copywriters: Eduardo Lima, Mariana Borga, Pedro Prado
Art Directors: Fabio Brigido, João Linneu, Rodrigo Castellari
Illustrators: André Maciel, Mauro Ferreira, Flavia Gonzalez, Ricardo Alonso
Photographers: Caio Guatelli, Bruno Rondinelli
Typographers: Jomar Farias, Leandro Ferreira, Robson de Vitto, Cibele Fontoura
Art Buyer: Edna Bombini
Agency Producer: Igor Ferreira
Programmers: Paulo Pacheco, Jefferson Russo
Accounts: André Gustavo, Saulo Sanchez, Camila Hamaoui, Frederico Steinhoff, Mayra Pellegrini
Planners: Fernand Alphen, Bertrand Cocallemen, Utymo Oliveira
Media: Lica Bueno, Fernanda De Lamare, Sandro Cachiello, Bruno Flocke, Diego Viudes
Producer company: Delicatessen Filmes
Directors: Airton Carmignani, Ricardo Jones
Editor: Danilo Abraham
Visual Effects Editor: Bruno Garcia
Cinematographer: André Faccioli
Motion: Fernando Lanças, Estevão Puggina
Sound: Satélite
Producer / Composer: Kito Siqueira
Location: Happin Hood
Advertiser’s Supervisors: Tiago Pinto, Marcio Zorzella, Guilherme Glezer
Royal Copenhagen: Handpainted Outdoor
Advertising Agency: Uncle Grey, Denmark
Creative Directors: Michael Paterson, Jesper Hansen
Art Director: Jon Goldtsche
Account director: Jesper Kortegaard
Junior Art directors: Christian Kurt Rahn, Kenneth Graupner
Griffith University: Griffith Criminology and Criminal Justice Brochure
The agency was tasked with updating Griffith University’s A4 Criminology and Criminal Justice brochure. The purpose was to make the brochure more relevant to school leavers. The solution was a very different sort of brochure.
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Published: May, 2011
Committee of Organ Donation in Lebanon: Gift someone a new life
“When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.”
Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Account Director: Hala Saif
Published: January 2011
Neutrogena: Never been easier to prevent the expression lines
Neutrogena released an interactive booklet in which people can share their own experience in how to eliminate expression lines. Created by DDB Brasil, the ad has actual lines, as if they were wrinkles on women faces. To eliminate them, the reader must pull the product’s package. The action refers to the use of night time facial moisturizer Neutrogena Ultra-light, which prevents and softens the appearance of expression lines.
Advertising Agency: DDB, Sao Paulo, Brasil
Creative Directors: Sergio Valente, Marco Versolato, André Pedroso, Mariana Sá
Art Director: Samyr Souen
Copywriter:Rodrigo Mendonça
Account Supervisor: Cristiane Pereira Heal, Fernanda Marin, Carolina Franco do Amaral, Giordana Scarpellini
Art Buyer: Clariana Costa and Carmen Castillo
Photographer (model): Maurício Nahas
Photographer (Pack): Marcel Valvassori
Image Treatment : 24\7
Graphic production: Clariana Costa and Anelito Nóbrega
Typographer: P+E galeria digital
Animation: Felipe Rolli
Advertiser’s Supervisor: Fernanda Rol
