Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Art Director: Keith Nicolas
Copywriter: Scott Glennon
Launch of the new positioning of Super Attack “Don’t throw it away. Papair it”. The client has requested the agency to identify a communication instrument able to tell about the brand in an original and enthralling manner, particularly for the sales force. The agency came up with the idea of a Limited Edition of business cards to be distributed during sales force Conventions. The idea consists of inserting into small plastic envelopes the cut up business cards of the managers of the Henkel Group Glues Division. Getting the business cards in this way, the dealers have to change to concretely try out in first person the new Super Attak idea that suggest repairing and reusing even what you would have thrown away in the past.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Aureliano Fontana, Cristina Marcellini
Copywriters: Valerio Le Moli, Bruno Vohwinkel
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Suewon Chang, Hyoyeon Kim
Copywriters: Eugene Park, Keunho Kim
Chief Creative Officer: Wain Choi
Released: November 2008
The main objective of this project is to make cancer patients, who has her breast removed, smile again through the donation and 10,999 voluntary made Imitation breasts. A main idea is attaching real breast implants to breast area of woman pictures that will make that area looks eminent and make people pay attention to the picture. They will put a few words “Take her bra off” then if there is anyone touch, a picture of woman with out breast will appear immediately with the message that asking help for 10,999 waiting patients. Audients who see this new media may just feel funny and excite at first but will feel pity and pay more attention to the patients then.
Advertising Agency: High, Bangkok, Thailand
Creative Director / Art Director: Danuthas Thamaraksa
Copywriters: Nanthawat Mankhong, Danuthas Thamaraksa Photographer: Hong Tae
Released: August 2008
Publicis Brazil 2009 T-Shirt. The invitation for Publicis’ year-end party was a t-shirt all employees had to wear. Each t-shirt had the logo and the phrase: “I have been infected”, in reference to the agency’s positioning: “contagious ideas”. At the entrance of the party was a large panel was for guests to confirm their presence. In doing so, the t-shirts were exposed to a beam of black light that “charged” hidden drawings, which became visible in the dark, distinguishing the male and female versions. It topped people’s expectations and became the starting point to what became a great event.
Advertising Agency: Publicis, Brazil
Creative Director: Alessandro Cassulino, Hugo Rodrigues
Art Director: Antonio Correa
Illustratior: Marcelo Dalbosco
Published/Released: December 2008
“Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.”
Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Group Head: Lukasz Brzozowski
Art Directors: Krisztian Vollmuth, Carlos Santamaria
Copywriters: Gabor Ferenczy, Peter Zsembery
Client Service: Reka Toth
To promote a shock documentary series on day-to-day life in one of America’s worst prisons. More than 30.000 place settings depicting a picture of a disgusting prison meal tray were distributed at lunchtime in Paris eateries and brasseries (restaurants). This ambient promotional campaign for the show generated far more attention than the press and poster campaign that was launched concurrently. The outcome? The chain achieved its highest viewing figures since its foundation in 2001. Many articles were written mentioning the operation in the French daily press and in French magazines.
Advertising Agency: H, Paris, France
Creative Director: Fabrice Delacourt, Olivier Desmettre
Art Director: Philippe Boucheron
Photographer: Emmanuel Pierrot
Published: October 2008
Design a business card for an environmental consultant. Business cards are usually made of paper. But using paper, even recycled, is not good for the environment. To avoid this issue, the solution was to not print any card at all, but to create a rubber stamp and then “recycle” anything that is at hand (carton paper, cigarette packs, napkins, and other wastes) into business cards. The new “business card” communicates clearly what this proffesional offers: clever new ways of recycling, saving money and protecting the environment. More than a card it’s a piece of communication.
Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
In today’s world, people have a fast paced lifestyle, caring too little about their nutrition. Work schedules force us to eat out, mostly junk food, causing digestive disorders due to the meals that are harder for our bodies to process, and making us feel heavier and filled with gas. Gas-X has found a fun way to approach this issue with an activation among thousands of consumers in commercial areas of the city Quito. The activation consists in sending a french fries sack (not regular size) made of ballons to remind people the feeling of gas this kind of meal creates, acompanied to a blister of gas-X for their future relief.
Advertising Agency: Rivas Herrera / Y&R,Quito, Ecuador
Creative Team: Marco Salvador, Carlos Mera, Nicolas Lugo, George Bohorquez, David Acosta
Photographer: Marco Andino
Released: April 2009
For Tibits, a large vegetarian restaurant chain in Switserland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switserland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.
To highlight Lamisil as the most effective cure for athlete’s food, yet wit a limited media budget. In cooperation with InterSport, they placed a series of infected shoes in quarantine cages, complete with hidden speakers playing “infection” sounds, in the sport section of their retail shops. The action successfully targeted people as they pursued their sports hobbies – those activities where the change of catching athlete’s food is highest. The action only began in April and is still running. However all samples and flyers were taken within the first few days and in-store response has been fantastic.
Advertising Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Magazine insert that invites the reader to discover an image that shows who uses and who doesn’t use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn’t use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
Account Director: André Silveira
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Art Director: Alexandre Magre
Media: Fabricio Andrade, Fabiana Manfred
Photographer: Sergio Prado
Planning: Philippe Bertrand
Advertisers supervisors: Heloísa Helena de Oliveira, João Gonçalves
Producer: Nereu Marinho Da Costa
Account supervisors: Ana Paula, Grassmann Andery, Polika Teixeira
Media establishments received a variety of information on Pantene’s latest products and most recent events in a branded envelope. The string that seals the envelope appears to be coming from the woman’s hair on the flap. To seal or unseal it means putting pressure on the string effectively dramatizing strong hair.
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Creative Director: Supat Wattanakuljarus
Associate Creative Director: Kanny Chan
Art Director: Lee Wee Ping
Copywriter: Angelica Tijam
Retoucher: Lee Kah Men, Studio Rom
Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. “Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against human trafficking.