Manpower, a “360 solution provider” in human resources management, has sometimes been victim of objections and vandalic actions. The creative idea is to communicate how Manpower is able to turn problems into actual job opportunities. The ambient media activity conceived to convey this concept is based on two simple materials: a transparent sticker that simulates a crack in the window, and a sign saying “Glassworker wanted”. This two materials will be stuck on the windows of all Manpower branch offices.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Bruno Miotto
Copywriter: Francesca Andriani
Photographer: Marco Vacca
To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in Black light. And now a bloody crime scene becomes visible on the floor and walls: “See what others don’t see. 13TH STREET. The Action and Suspense Channel”.
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Bernd Krämer
Art Director: Felix Schulz
Copywriter: Henning Korb
Illustrator: Moritz Schmidt
Photographers: Maximilian Lips, Jan Singelmann
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
To bring awareness to society on the mayor issue of polar melting due to global warming. To place ice sculptures of polar animals on seven of the main and most visited public parks in Bogota. Over 8.000 people witnesses the activity, with an overwhelming increase of the visitors at the NGO website and at the least 1.500 e-mails of people inquiring about action plans and prevention of global warming.
Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Creative Director: Bertrand Garbassi
Art Director: Brian Choi
Copywriter: Caroline Lee
Photographer: Li-han Lin
On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day. In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Copy above the adhesives: “You can’t ignore child labour – kinderarbeid.nl” (kinderarbeid: child labour).
Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Creative Directors: Darre van Dijk, Piebe Piebenga
Copywriter: Léon van Hooijdonk
Art Director: Cynthia Tiebosch
This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Advertising Agency: Dentsu, Malaysia
Executive Creative Director: SP Lee
Creative Group Head/ Art Director: kc aui
Creative Group Head/ Copywriter: Chan Woei Hern
Photographer: Norman Tang
Translation of headline to English: Every winter, people die on the streets.
The campaign aimed to make people aware of the life-threatening situation faced by people who live on the streets, especially in wintertime. In the winter, they dressed a mannequin as the Grim Reaper and placed it next to a road sign. The mannequin held onto the sign in such a way that the sign ended up looking like a scythe. “Death” wore a sign around his neck, saying: “Every winter, people die on the streets. Help us stop this from happening”. This radical idea really grabbed people’s attention and illustrated the shockingly simple correlation between the streets and death.
Advertising Agency: Philipp and Keuntje, Germany
Creative Director: Holger Lindhardt
Art Directors: Oliver Brkitsch, Jan Gericke
Copywriter: Heiko Notter
Account: Silke Dolle, Franziska Kunter
“For the homeless, every day is a struggle. Donate today and help us feed the homeless.”
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Ant Keogh, Grant Rutherford
Art Director: Russel Fox
Copywriter: Ant White
Photographer: Dave Rosendale
Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Wolf Heumann
Creative Directors: Sascha Hanke, Timm Hanebeck
Copywriter: Clemens Sehi
Art Director: Andy Tran
Graphics: Nadya Innamorato
EnWB is building the first geothermal power station in Baden-Württernberg, making the company a pioneer in this field. This unsual idea aims at making people aware of EnWB commitment. The concept is simple: Silvery grey traffic bollards were combined with stickers on the ground. This gave the impression of a giant, highly realistic, three-dimensional plugs, wich locked as if they were growing out of the ground.
February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.”
Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD
Hubba Bubba is the bubble gum for the biggest and most breathtaking bubbles. Communicate this in an emotional, innovative and – most of all – amusing way. Big balloons that look like Hubba Bubba bubbles were attached to existing advertisements throughout the city. This included several billboards, citylights and advertising columns. All the cool stylish and serious models in the other advertisements suddenly became amusing and likeable “bubble gum bubble blowers” This transformation resulted in thousands of smiling faces and pointing fingers. Thus the fun of the “Hubba Bubba experience” became highly visible.
