Hyundai i30: Virtual Test Drive
Advertising Agency: iLogic Agency, South Africa
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Archive for Ambient
College Villa Lobos: Reserved Chairs
Advertising Agency: Engenhonovo Propaganda, Salvador, Brazil
Creative Director: Rodrigo Soares
Art Director: Humberto Farias
Copywriters: Ciro Daniel, Rodrigo Soares
Account Executives: Francis Oliveira, Marta Lobo, Andrea Andrade
Producer: Sandra Ramacciotti
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Miele Vacuum Cleaner: Tunnel
Our task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.
Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Director: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško
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Titanbet.it: Game Never Stop
Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Alessandro Sabini, Giuseppe Mastromatteo
Creative Director: Giordano Curreri, Marco Geranzani
Creative: Pierpaolo Marconcini, Maurizio Rosazza Prin, Davide Mancini
Account: Piercarlo Mazzara
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IBM: Flashing Zebra Crossing
With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing.
Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened.
The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey.
Advertising Agency: Ogilvy & Mather, Amsterdam, Netherlands
Creative Director: Darre van Dijk, Henk Nieuwenhuis
Copywriter: Henk Nieuwenhuis, Joost van Nistelrooij
Art Director: Darre van Dijk, Oscar Flinterman
Agency Producer: Brenda Bentz van den Berg
Strategy Director: Mariette Hamer
Account Manager: Zilla Smith
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International Radio Festival: Streetposters
“Listen to sounds from Down under. Welcome Radio Kiss FM from Melbourne at the International Radio Festival Zurich.”
Advertising Agency: TBWA, Zürich, Switzerland
Creative Director: Frederick Rossmann
Art Director: Aleksandar Papez
Copywriter: Samuel Wicki
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Microsoft Windows 8: Fast And Fun
Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as ‘fast and fun’. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.
Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm
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Sony Walkman: Silent Party
Advertising Agency: OC7, Germany
Creative Director: Alexander Schönburg
Art Director: FungWei Pai
Copywriter: André Huber, Michael Sekera
Film Production: Kaiserschnitt FILM
Film Director: Markus Gasser
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Viagra: Forever Undefeated, Vowed To Be Unbowed, Never Accepting Defeat
Advertising Agency: Charm, Shanghai, China
Creative Directors: Alumi Lv, Yu Zhang
Art Director: Hei Xiao
Copywriters: Yu Zhang, Chen Jiang
Illustrator: Zhichao Wang
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Sony Walkman: Silent Party
Advertising Agency: OC7, Germany
Creative Director: Alexander Schönburg
Art Director: FungWei Pai
Copywriter: André Huber, Michael Sekera
Film Production: Kaiserschnitt FILM
Film Director: Markus Gasser
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Grupo Vhiver: Photobooth
As the World Aids Day (December 1st) approaches, we created a stunt with a special photobooth for Grupo Vhiver, a NGO that supports HIV positives.
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Rafael Gil
Copywriter: Deborah Vasques
Illustrator: Rafael Gil
Video Director and editor: João Paz
Digital Projects Manager: Hely Lopes
Social Media Manager: Thiago Machado
Account Manager: Debora Simões
Account Executive: Carolina Cavallini
Special Thanks: UNA, Sergio Rocha Fernandes, Cristiano Braz, Students
Approval: Valdecir Buzon
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Huawei Mediapad: Fountain Of Wealth Projection
Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.
Advertising Agency: Saatchi & Saatchi, China
Digital Creative Director: Jonathan Ip
Creative Director: Ma Lin
Copywriter: He Ma
BD: Albert Lee
Associate Art Director: Liang Dan
Senior Project Manager: Xie Yi
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Folksam Insurance Company: Parachuting Cats
Folksam is one of the largest insurance companies in Sweden with around 4 million customers. It’s also Sweden’s oldest insurance company, founded in 1905 as a cooperation. In this campaign we wanted to give something back to the clients (who are also the owners). First up is Eva, who has her cat insured in Folksam. As a part of the internet campaign we also give people the opportunity to decide what the next commercial should be about.
Advertising Agency: Akestam Holst, Sweden
Art Director: Johan Landin
Copywriter: Filip Lauret
Account Director: Jacob Stjärne
Account Manager: Production Manager
Planner: Jerker Winther
Director: Markus Johnson
Producer: Anders Eklund
Flame Artist: Sam Hencher
Agency Producer: Leila El-Zein Widgren
Production Company: Film de Liberté
Post Production: Redrum Sam Hencher
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Lightning Warehouse: Bus Stop
“Lightning Warehouse” is the #1 light chain store in Israel, that known for selling decorative house lamps and bulbs. We were asked to let people know about a “florescent sale” in a unique and creative way.
Our solution: We attached stickers to real bus stations and placed them over a burnt light bulb. The sticker read: “Fluorescent light bulb – 6 NIS. Lightning Warehouse”. The campaign had great impact and also won the local JCDecaux creative contest.
Advertising Agency: ACW Grey, Tel Aviv, Israel
Chief of creative: Tal Riven
Creative manager: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Shlomi yerushalmi
Account manager: Dganit zeharia
Supervisor: Mor Reuveni
Account executive: Anat Leventon
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Microsoft Windows 8: Live Tile Experiment
Advertising Agency: McCann, Oslo, Norway
Creatives: Jørgen Gjærum, Frank Undheim, Christian Aune, Pål Dobloug
Account Director: Marius Zachariasen
Account Managers: Mari Lund, Merete Hildonen
Agency Producer: Beril Holte Rasmussen
Account Director Media: Simen Kjær
Production: Motion Blur
Director: Hallvar Witzø
Producer: Bruno Kvae
Photo: Karl Erik Brøndbo
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Público Newspaper: Angry Outdoors
Público Newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So we use Lisbon’s plenty of damaged buildings and walls as media, replicating the “destroy-it-all” philosophy of the Angry Birds game.
Advertising Agency: TBWA, Lisbon, Portugal
Executive Creative Director: Leandro Alvarez
Creative Director: Leandro Alvarez
Art Director: Tiago Mesquita
Copywriter: Nuno Leal
Agency Producer: Fernando Thily, Marzia Carré
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