“Every day 2,465 children need you to roll up your sleeves. Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.”
Advertising School: School of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Director: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman
The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics.
Advertising Agency: Youville Communauté Créative, Montréal, Canada
Creative Director: Stephane Boutin
Art Director: Thomas St-Hilaire
Copywriter: Anthony Hachez
Account Services: Josée Labrecque, Audrey Paquette, Sarah Pichette
Production: Pj Modabbernia
Video Production: Davaï
Horia Motoi a Romanian non-profit organization decided to speak not only about the autistic children, but also about their parents. Repetition is the main learning tool used for
helping autistic children to overcome their impaired social interaction and communication. The burden of doing the repetition lay with parents. Consequently, we asked some of the most important media channels to repeat part of their standard message stating, at the end, that the parents of an autistic children repeat thousands of times a single word until the child can understand it. The next day, the social network carried out the message: Facebook, bloggers, news feeds. The following days more and more unconventional spokespersons joined the cause.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Johan Ohlson
Art Director: Bogdan Vintila, Vlad Giogu, Laura Iane
Copywriter: Marius Tianu, Andrei Nica, Loredana Barla
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Graphic Producer: João Lima
Advertising Agency: Ogilvy, Bogota, Colombia
VP Creative: John Raúl Forero
Head of art: Juan Pablo Álvarez
Creative directors: Iván Rivera, Camilo Ruano
Copywriter: Iván Rivera, Iván Mejia
Art director: Camilo Ruano, Juan José Posada, Maria Fernanda Henao, Mario Virgüez
Agency producer: Patricia Mendez, Gala Vence, Angela Murcia
Account Director: Fabio Quiroga
Producer Company: Rhayuela
Post-production Company: Oruga.
Sound design: Real Music
Editor: David Studio
Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriters: Mathieu Belley, Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture
Mac Artist: David Boivin
Account Managers: Catherine Darius, Christine Larouche
Producer: Julie Pichette, 3PG Marketing/Michel Grenier
Sound Engineer: Boogie Studio
Advertising Agency: OgilvyAction, Kuala Lumpur, Malaysia
Regional Executive Creative Director: Daniel Comar
Creative Director: Nuno Lemos
Art Director: Ewan Yap
Copywriter: Kay Chin, Elissa Aziz
Designers: Elle Poon, Javen Tan, Wei Kit Fong
Managing Director: Mahesh Neelakantan
Account Manager: Syed Alwi
Regional Digital Planner: Gareth Ellen
Planner: Guillaume Pagnoux
Art Buyer: Vinod Kurup/Mandy Lee
Production Manager: Kiam Seng Koh
Our goal was to reach best copywriters from top advertising agencies in Warsaw. We created a crossword dedicated to the advertising business, and we published it in the biggest Polish marketing magazine. We sent it to 200 most awarded candidates and we asked them to complete the crossword. The solution was: “Paint all the letters A”. Thus, a simple crossword changed into QR code, and display the direct phone number to our creative director. Result: We hired a new copywriter.
Advertising Agency: JWT Warsaw, Poland
Creative Director: Mariusz Pitura
Senior Art Director: Michal Sek
Copywriter: Radek Dudzic
Account Executive: Mo Zhang
Media Patron: Brief
Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
VP Executive Creative Director: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Rubens Filho
Copywriter: Beto Cocito
Art Director: Diego Machado
Head of Production: Nana Bittencourt, Rossana Noceloni
Project Manager: Paula Santana
Technology Director: Juscelino Vieira
Account Director: Valeria Barone
Account Supervisor: Camila Porto
Aproved by: Ernest Petty, Pedro Costa
Production Company: Bossa Nova Films
Executive Producer: Eduardo Tibiriça
Producer: Mercia Lima
Director: Georgia Guerra-Peixe
Director of Photography: Marcelo Rocha
Editor: Julio Airoldi, Bruno Tsuda
Post-Production: Bossa Nova Films
Audio: S de Samba
Music Production: Chave Marin, Dimi Kireeff.
Music Composer: Chave Marin, Dimi Kireeff
Men have 2 big passions: football/soccer & nightlife. They dont seem to get along sometimes. For that reason, we decided to join them and play a football/soccer match on a dance floor. We produced the first football/soccer match placed on the dance floor. And to make that possible, we created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.
Advertising Agency: Ogilvy Action, Argentina
General Creative Director: Silvio Panizza
Creative Directors: Alejandro Garone, Rodrigo Isaia
Copywriter: Felipe Autran
Art Director: Tiago Salgueiro
General Manager: Marco Chiossone
Managing Director: Karina Aiello
Account Director: Georgina Roccatagliata
Account Executives: Jazmín Salas, Mijal Sus
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Martín Cecchi, Pedro Dufou
Production House: Muu cine
Table Developers: FX Studios
Director: Alejandro Rey
Executive Producer: Guido Rotemberg
General Production: María Rosa Godoy, Juan Maidana
Director of Photography: Federico Cantini
Edition: Lucas Bottaro
Post Production: Jaqueline Eckerdt, Mechi Serrano
Music Designer: Rifle
Responsible for the client: Pablo Beltrán, Marcos Ottone
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gastón Bigio, Maximiliano Maddalena, Javier Mentasti
Creative Director: Martin Garrocho, Gastón Schaefer
Head of Art: Diego Grandi
Art Director: Diego Bertagni
Copywriter: Ignacio Jardón
Account Team: Rodrigo Luque, Georgina Roccatagliata
Head of BTL Production: José Cardelli
BTL Producers: Martín Cecchi , Mike Cremona
Head of Production: Valeria Pinto
Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI
Responsible for the client: Marina Sanchez, Esteban López
The Opvoedingslijn, a Flemish advice hotline for parents with out of control kids, strikes again. After the YouTube hits ‘Little Robin’ and ‘Christmas Choir starts bullying in shopping mall’, some women in the ladies’ room heard surpising sounds. Discover yourself what was really going on that Sunday morning…
Advertising Agency: Duval Guillaume Modem, Brussels, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Media Planner: Kris Hoet, Maarten Van Herck
Account Executive: Tuyen Pham Xuan
Art Director: Koenraad Lefever
Copywriter: Dries De Wilde
Producer: Brigitte Baudine
Crew: Piet Deyaert, Wim Le Compte, Jan-Frederik De Greve
Sound design: Studio Helsinki, Thierry De Vries
Client Contact: Ilse De Block
Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. We had to promote its new season to parents. So we created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”
Advertising Agency: Publicis, São Paulo, Brazil
Creative Director: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriter: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producer: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Fuku
Copywriters: Charles Faria, Daguito Rodrigues
Agency Producers: Silvia Moreli, Thaysa Mamed
Sound Studio: S de Samba
Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio
Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.
Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira / Media Effects
Advertising Agency: Ogilvy & Mather, Argentina
General Creative Directors: Gastón Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Juampi Carrizo, Pato Elfi
Head of Art: Diego Grandi
Copywriter: Nicolás Vara
Art Director: Ignacio “Torque” Flotta
Head of Production: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Rebolución
Director: Nicolás Núbile
Editor: Martín Olemberg
Executive Producer: Patricio Álvarez Casado
Producer: Axel Linari
Post Production: Luis Staffolani
Sound Design: Orange House / CCCI
Location: Tomás Mackey
Advertising Agency: Dio Marketing, Rio de Janeiro, Brazil
Creative Directors: Fábio Maia, Leo Conrado
Art Director: Leo Conrado
Copywriter: Fábio Maia
Photographer: Leo Conrado
Account Director: Diofrildo Trotta
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser’s Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Seyoan Vela
Regional Creative Director: Adham Obeid
Art Director: Adham Obeid
Copywriters: Adham Obeid, Michael Fillon
Group Account Director: Ebru Goksu
Planner: Prahbakar Iyer
Production House: The Talkies
Post Production: Digital District – Paris
Music composition: Mad Planet
Director: David Jellison
We invited people to experience the shock absorbing effect of the EVOC protective backpack.
Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Directors: Michèle Imhof, Manfred Feiger, Michael Heindl, Andreas Peischl
Copywriter: Victor Haffling
Account Supervisor: Jens Goldmann
To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website – the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.
Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Copywriter: Carlos Pabon
Account Directors: Sharon Sarinas, Mark Brounen
Additional credits: Fixers promotion, Wenneker.tv
