“Are you in good hands? Allstate.”
Advertising Agency: Leo Burnett, Chicago, United States
Chief Creative Officer: John Condon
Creative Directors: Jeanie Caggiano, Mylene Pollock
Art Director: Greg Nobles
Copywriter: George Ellis
People buying products at Beate Uhse Sexshops receive the practical incognito-glasses for free as a give-away. So they return to the street whitout being recognized. As the sticker already claims: Beate Uhse. The discrete Sexshop.
Advertising Agency: Scholz & Friends, Berlin, Germany
Advertising Agency: M&C Saatchi, London, United Kingdom
Creative Director: Graham Fink
Art Directors: Curtis Brittles, Will Bate
They use a stand of mobile phone to renovate the newspaper shelf. The idea that they are trying to send in this piece of work is; if you have NOKIA E65, you would be able to read the latest news simply through your phone.
Advertising Agency: Bates Taiwan, Taipei
Executive Creative Director: Richard Yu
Creative Director: Lee Lee
Associate Creative Director: Bruse Lee
Copywriters: Lee Lee/Christine Yu
Art Directors: Richard Yu/Bruse Lee/Jonnal Yen/Jamie Lo
Advertising Agency: Bates Y&R, Copenhagen, Denmark
Chief Creative Officer: Ib Borup
Art Director: Peder Schack
Copywriter: Tobias Aggergaard
Photographer: Pernille Elung
Agency: DDB, Paris, France
Creative Director: Sylvain Thirache, Alexandre Hervé
Art Director: Benjamin Marchal
Copywriters: Céline Landa
Advertiser’s Supervisors: Xavier Mendiola, Laetitia Vitalis
Account Supervisors: Sophie d’Aurelle, Camille Six
Photography: Joe Madsen
Mtv approached us to produce a large promotion for the Mtv Day 2007. As well as providing almost 20 distinct promotional pages for various italian magazines they asked us to “cover†an entire train station, in Milan, with our Possessed by Music concept. Our answer was “Hell yeah!â€.
We rolled up our sleeves and go to work, delivered over 40 different advertising panels to cover every single wall, elevator and column. The most spectacular (and funniest) one was a 6 meter square panel that was placed over the floor at the main entrance of Cadorna Station in Central Milan. This piece of work has been our greatest “possession†to date!
Agency: Mutado, Milan, Italy
Creative Director: Mauro Gatti
Agency: RARE creativethinking, West Perth, Australia
The external surface of the cup is printed with a second layer of heat sensitive ink that is revealed when hot water is poured into the cup.
Advertising Agency: Dentsu, BeiJing, China
Art Director / Copywriter: Danny TangShouBin
Agency: MPM Propaganda, São Paulo, Brazil
Creative Director: Aaron Sutton, Jorge Iervolino
Art Director: Guilherme Somensato
Copywriter: José Arnaldo Suaid
Illustrator: Rodrigo Gelmi
Spreading Photo: Cacalo
Account: Marcelo Passos, Regina Nogueira, Andrea Maria, Isabel Rudge
Media Plan: Daniel Chalfon, Eduardo Lellis, Priscila Carmona, Bruno Ortega
Graphic Production: Anelito Nóbrega, Aroldo Correa
At the 2007 Ford Ironman World Championships in Kailua-Kona, Coffees of Hawaii introduced a new 100% Kona label called “Kona Nightingale” in the expo. They also displayed beans and served up samples, and offered “coffee cards” with a discount for website purchases. Additionally they were serving up iced espresso from a floating Espresso bar / trimaran out on the swim course during the week leading up to the race. Athletes, industry folks and media from around the word got to take a brief pit stop while doing their morning swims and stop by for a quick cup a joe and have a nice chat with other triathletes, industry folks or media. There they all also learned that Coffees of Hawaii can deliver their amazing selections of coffee to consumers in the quantity and frequency they desire. No matter where in the world they live, they can a piece of Hawaii all year by going to www.coffeesofhawaii.com and picking from the great variety there. Plus learning that Coffees of Hawaii is part of One Percent for the Planet makes these outdoorsy folks feel good about the brand.
Agency: Guerrilla Communication, Chattanooga, United States
Peugeot guerrilla campaign in order to promote the launch of a new model: 308. This campaign was divided in three different actions:
1-Truck
As a Teaser to promote the launching of the new Peugeot 308, two vehicle-transport trucks circulated throughout the country, carrying three giant “308†logotypes, matching the size of the car; and the text “It’s arriving!â€. The trucks stopped by the Peugeot dealers, enticing the curiosity of those passing by, and creating a rush of “word-of-mouth†about Peugeot’s new car.
2-Boxes
58 wooden boxes were “parked†in the main Portuguese cities – including the Azores and Madeira Islands. Built to match the 308 size, these boxes were made to entice the curiosity of the people passing by. A hole teased people to peep through it. Inside, a message invited everyone to go to nearest Peugeot dealer, after September 28th.
3-Airport
In order to promote the launching of the new 308, the 4 main Portuguese airports were the stage for three different actions.
3.1- A “Travel Agency Driver†was at the arrivals gateway, showing a signboard saying
“308- Get ready for the arrival of the new Peugeotâ€.
3.2- Advertising board on top of the departures/arrivals information screens, with the words “It has arrived! 308â€.
3.3- Transportation boxes were placed by the luggage belt, with “It has arrived! 308†printed on it.
Agency: Torke Stunt, Lisbon, Portugal
“The world looks different when you suffer from Parkinson’s. www.parkinson.dk”
Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Silas Jansson, Cliff Kagawa Holm
Copywriters: Simon Wooller, Silas Jansson, Cliff Kagawa Holm
To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Joel Arbez
Copywriter: David Delibato
Photographer:Jean Perron
Agency: 10advertising, Antwerp, Belgium
Creative team: Heidi Van Damme, Sebastien Van Reet
This ad utilised the thickness of the newspaper to create the effect of the wave.
Agency: Marketforce Communications, West Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton Bot
Copywriter: Murray Laird
Agency: PC&V Communications, Manila, Philippines
Executive Creative Director: Ariel Comia
Creative Directors: Dingdong Baes, Kat Gomez-Limchoc
Art Director: Dingdong Baes
Copywriter: Kat Gomez-Limchoc
Greenfamily Youth Association of Envionment protection
Agency: Guangdong, Beijing, China
Creative Director: Yang Fan
Art Director: Wang Yong
Copywriter: Huang Xuan, Yang Meng
Agency: McCann Erickson, Brazil
Creative Directors: Adriana Cury, Eric Sulzer, Eduardo Hernandez
Art Director / Copywriter: Renato Rocha
“Thousands are held prisoners for their beliefs in places worse than this. Write until you free them all. Amnesty International”
Agency: TBWA\Warsaw, Poland
Creative Director: Pawel Borowski
Art Directors: Sunil Nair, Malgorzata Koterba
Copywriters: Tomasz Gazda, Sunil Nair
Photographer: Szymon Swietochowski
