Mini: Rocket
Advertising Agency: King James, Johannesburg, South Africa
Executive Creative Director: Alistair King
Creative Director: Adam Livesey, Matthew Brink
Art Director: Adam Livesey
Photographer: Des Ellis
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TechnoratiSulAmerica Health Insurance: Torn money
“SulAmerica prevents you from doing the same with the resources of your company.”
Advertising Agency: MPM Advertising
Creative Directors: Aaron Sutton, Jorge Iervolino
Creative Team: Jose Arnaldo Suaid, Augusto Coelho, Luter Son and Daniel Bronfen
Production: Anelito Nobrega
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo and Suellen Kiss
Attendance: Marcelo Passos, Waleska Bueno, Isabela Bevilacqua and Mariana Mozzaquatro
Approval: Zeca Vieira
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MINI Clubman: False mirror
To launch the “Worlds Biggest MINI” - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traf?c street posters.
Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Hayley Marks
Editor: Will Pickering
Photographer: Fraser Clements
* * ½
Osram: Energy Saver
This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
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Stihl chainsaws: Bridge cut
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice-O’Leary
Copywriter: Verity Butt
Photographer: Rory Carter
Retoucher: Gordon Moir
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MINI: Braking parachute
In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.
“The fastest MINI ever. – Even with the brakes on.”
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
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