Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was aired in rush hours in Mexico City.
Announcer: If you are stuck in traffic, look at your stereo’s screen.
Stereo’s display: This advert promotes reading. That’s why you are reading it. Gandhi Bookstores
Announcer: Gandhi Bookstores. Keep reading.
Advertising Agency: Ogilvy Mexico, Mexico City, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Copywritter: Luis Elizalde/Raúl Rivera/Marcela Estrada/Rodrigo Flores
Agency Producer: Juan Pablo Osio
Production Company: Circo Film
Post Production: Circo Films
Audio/Music: DNA
Published: April, 2011
Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to “Eat the road” was conceptualised and placed in a motoring magazine.
Eat the Road. Seriously, eat it. Ingredients: Glutinous rice flour, water, salt, propylene glycol FD&C colour, glycerine.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Illustrator: Morgan
Published: April 2011
Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Charbel Nasser
Art Director: Jonathan Horner,Feras Shoujah
Copywriter: Faraz Khan
Photographer: Ahmed Al Mashhadi
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Luckin
Art Directors: Marianne van Onselen, Robyn Bergmann
Stylist: Marianne van Onselen
Copywriter: Chad Wright
Illustrator: Dov Fedler
Producers: Maree Hoffmeyer, Shirley Wagner
Account director: Shomaya Noor
Business Director: Caree Ferrari
As a creative form to promote one of the greatest products from Oficina do Açaí, a very unique action was made for it. Now people can find special straws put into real and juicy fruits. Where? In the most traditional fruit bowls in Porto Alegre, always nearby Oficina do Açaí. On the straw you can easily read the concept “The most natural juice in the town”. People are definitely not expecting for this. So, let yourself be surprised at any moment.
Advertising Agency: Mi Casa Su Casa, Porto Alegre, Brazil
Art Director / Copywriter: Gabriel Martinez
Published: March 2011
To promote its 3rd edition, Orange RockCorps has inspired the good atmosphere among its volunteers to perform a musical performance in the heart of Paris!
Advertising Agency: Marcel, Paris, France
Creative Director: Loïck Clermont
Art Director: Thibault Choquel
Copywriter: Filipe Vilas-Boas
Published: May 2011
D&R wanted to launch a new promotion campaign but younger audience was losing interest in promotions. We decided to create a themed promotion. Our first target was horror fans. Their common behavior was their enthusiasm in laughing at the face of horror. So we decided to make fun of horror. We invited everyone to smile with horror. The Phantom of D&R was far more popular in the virtual world than the spiritual world. He has been invited to movie signings, received love letters and been asked for advice. So we surprised his fans wıth his presence in The Kanyon Store during the Shopping Festival. 50% discount in Horror Days have become an unforgettable journey. Also an unparalleled 559% increase in sales (quantity) and 291% increase in revenue. Happy Horror Days made us and our client smile.
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Özgür Cayan
Published: April 2011
On behalf of S&W Sports, Brand Content created this unique outdoor advertising piece. The pieces were distributed throughout New England by street teams, targeting ski areas, shopping malls and neighborhoods after snowstorms.
Advertising Agency: Brand Content Advertising, Boston MA, USA
Creative Directors: Darryl Jelley, Tom Kelly
Advertising Agency: Milk, Gothenburg, Sweden
Creative Director: Torkel Norling
Art Director: Martin Ohlsson
Copywriter: Niklas Moberg
Illustrator: Martin Ohlsson
Photographer: Mats Bengtsson
Additional credits: Anna Reynold, Marcus Aggfelt, Axel Tagg, Mikael Selin
Profi Ernst ambient stunt “Blurred House” – in Germany the debates about StreetView were and still are fierce. Many people had their houses blurred – in a fight for privacy and against invasion by a global giant. Profi Ernst, a local DIY store, used this topic cleverly for a stunt. A real house was blurred – by fixing a giant true size blurred image of the facade on the facade. The cheeky message: Don’t be ashamed of your house – come to Profi Ernst. The case video gives more details.
Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Director: Mario Altendorf
Copywriters: David Fowle, Carsten Bug
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager / Producer: Andreas Schill
Account Manager: Adrian Finzelberg
Published: March 2011
Advertising Agency: Yehoshua\TBWA, Tel Aviv, Israel
Executive Creative Director: Edo Kariv
Creative Director: Amit Stoler
Art Director: Udi Ovadia
Copywriter: Nava Ben Moshe
Illustrator: Assaf Masud
Account Manager: Erez Barkats
TRAGIC ENDING IN IRAN. The Iranian woman Sakineh Ashtiani was executed and hanged.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening. Visit www.amnesty.org.ar, learn your rights and demand dignity.
PRISONER IN CHINA, LIU XIAOBO, RECEIVED A DECORATION THE PAST OCTOBER 8TH. The Nobel Peace winner of 2010 was freed.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening. Visit www.amnesty.org.ar, learn your rights and demand dignity.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Martin Mercado
Art Director: Gustavo Sucri
Copywriters: Federico Aubone, Francisco Ferro
Published: March 20011
We’re celebrating our 125 birthday in style. We’ve got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we’re even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years.
The Coca-Cola Company’s 125th Anniversary montage includes images, which have been used by permission. More information is available at http://CokeURL.com/125attribution
Within an hour and a half of President Obama’s announcement, Barnes, Catmur & Friends, Auckland had conceived, written, sold and dispatched this topical press ad for client Hell Pizza which ran in the morning’s edition of the New Zealand Herald.
Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Director: Paul Catmur, Daniel Barnes
Art Director: Crispo Schuberth
Copywriter: Paul Catmur
Media Buyer: Monica Wales
Account Director: Sally Willis
In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price – now we wanted to do something that conveyed the feeling from these places.
The solution was display the sunny destinations – in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.
Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren
