Archive for Ambient/Outdoor/Direct
March 4, 2010 at 01:41 · Filed under Ambient/Outdoor/Direct
During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald’s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald’s take-out bags and dropped off at the Russia House for members of the Russian delegation.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman
March 1, 2010 at 23:04 · Filed under Ambient/Outdoor/Direct
To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
“Extremely long brush. extremely long lashes. LashBlast Length mascara.”
To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
Advertising Agency: Saatchi & Saatchi, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Published: February 2010
March 1, 2010 at 23:01 · Filed under Ambient/Outdoor/Direct
“Tuatara can focus their eyes independently, so they can see here and here at the same time. Get closer with Zoom tours.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Senior Art Director: Nic Hall
Creatives: Freddie Coltart, Harry Singh
March 1, 2010 at 14:25 · Filed under Ambient/Outdoor/Direct
“Run before it’s over.”
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Denilson Pucci, Renato Cavalher
Art Director: Pericles Mores Kwiatkowski
Copywriter: Diego Pianaro
Photographer: Antônio Wolff
March 1, 2010 at 14:24 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Directors: Yigit Unan, Geert de Rocker
Copywriters: Robin Stam, Tom Berth
Published: January 2010
February 24, 2010 at 10:01 · Filed under Ambient/Outdoor/Direct
“There’s a little thrill with every one.”
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Account Manager: Billy Grantley
Published: December 2009
February 23, 2010 at 15:42 · Filed under Ambient/Outdoor/Direct
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: Matthias May
Copywriter: Steve Ogilvie
Agency Producer: Tania Jeram
February 23, 2010 at 10:12 · Filed under Ambient/Outdoor/Direct
“Help an athlete to go to the Paralympics. Make a donation.”
Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.
Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria
February 23, 2010 at 07:30 · Filed under Ambient/Outdoor/Direct
“The more you care for your clothes, the more you need a Miele. Miele Active Care. 14 unique special programs that take care of your favourite clothes.”
Challenge: Today, all washing machines make your laundry clean, but not all make it look good and last longer. Miele treat every kind of textile according to it’s unique properties – which results in clothing care instead of a simple wash. Our task was to rise awareness of Miele’s exclusive special washing programs, while at the same time confirming Miele’s position as a premium brand for washing and drying machines.
Solution: Ads that interact with the editorial material in fashion magazines – thereby taking ownership of “caring” for the latest fashion. Our ads were placed in the middle of fashion reports. Than ks to a hole in the ads you could se parts of the clothes in surrounding fashion pictures, looking like they were placed in one of Miele’s washing machines.
Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Jäger
Copywriter: Magnus Andersson
Planner: Leon Phang
Photographer: Pekka Ståhlnacke
Published: September 2009
February 22, 2010 at 14:04 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Director: Sarah Longworth
Copywriter: Mick Stalker
Agency Producer: Gabrielle Buckle
Designer: Kevin Hyde
Account manager: Virginia Frankovich
Accounts: Louise Kuegler, Celeste Pulman
February 22, 2010 at 09:50 · Filed under Ambient/Outdoor/Direct
Many accidents happened on train crossing gate in Indonesia. Cars, motorcycles, even people often cross the railways when the alarm is on and the gate is moving down. It is very dangerous! Instead of putting unusual notice board poster (that people never notice), they installed a giant cleaver shaped poster on the gate to remind people about the dangerous. The copy says, “Don’t be reckless, Stay safe.” People clearly receive a relevant message in an unexpected way and it grabs many attentions. The giant cleaver made drivers stop when the alarm is on as the gate moving down. It has been a breakthrough that Indonesian Railways ever did.
“Don’t be reckless. Stay Safe.”
Advertising Agency: EURO RSCG Adwork, Indonesia
Executive Creative Director: Ndang Sutisna
Art Director: Aditya Agung Prakasa
Copywriter: Aldy Dewandhana
Published: December 2009, at Kalibata Train Station, Jakarta
February 22, 2010 at 07:54 · Filed under Ambient/Outdoor/Direct
“Pull out our children from domestic Violence. Push the phone number.right now!”
Advertising Agency: Promofactory, Seoul Korea
Executive Directors: Kim Young Jea
Creative Director: Cho Kwan Hee
Account Executives: Ahn Jung Min, Choi Ji Won
Art Director: Cho, Kwan Hee
Copywriter: Cho Kwan Hee, Jung Keun Oh
Account Staff: Kim Seon Eung
Photographer: Cho Kwan Hee
Published: January 2010
February 20, 2010 at 14:27 · Filed under Ambient/Outdoor/Direct
“Insert your hand to get the feeling.”
Advertising Agency: Saatchi&Saatchi/Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Art Director: Rod Henriques
3D Illustrator: Lars Zimmermann
Account: Linda-Aileen Schlodder
Photographer: Georg Dörr, Martin Joppich (Lumen)
Published: December 2009
February 19, 2010 at 02:38 · Filed under Ambient/Outdoor/Direct
Brief: Create attention and interest for the famous Swedish travel agency TICKET as a provider of Last Minute Travel.
Solution: We went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding. The headline, Last Last Minute Travel, concluded the message.
Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius, Erik Wingfors
Photographer: Sven Prim
Published: February 2010
February 17, 2010 at 15:12 · Filed under Ambient/Outdoor/Direct
Hygiene Color Bleach removes stains fast. From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh
February 17, 2010 at 13:28 · Filed under Ambient/Outdoor/Direct
Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Julien Attard, David Derouet
Released: December 2009
February 16, 2010 at 13:20 · Filed under Ambient/Outdoor/Direct
As part of the Australian Red Cross’ mandate to promote and educate the Australian public about the laws of war, better known as International Humanitarian Law, an integrated campaign ‘Even Wars Have Laws’ from The Fuel Agency has been launched across Australia.Together with an online component (redcross.org.au/evenwarshavelaws) where Australians can have their say, cities around Australia have been adorned with an ‘in your face’ ambient campaign, bringing the reality of these laws closer to home by encouraging people to learn more about International Humanitarian Law.
Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Copywriter: Simon Robins, Toby Blackler
Senior Art Director: Ed Bechervaise
Account manager: Mary Atley
February 16, 2010 at 13:14 · Filed under Ambient/Outdoor/Direct
To highlight the fact that we can help blind people see what’s happening, DDB Hong Kong created a special bus stop installation featuring posters of some of the biggest stories over the last decade. However, the iconic visuals were formed entirely from Braille.
Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon, Paul Chan
Copywriter: Paul Chan
Art Director: O’ Poon
Agency Producers: Ng Ka Lok, Gary Wong
Photographer: Gary Man
February 16, 2010 at 11:18 · Filed under Ambient/Outdoor/Direct
Israels leading door manufacturer Rav-Bariach came out with a campaign to launch their new line of designers doors. By identifying the front door of a house as the very face of the home, the aim was to create a status symbol out of the common front door. The medium selected for this campaign was the front door, the very place where the consumer comes into contact with the product on a daily basis. In the late hours of the night, tens of thousands of hangers were distributed and hung on the doors of households across Israel. Through the use of humour and a targeted touch point, they managed to reach their consumer at the very place where there message really hit home. The campaign transformed the new line of designer doors into an overnight success. Awareness and fondness of the product, as well as the number of calls and orders via the call centre, all rose significantly.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Idan Gilboa, Uri Dagan
Copywriters: Yoad Mick
Studio: Limor Tzell
Account director: Idit Zuckerman
Account supervisor: Nir Federbush
Account executives: Shani Shaul, Yael Sulzbacher
Published: January 2010
February 15, 2010 at 15:34 · Filed under Ambient/Outdoor/Direct
Germans love their cars – even if they don’t treat them right. The global rim producer “Keskin Tuning” wants to represent his products in an impressive and realistic way to show what cars really want in a very humorous manner: stylish rims from Keskin. The paper rims where provided with discount coupons. Promotion’s kick-off was the grand opening of Loop5 shopping centre. As a Keskin store is right next to the shopping centre, customers could cash in the discount immediately. Furthermore the flyers are deployed at tuning fairs in 2010. During the campaign period Keskin stores in the promotion areas recognized a significant increase in new customers.
Advertising Agency: Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Rod Henriques, Elena Sautner, Manuela Schwarz
Photographers: Georg Dörr, Martin Joppich
Account: Marc Brücher
Published: October/November 2009
February 15, 2010 at 15:32 · Filed under Ambient/Outdoor/Direct
To strengthen their reputation within their customers, international rim producer “Keskin Tuning” targeted their most important trade partners to bring attention to their product highlights in 2010. Therefore, they created a calendar for all Keskin-dealers, wich was integrated in an original car tyre. Month to month the calendar sheets show a stylish new Keskin rim. In doing so changing the calendar sheet became changing the rims.
“Keskin rims all the year round.”
Advertising Agency: Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Rod Henriques, Elena Sautner, Manuela Schwarz
Photographers: Georg Dörr, Martin Joppich
Account: Marc Brücher
Published: October/November 2009
February 15, 2010 at 10:04 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Armando Macchi, Ricardo Gómez
Copywriter: Ricardo Gómez, Armando Macchi
Art Director: Armando Macchi, Koop González
Agency Producer: Calle/RNL
