Archive for Ambient/Outdoor/Direct
June 17, 2009 at 10:13 · Filed under Ambient/Outdoor/Direct
AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public’s contributions. This Y&R Portugal poster that is made of “your turn” tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.
Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Corbis news
Released: October 2008
June 17, 2009 at 10:12 · Filed under Ambient/Outdoor/Direct
“No need to go to war zones to bring back pictures! During the latest conflicts in Iraq, Ossetia and the Gaza Strip, images were censored and distributed at the discretion of the military, while some war zones were even completely prohibited to reporters. See more than what the military wants you to see. Support Reporters Without Borders.”
Advertising Agency: Saatchi&Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Director: Vincent Berard
Copywriters: Eric Auvinet, Vincent Berard, Amy Hollier
Illustrator: Paul Chan
Released: 2009
June 17, 2009 at 00:14 · Filed under Ambient/Outdoor/Direct
“Kicking it – The Homeless World Cup. Screening at the Human Rights Film Festival.”
Advertising Agency: Y&R, Wellington, New Zealand
Creative Director: Chrissie Lahood
Art Director: Anton Hart
Art Director: Duncan Munro
Copywriter: Claire Stapleton
Released: April 2009
June 16, 2009 at 13:59 · Filed under Ambient/Outdoor/Direct
The bief was to develop an integrated campaign to grow awareness around the Wonderbra brand. The idea is very simple: if a woman wears a Wonderbra and a blouse it could happen that a button pops out and hit someone. From this concept, they realized a viral ad that they split in two (teaser and full version), a special promocard, a mini website (www.wonderbrabutton.it) based on UGS and a fan page on facebook. All these operations work in synergy to spread the concept on all the media involved.
Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Lannucci
Copywriter: Fabio Pedroni
Web designer: Luca Fasoli
Photographer: Riccardo Bagnoli
Director: Laura Chiossone
Production Company: Mercurio
Released: April 2009
June 13, 2009 at 17:29 · Filed under Ambient/Outdoor/Direct
“Polo Match. An endless list of equipment.”
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
June 13, 2009 at 15:21 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Butter, Germany
Creative Directors: Michael Preuß, Matthias Eickmeyer
Copywriter: Dennis Tjoeng
Art Director: Vanessa Janse
Account Executives: Rolf Schrickel, Anna Dankert, Melanie Gerling
June 13, 2009 at 11:20 · Filed under Ambient/Outdoor/Direct
“A curious case no more.”
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Published: March 2009
June 12, 2009 at 09:03 · Filed under Ambient/Outdoor/Direct
This installation of mechanical bulls was set up in Dallas, Texas over a 3 day period as a commentary on the state of the economy. Thousands of people saw (and in many cases) rode the bulls. The event capetured the attention of the Dallas media via several newspapers and newscasts.
Advertising Agency: BBDO, New York, USA
Chief Compliance Officers: David Lubars, Bill Bruce
Copywriter: Kara Goodrich
Art Director: James Clunie
June 11, 2009 at 15:51 · Filed under Ambient/Outdoor/Direct
Advertising Agency: BBDO, New York, USA
Chief Compliance Officers: David Lubars, Bill Bruce
Copywriter: Kara Goodrich
Art Director: James Clunie
June 10, 2009 at 12:18 · Filed under Ambient/Outdoor/Direct
100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? They devised a warning sign for their client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators byond this point. However, it was printed “backwards” so that the warning was actually for the sharks. An overwhelming response from international and local visitors to date with international rollout planned.
“Predators beyond this point.”
Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom
Released: March 2009
June 10, 2009 at 12:10 · Filed under Ambient/Outdoor/Direct
Get consumers to walk into Wordsworth Bookstores and not their biggest competitor located in the same shopping mall. Using augmented reality technology, they illustrated how Wordsworth books bring stores to life. After entering a partnership with the iMac store, opposite their client’s store in the mall, they handed out flyers to consumers, wich were “torn out pages” from Wordsworth books, that when held up to the Macs’ webcams became animated. 3-Dimensional depictions of the words. Consumers loved how the page came to life, Wordsworth Books reported increased traffic in their stores for the duration of the promotion.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom
Illustrator: Marlin van Noie
Programmer: Justin Stobbs
Animator: Marlin van Noie
Digital Creative Directors: Alan Cronje , Allan Kent
Released: March 2009
June 10, 2009 at 03:27 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi, Tim Kitell, Alexander Nowak
Copywriter: Rushir Sachdev
June 9, 2009 at 09:29 · Filed under Ambient/Outdoor/Direct
Sexy Clube, one of Brazil’s top adult entertainment websites, wanted customers to renew their annual subscription. They developed a rearview mirror that fits the computer monitors and delivered it to their customers at home. This solved a major issue in their lives: to get gaught when watching adult content. Sexy Clube’s contact center received hundreds of emails with compliments and thankful messages. Besides that, many blogs mentioned this as an innovative way of reaching adult content consumers. The number of resubscribers raised 23% compared to the same month of the year before.
Advertising Agency: DM9DDB, Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriters: David Bessler, Fabio Perazzo
Art Directors: Eduardo Godoy, Marcus Malta
June 8, 2009 at 22:18 · Filed under Ambient/Outdoor/Direct
To promote the service of a cab company, in bars and clubs. The message they wanted to communicate was have fun but keep in mind the dangers of drunk driving. Making sure that their communication has no impact on liquor sales of the barclub was another challenge. The solution was the “magic mirror” wich hung in rest rooms. It like any ordinary mirror but transformed its image when a person went closer to it. The picture of a person who has met with an accident would appear with the message “take a cab” and the contact number of the cab company.
Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus, Rishini Jayasinghe
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola
Released: November 2008
June 8, 2009 at 09:17 · Filed under Ambient/Outdoor/Direct
The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.
Advertising Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Account Services: Tricia Bradshaw
Print Producer: Sheila Santa Barbara
Studio Artist: Richard Parkes, Justin Renvoize
Printer: Dyna Graphics Ltd.
June 5, 2009 at 12:52 · Filed under Ambient/Outdoor/Direct
“High blood cholesterol will do the same to your arteries. Watch what you eat.”
Advertising Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Fabiano Bomfim
Copywriter: Sandro Porto
Photographer: Claus Stellfeld
Producer: Sonia Saldanha
Released: March 2009
June 5, 2009 at 10:33 · Filed under Ambient/Outdoor/Direct
Campaign against violence and child sexual abuse. Stay on our side. Report it.
Advertising Agency: Propague Comunicação, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Luiz Dias
Copywriter: Rogério Alves
Photographer: Philippe Arruda
June 3, 2009 at 07:13 · Filed under Ambient/Outdoor/Direct
The goal was to develop a truck design that picks up the idea of the current campaign “Help in a package”. The simulated three-dimensional graphic suggests that there is still room for your help. The truck drive 100.000 km (62.000 Miles) a year, most of it on highways. So the view of the simulated 3-D graphic is perfect for the situation. The truck is on the road since january 2009. Since then it had great exposure in national and local press.
“There’s still room for your help. Help in a package. medeor.de”
Advertising Agency: AUFBRUCH, Duesseldorf, Germany
Art Director: Alexander Gerlings
Copywriter: Frank Hermsen
Retouching: Aleksander Panicz
Photographer: Jörg Schanze
Released: January 2009
June 1, 2009 at 09:51 · Filed under Ambient/Outdoor/Direct
“Being overweight makes it harder. Get in shape.”
Advertising Agency: PragmaDDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Aldo Silva, Carlos Fernandez
Photographers: Ricardo Montoya, Alex Freundt
June 1, 2009 at 07:48 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Scholz&Friends, Berlin, Germany
Creative Director: Oliver Handlos
Art Director: Michael Hess
Copywriter: Felix Fenz
Photographers: Piet Truhlar, Michael Hess
Released: December 2008
June 1, 2009 at 01:57 · Filed under Ambient/Outdoor/Direct
At a set time, twice a day, the hands of these clocks mechanisms come together and align to form a sentence, delivering the following message’ Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care.
Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Account Management: Raphaël de Andréis, Xavier Royaux, Philippe Brandt, Elodie Andurand
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod
May 27, 2009 at 07:42 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Creatives: Vince Lagana, Steven Jackson, Luke Chess
Photographer: Marc the Phodographer
