“Street kids feed on garbage everyday.”
Advertising Agency: Leo Burnett Limited, Hong Kong
Creative Directors: Connie Lo, Brian Ma, Alfred Wong
Art Directors: Brian Ma, Leo Yeung, Martin Tong
Copywriters: Joey Chung, Alfred Wong
Bag design: Yael Mer & Shay Alkalay, Raw-Edges Design Studio
To communicate Dutch customs regulations to passengers arriving at Schiphol airport and remind incoming travellers to consider the contents of their luggage before choosing between the red or the green lane, they came up with this guerilla campaign. Amongst traveller’s real luggage on the reclaim belts they planted ‘dummy’ suitcases with a crocodiles tail sticking out. With the additional message “Something to declare? Please go to the red channel.” They created a funny and important reminder to all travellers to think about the contents of their luggage and consider what may or may not need declaring.
Advertising Agency: S-W-H Amsterdam, The Netherlands
Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – ‘When 1.3 billion people get behind their athletes Impossible is Nothing.’ The agency in Hong Kong was briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes.
Hong Kong’s greatest medal hopes were tabled tennis dua, Ko Lai Chak and Li Ching, they won silver at the Anthens Olympics. Through the adidas website we invited the public to be photographed playing table tennis shots like their heroes. All the best poses were then bound to make a flip-book and mounted against a stadium background on youth magazine, Milk. The double-sided flip-book perfectrly captured the essence of the brand idea, that athletes are made greater by the people’s support.
Advertising Agency: TBWA\TEQUILA\Hong Kong
Creative Director: Mark Ringer, Joseph Mok, Law Chi Hang
Art Director: Joseph Mok, Ronald Tin, Cheung Pui Kwan, Thomas Wong
Copywriter: Law Chi Hang, Calvin Chow
To demonstrate the impact global warming will have on our cities, they suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and their client’s website, offsetters.ca. Other elements in the stunt included a lifequard blocks up from the water and bus benches with life preservers underneath. Offsetters helps companies and individuals offset their carbon dioxide emissions.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographers: Tony Hird, Carson Ting
Big in Japan is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.
Advertising Agency: Le Bureau, Stockholm, Sweden
To demonstrate the impact global warming will have on our cities, they suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and their client’s website, offsetters.ca. Other elements in the stunt included a lifequard blocks up from the water and bus benches with life preservers underneath. Offsetters helps companies and individuals offset their carbon dioxide emissions.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographers: Tony Hird, Carson Ting
Hogar de Cristo is a foundation that operates in the Guayaquil poor suburban areas, with the mission of helping people in extreme poverty to have a house where to live. A second goal is to relocate these people to rural areas, where they have more opportunity for development. Many of these needy people are homeless, living on the street, sleeping in a piece of cardboard. The purpose of this mailing is to request the cooperation of private companies to donate material or money contributions to this noble cause. The mailing consists of a closed cardboard box with no visible impression on the outside. When opened, you can see the blueprints printed on the inside. It’s accompanied with an explanation that invites active participation against the problem: “For you is a simple cardboard box. For others, a place to live”.
Advertising Agency: Maruri Grey, Ecuador.
Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks). They use double sided page with just one big simple close-up image: mann’s bottom. When you open the magazine, you?ll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.
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