Wonderbra: Pillow
Advertising Agency: No.7, Beijing, China
Creative Director: King Chen
Art Directors: King Chen, Tony
Copywriter: Wendy
Photographer: Chenlei
* * * ½
Archive for Ambient & Outdoor
del.icio.us
Digg
StumbleUpon
TechnoratiSaudi Bowling Competition: Bottles
Advertising Agency: Impact BBDO, Riyadh, Saudi Arabia
Creative Director: Ahmad Beck
Art director: Bobby Saguisi
Copywriter: Ziad Chehab
* *
Sushi Roll: Sushi train
Nice advertising idea for the sushi restaurant Sushi Roll at the point of sale. Stickers of sushi meals were bonded at the handrails of an escalator. Inexpensive realisation with a great effect.
Advertising Agency: JWT, Sydney, Australia
Art Director: Chris Moreira
Production: Escalated Advertising
* * * *
Burn Energy Drink: Luck-Fuck, Books-Boobs, Duck-Dick,
“Are you bad enough?”
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef
* * *
Fly Pizza’s: Smoking paper
“Delivery for sudden hunger attacks”
Challange: To increase awareness of FLY PIZZA’s night delivery service especially among young target.
Solution: Many FLY PIZZA’s customers are young smokers and save money by rolling up cigarettes, so we created a special business card, made of smoking paper branded package, in order to be always within reach of the smokers and hit them during hunger attacks.
Result/Outcome: The initiative was a total hit among FLY PIZZA’s customers: they took home smoking paper packages and delivery phone calls increased sensibly.
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
Strategist: Francesco Ungaro
* * * ½
Christina Nobel: Garbage
“Street kids feed on garbage everyday.”
Advertising Agency: Leo Burnett Limited, Hong Kong
Creative Directors: Connie Lo, Brian Ma, Alfred Wong
Art Directors: Brian Ma, Leo Yeung, Martin Tong
Copywriters: Joey Chung, Alfred Wong
Bag design: Yael Mer & Shay Alkalay, Raw-Edges Design Studio
* * ½
Dutch customs regulations: Something to declare?
To communicate Dutch customs regulations to passengers arriving at Schiphol airport and remind incoming travellers to consider the contents of their luggage before choosing between the red or the green lane, they came up with this guerilla campaign. Amongst traveller’s real luggage on the reclaim belts they planted ‘dummy’ suitcases with a crocodiles tail sticking out. With the additional message “Something to declare? Please go to the red channel.” They created a funny and important reminder to all travellers to think about the contents of their luggage and consider what may or may not need declaring.
Advertising Agency: S-W-H Amsterdam, The Netherlands
* * * * ½
Adidas: ‘Double-sided’ Olympic Flip-book
Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – ‘When 1.3 billion people get behind their athletes Impossible is Nothing.’ The agency in Hong Kong was briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes.
Hong Kong’s greatest medal hopes were tabled tennis dua, Ko Lai Chak and Li Ching, they won silver at the Anthens Olympics. Through the adidas website we invited the public to be photographed playing table tennis shots like their heroes. All the best poses were then bound to make a flip-book and mounted against a stadium background on youth magazine, Milk. The double-sided flip-book perfectrly captured the essence of the brand idea, that athletes are made greater by the people’s support.
Advertising Agency: TBWA\TEQUILA\Hong Kong
Creative Director: Mark Ringer, Joseph Mok, Law Chi Hang
Art Director: Joseph Mok, Ronald Tin, Cheung Pui Kwan, Thomas Wong
Copywriter: Law Chi Hang, Calvin Chow
* * * * ½
