A table, a switch, a chandelier, a bookshelf and even a door. These elements of everyday´s life served as the backdrop of the new campaign of Graphic Designer´s course of ABRA – Academia Brasileira de Artes(Brazilian Academy of Art), signed by DDB Brasil. The action used everyday´s objects to show that inspiration is everywhere.
ABRA was founded in 87 by the artist Laerte Galesso, in Sao Paulo, and today is one of the most recognized schools of Art and Design in Brazil.
Advertising Agency: DDB, Brasil
Product: Graphic Design course
Creative Director: Sergio Valente, Marco Versolato, Guilherme Jahara, Marcelo Reis
Art Director: Renata El Dib
Copywriter: Marcelo Jun Sato
Attendance: Tania Pena Goes
Producer: Edson Harada
Approval: Celia Gusman
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux
Published: April 2011
“The rubbish that is thrown into the ocean eventually returns. To everybody. Help us to protect the world’s seas and oceans. www.surfrider.org”
Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Directors: João Paulo Medeiros e Thiago Manhães
Copywriter: Felipe Machado
Film Production: TCO Filmes
Executive Production: JP Braga
Director: JP Braga
DP: Nando Azevedo, Fernando Fernandez
Edit: JP Braga
Color Grading: Nando Azevedo
Soundtrack: Daniel Medeiros, Leo Cruz, Marcelo Frota
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Eduardo Marques
Copywriters: Hugo Veiga, Eduardo Marques
Art Directors: Bruno Ribeiro, Diego Machado, Pedro Izique
Producer: Antonio Carlos
Illustrator: Diego Machado
Account General Director: Daniela Paris
Account Directors: Alessandro Viçoso, Roberta Meschiatti
Account Manager: Daiane Bernardes
Planner Daniela Bombonato
Producer: Antonio Carlos
Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Rory O’Sullivan
Copywriter: Jordan Cohen
Illustrator: Rory O’Sullivan
Director of Photography: Chris Nielsen
Music: Chris Serravalle
Producers: Laura Rioux, Annelies McConnachie-Howarth
Account Managers: Chelsea Stoelting, Louise Ritchie
Published: April 2011
Advertising Agency: INGO, Stockholm, Sweden
Art Director: Marcus Enström
Copywriter: Josefine Adner
Illustrator: Richard Landérus
Additional credits: Douglas Sandor, Ulrika Grevin
Published: May 2011
Advertising Agency: MarketData Direct & Digital, Brazil
Creative Director: Cristhian Stange
Copywriter: Fábio Biscaia
Art Director: Cintya Reese
Advertised brand: Mais Pilates Studio
Planner: David Whittaker
Account Manager: Rita Amaral
Graphic Producer: Rodrigo Dias
Published: January 2011
To communicate the LG Steam Direct Drive Washing Machine’s ‘wrinkle-free washing’ promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.
The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag / Husen Baba
Associate Creative Director: Ash Chagla
Art Director: Husen Baba
Copywriter: Ash Chagla
Account Director: Uday Desai
Account Manager: George Ninan
Planner: Nadine Ghossoub
Advertising Agency: Marcel, Paris, France
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Executive Creative Director: Veronique Sels, Anne De Maupeou, Sebastien Vacherot
Account Manager: Hanna Levy
Account Supervisor: Benoit Candelle
Head of Research & Development: Laurent Berthelot
Case Director: Maxime Tibay
Production Company/Film: Sequencis
Producer/Film: Laurent Sequaris
Directrice de prod/Film: Laure Stichelbaut
Director/Film: Guillaume Couret
Production Company/Installation: Milk/Première Heure
Producer: Guillaume Sartre, Tobias Muthesius, Vincent Amiel
To promote Griffith University’s award winning international reputation where it counts, suitcases were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective.” The result was free advertising in international airports all around the world.
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Production: Todd Adams
Published: March 2011
Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Director: Jaques Lewkowicz, Manir Fadel, Luciano Lincoln
Copywriter: David Bessler, Marcos Almirante
Art Director: Bruno Cardoso
Producer: Marcos Pedra
Production Company: VOR3
“This press ad demonstrates how with Amnesty International you can help free innocent and imprison the giulty.”
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Photographer: Mat Baker
Retoucher: Kevin Hyde
Retoucher: Carl Baker
Account Director: Ruth Blair
We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.
Advertising Agency: Leo Burnett, Bogota, Colombia
Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
Art Directors: Wilson Gonzalez, Fernando Hernandez
Copywriters: Lukas Calderon, German Espitia
Illustrators: Wilson Gonzalez, Fernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido
Advertising Agency: TBWA\Hunt Lascaris Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Adam Weber, Justin Wright
Art Directors: Adam Weber, Justin Wright
Copywriter: Mike Vines
Agency Producers: Craig Walker, Sienne Economou
Post production: Robert McKenzie
Illustrator: Jullian Doll
CHALLENGE
Vantage is a stain remover that competes directly with the category leader in Brazil. Given this scenario, attracting customer attention required a departure from the commonplace and the development of an action that would complement the product’s standard campaign.
THE IDEA
Because tomato sauce is the leading culprit of stains in Brazilian households, a ketchup packet was developed in the form of a stain and then distributed in snack bars and restaurants. The goal was to remind people that a new stain might appear at any time.
RESULT
The campaign appealed to people and aroused curiosity. In Sao Paulo 100,000 packets were distributed in just three days, and none were left over. People wanted to take the packets home as small keepsakes.
Advertising Agency: DPZ Propaganda, São Paulo, Brazil
Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza, Rafael Urenha, Marcello Barcelos
Art Director: Cícero Souza
Copywriter: Beth Bylaardt
Illustrator: XX
Photographer: Leandro Vianna
Published: April 2011
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Head of Art: Bob Toma
Head of Copy: Alex Strimbeanu
Producer: Mihai Draghici
Senior Account Director: MIhaela Bourceanu
Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Martin Goldberg, Diego Tuya, Dario Rial
Art Director: Gonzalo Fernandez
Copywriter: Juan Ignacio Galardi
Retoucher: Hugo Horita
Photographer: El negro Pizzorno
Published: April 2011
Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Directors: Marcos Siqueira, Vitor Damasceno
Copywriter: Cadu Vigilia, Gustavo Giorelli
Photographer: Alexandre Salgado
Published: April 2011
