Mini: Grown-up Toy
“Grown-up toy.”
Advertising Agency: Mene & Money, Brazil
Creative Director: Nilio Portella
Art Directors: Dayd Costa, Thiago Rocha
Copywriter: Andre Nishiwaki
Producer: Charlles Marcley
Account manager: Gean Leite
* ½
Archive for Ambient
Forza Horizon for Xbox 360: Streets Of Toronto
In Forza Horizon for Xbox 360, Supercars leave the track and take the race to the open road. To celebrate its launch, Xbox Canada used an Aston Martin Vantage and Mercedes SLS AMG to bring the excitement of the game to the streets of Toronto, in true Forza Horizon style.
Advertising Agency: MacLaren McCann, Toronto, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Group Creative Director / Art Director: Troy McGuinness
Group Creative Director / Copywriter: Cam Boyd
Agency Producers: Aimee DeParolis, Grace Lee
Account Team: Rizwan Devji, Dan Giusti
Production Company: Spy Films
Exec/Line Producer: Carlo Trulli
Director and Editor: William Barber
Colourist / After Effects: Jeromey Shannon / Edge Productions
* * *
Hell on Wheels: Bus
To support the DVD release of the first season of AMC’s hit series “HELL ON WHEELS” Entertainment One delivered the steaming, hulking locomotive from the show to the streets of New York.
Chief Creative Officer: Glenn Karpel
Art Director: Kathryn Daab
Copywriter: Glenn Karpel
Designer: Kathryn Daab
* * ½
Activision: Deadpool Does Comic-Con
Advertising Agency: Ignited, El Segundo, CA, USA
Creative Director: Jordan Atlas
Art Director: Jose Eslinger
Copywriter: Carissa Zaino
Agency Producer: Michael Dobbs
Account Executive: Lesley Stahl
Account Director: Christel Roldan
* * * ½
Dentyne by Trident: First Interactive mapping in Chile
Advertised brand: Dentyne by Trident
Advertising Agency: di Paola Chile
Creative Director: Eduardo Araya
Regional Creative Director: Flavio Rucci
Art Director: Carlos Donoso, Andrés Mellado, Gonzalo Bravo
Copywriter: Boris Rojas
Mapping developers: Delight lab
* *
Nike: Boca Juniors Seismograph
Advertising Agency: BBDO, Buenos Aires, Argentina
Executive Creative Director: Ramiro Rodriguez Cohen, Rodigo Grau
Copywriter: Roberto Espino
Art Director: Joaquin Campins
Production Company: Sake
Director: Joaquin elizalde
Producer: Rodrigo Lema
Executive Producer: Pedro Saleh, Nicolas Ferrero, Rodrigo Elizalde
Agency Producer: Veronica Zeta
Account: Paz Goicoa
Innovation Director: Alejandro Gowland
Tech director: Eduardo Imasaka
* * *
SNCF: Take A Look At Brussels
With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWAPARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. September 21th on the morning, Lyon have discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole with the message “Take a look at Brussels“. During two days, hundreds of inhabitants of Lyon got caught up by the game and, to their surprise, found themselves thrown in Brussels. Through a teleportation device never done, inhabitants of Lyon were received in live from Mont des Arts by the mayor, his official band and a public from Brussels, faithful with the reputation of Belgian hospitality. A technological feat made possible by several screens interconnected by a satellite and arranged in the two cities.
Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Creative Directors: Franck Botbol, Hugues Cholez
Art Director: Jérémy Armand
Copywriter: Nicolas Roncerel
Producer: Laurence Collavini
Event: Benjamin Bosquet, Fabien Demaria / Napoleon
Production Company: Maxime Boiron, Cathy Pericone, Jennifer Bauche / ELSE
Director: Franck Cimière
Cameraman: JM Besenval, Alex Tissot, Julien Rideau
Sound Design / Arrangement: ELSE
Edit: Nicolas Gérard, Samuel Morin
Advertiser: Isabelle Bascou, Delphine Nathan, Charlotte Taieb, Nihan Angrimangi
Account manager: Anne Vincent, Luc Bourgery, Sandrine Pajot, Laurence Borne, Edouard Manhes
* * * *
Heineken: The real Master of intuition
We’ve staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we’ve hidden cameras everywhere to give them the surprise of their lives.
Advertising Agency: Publicis, Milan, Italy
Creative Director: Cristiana Boccassini, Bruno Bertelli
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Cric
Account manager:
Giada Salerno
Producer: Mariella Maiorano
* * ½
Memphis Redbirds Baseball: Dirty Car
To promote a home stand for the Memphis Redbirds, a minor league baseball affiliate of the St. Louis Cardinals, we covered a car in fake bird droppings and parked it near a busy intersection with a sign that read, “The Redbirds are in town.”
Advertising Agency: Archer Malmo, Memphis, USA
Creative Director: Gary Backaus
Art Directors: Rich Playford, David Yeouze
Copywriter: Chris O’Brien
* * * *
Laus Beer: Smart Coasters
Advertising Agency: W3 Filmes, São Paulo, Brazil
Creatives: Eduardo Balestra, José Carlos Gonsalves
Director: Rafael Bergamini
Director Of Photography: Danilo Padrin
Account Director: Wallace Medeiros
* *
Interbev: The Red Night
Advertising Agency: Toy Agency, Paris, France
Creative Director: Nicolas De Dampierre
Art Director: Giselle Navarette
Copywriter: Ludovic Cerf
Productors: Superette
Director: Noé Lefebvre
* * ½
Project Change: Pay with a smile
Advertising Agency: Havas Worldwide, Sydney, Australia
Executive Creative Director: Steve Coll
Creative: Lucas Jatoba
Head of TV: Monique Pardavi
TV Producer: Alex Little
Editor: Beau Simmons
* * * *
Opticians Council of Canada: Love Your Eyes
Advertising Agency: My Loud Speaker, Vancouver, Canada
Creative Director: Tammy Tsang
Art Director: Jonathan Tsang
Copywriter: Matthew Tsang
Video Production Company: Linetest Collective
* * * *
National Geographic Channel Doomsday Preppers Series: Integrated Campaign
Advertising Agency: FRANK, Oslo, Norway
Associate Creative Director: Jason Kinsella
Art Director: Jason Kinsella
Copywriters: Holger Fangel, Tonje Overvoll
Senior Designer: Kjetil Devig
Illustrator: Vincent Vestly
Account Manager: Janniche Rasmussen
Junior Art Directors; Hanne Sandland Nilsen, Rebecca Sakshaug Hoseth
* * *
Mini: How Do You Drive Your Coffee?
MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI’s analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn’t crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.
Advertising Agency: JWT, Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Creatives: Jeena van der Heul, Ben Goedegebuur
Art Directors: Jeena van der Heul, Maarten Vrouwes
Copywriters: Jeena van der Heul, Friso Ludenhoff
Designers: Richard Beerens, Fâris van de Lisdonk
Concept Producer: Esther Berger
Development: Trilab
* * ½
BC Egg Marketing Board: Eggonomics
The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton.
Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Dominique Magnusson
Agency Producer: Dana Rudelier
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Strategy: Rob Newell
Media Company: OMD
Production Company: Transmission
Director: Joe LaFleur
Director of Photography: Joe LaFleur
Cameraman: Mike Hawley, Aaron Mallin
Line Producer: Trevor Baines
Post-Production Company: Transmission
Editor: Bradley Smith
Audio House: GGRP
Audio House Producers: Megan Griffiths
Audio House Engineers / Composers: Dave Gaudet, Peter Clarke
* * * *
Biactol: Get rid of pimples
“Get rid of pimples.”
Creative Director : Julien Raimbault
Copywriter : Julien Raimbault
Art Director : WOW Studio Nantes
* * *
