Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Producer: Julie Pichette
Account Managers: Sandie Lafleur, Sylvain Morin, Stephane Mailhiot
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Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. Idea: Making smokers “experience” a close encounter with “Death” at the very moment they are preparing to light a cigarette. (At night clubs, coffe shops, karaoke, bars, restaurants) Results:
– During four weekends, this action manage to increase by more than 40% the traffic on their website.
– 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it.
Advertising Agency: Cafeína, Lima, Peru
Creative Director: Mauricio Meza Bustamante
Senior Copywriter: Bruno Yaker
Copywriter: José De La Barra
Art Directors: Pablo Alfaro, Lucho Santillán, Cristhian Ávila
Agency Account Directors: Ana María Castillo, Kathy Molfino
Photography Studio: JPM Fotografía
Photographer: Juan Pablo Meza
Producer: Jorge Ezcurra
Brief: Everyone wants a way to make the car safer. Place alarms, films, etc. But these methods, however to help prevent, not prevent vehicle theft. The best way to minimize damage is to have insurance. Solution: We created a “pamphlet” that simulates a mad dog in the car window, as if taking care of the car. On the back is the following text: “Is there a better way to take care of your car. Insure it. ”
Advertising Agency: Beats, Curitiba, Brazil
Creative Director / Copywriter: Sulivan Cruz
Art Director: Edson Vaz
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin
Creatives: Matias Eusebi, Ammiel Fazzari, Patricio Martinez
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Production company: Landia
Directors: Matias Moltrasio, Andy Fogwill
Producers: Andy Fogwill, Nico Cabuche
Photography Director: Leo Hermo
Postproduction: Metrovision
Sound designer: Elefante Resonante
Music: Animal music, Rifle Music, Supercharango
Rescues in Mendoza: NewSport Producciones
Producer: Jorge Cresitelli
Advertiser’s Supervisors: Ricardo Fernandez, Pablo Firpo, Maria Margarita Ancarola
“People with bad eyesight, wear glasses.”
Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Director: Piyush Pandey
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya
PBN is a non-profit rehabilitation programme that teaches prisoners the skills to become employable when they are released. Over 80% of their trainees never go back to a life of crime. We conducted a simple experiment to see if people’s perceptions match up to reality.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Agency Producer: Iris Vinnicombe, Angela Illing
Production Company: Platypus Productions
Director: Renee van Reenen
Editor: Ric Shields, Craig Glenday
Music & Sound: TheWorkRoom
During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.
Advertising Agency: Young & Rubicam, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Dominik Oberwiler, Martin Stulz
Art Direction: Sarah Paul, Oliver Glutz von Blotzheim
Production Company: Markenfilm Zurich
Account Managers: Susan Baumgartner, Rémy Mueller
The all new Actros by Mercedes-Benz faces its competitors. On a test-drive that has not been seen yet.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
CCO: Armin Jochum
Creative Director: Holger Oehrlich, Philipp Barth, Michael Zoelch
Art Director: Sven Kratzsch, Marisa Brüser
Copywriter: Alex Seifriz, Tom Zeller
Head of Marketing: Sascha Thieme
Volkswagen makes 24 hours last a lifetime.
Advertising Agency: Palm + Havas, Montréal, Canada
VP, Creative Director: Pascal De Decker
Creative Director: Stuart Macmillan
Art Directors: Sebastien Cayer, Etienne Bessette
Copywriters: Stuart Macmillan, Marcus Hildebrandt
Directors: Kim Nguyen, Nicolas Fransolet
Producers: Marie-Claude Francoeur, Genevieve Cayer
Account Service: Claudianne Godin, Jean-Guillaume Bastin, Michele McGann
Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, we wanted them to live on in a meaningful way. So we collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes. The result? Hundreds of highly functional bags made from 100% locally sourced, upcycled materials. But this is just the beginning. Stay tuned for what’s next on facebook.com/chevroletcanada Turning ads into bags is just one more way Chevrolet is Driving Our World Forward, one billboard at a time.
Advertising Agency: MacLaren McCann, Canada
Creative Director: Sean Davison
Group Creative Directors: Frank Lepre, Joe Musicco
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Account Supervisors: Kristina Allinson, Marc Michaels
Designers/ Manufactures: Totem Bags
Public Relations: Jill Thomas Myrick
Advertising Agency: Germinal Cominicacion, Spain
The new Actros is Mercedes-Benz’s most impressive truck until now. We wanted truck drivers to experience this in a unique place where only they could see it.
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriters: Paul Bakker, Jasper Diks
Photographer: Reza Harek
A chance for everyone to interact with the “Cheetah” the inspiration behind the Mahindra XUV500.
Advertising Agency: Hungama Digital Media Entertainment, Mumbai, India
