The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.
Advertising Agency: Y&R, Frankfurt, Germany
Adults always come to The Uptown independent theatre but never go to the bar that’s in the same building. These special popcorn cups from the theatre concession remind them of the delicious beer they are missing.
Advertising Agency: Highwood Communications, Calgary, Canada.
There’s nothing more entertaining than seeing someone wipe out over and over and over again.To promote Wipeout (a TV show where people wipe out on obstacle courses to win money) stickers were placed inside laundromat dryers to give people something to look at while they waited for their washing to dry.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Copywriter / Art Director: Daniel Nelson
Creative: Alexander Bartleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich
“Don’t turn the bus into a garbage truck. It’s just as easy to throw your trash in the waste bin.”
People do not treat public buses with respect. They leave they’re garbage on it. We asked people not to turn their buses into garbage trucks.
Advertising Agency: Grey, Amsterdam, The Netherlands
Art Director: Kees Albers
Copywriter: Pol Hoenderboom
Photographer: Maarten de Groot
Every small light is a big opportunity to advertise Trident white. The last one they spotted were the small lights on the Cinema stairs. They branded it with a shinning Trident smile that lit the room in the dark.
Advertising Agency: JWT, Casablanca, Morocco
Creative Director: Nicolas Geahchan
Art Director: Marouane El Hanafi
For the launch of World Class new flagship in Stockholm, caricature artists were put on strategic places making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.
Adertising Agency: Le Bureau, Stockholm, Sweden
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jonas Wittenmark, Tobias Carlson
Through a small investment in paper bags distributed in stores, they turned pedestrians into free outdoor advertisements of “Shumensko” beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.
Advertising agency: Noble Graphics Creative Studio, Bulgaria
Creative Director: Marsel Levi
Art Director: Georgi Kasabov
Photographer/Illustrator: Atanas Kanchev
“Take action. Love your heart.”
Advertising Agency: Lowe, Istanbul, Turkey
Creative Director: Can Apaydin
Art Director: Tuncay Köksal
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