Advertising Agency: Orangetime Event, Tallinn, Estonia
Creative Director: Hardi Kinnas
Art Director: Kristo Rosenvald / Avocado
Additional credits: Karel Airapetjan, Mailis Alter / Animootor
Advertising Agency: JWT, Hong Kong
Creative Directors: Barbara Fu, Bobby Chiu, Sly Song
Art Director: Jason Lam
Copywriter: Barbara Fu
Advertising Agency: JWT, Hong Kong
Creative Directors: Barbara Fu, Cherry Wong, Sly Song
Art Directors: Cherry Wong, Jason Lam
Copywriter: Barbara Fu
Agency Producers: Anthony Leung, Karl Ho
Production Company: don’t believe in style
URL: http://www.LifeAfterDark.com.au
Advertising Agency: kwp!, Australia
Creative Director: James Rickard
Creatives: Matt Minear, Michael Gagliardi
Media: Natalie Morley, Catherine Paglia, Nick Ryder
Account Team: Lucy Noblet, John Baker
Production Team: Micky Grant, Nic How, Peter Jones / SignStyle
Artist: Pose / MSK
Finished Art: Jodie Kunze
Videography: Dan Peters
Sound Engineer: Scott Illingworth / Best FX
Pedigree Dentastix is a chewing product for dogs that cleans the dogs teeth while he is biting and chewing it. It is dental care tor dogs. We placed dog leashes outside butchers and supermarkets, tied to the hooks that are meant tort his purpose. Only — our leashes were only halt leashes. The dog was missing — it had used its strong teeth to cut the leash. The target audience were all dog owners. They pay special attention to these hooks outside supermarkets, especially when they see a leash. On the leash one could read. Dental care with bite. Daily Pedigree Dentastix.”
Advertising Agency: TBWA, Zürich, Switzerland
Executive Creative Director: Magnus Sambo
Creative Director: Frederick Rossmann
Editor: Simon Smit
Art Director: Ondrej Maczko
Graphics: Johannes Doering
Account Manager: Lanny Cresta
Brief: Find an easy and budget friendly way to make the brand visible to urban fashion conscious people. Hit the people where fashion is made: on the streets of the city. Putting a big nose to windows all over the city made these windows an inspiration and demonstration for the variety of designs of the OWL brand.
Results: OWL is more than the name of a smart bird – the brand found a smart way of communicating to it’s target group. After the ambient action OWL got tons of requests via e-mail. Also the brands website, Facebook and Twitter traffic increased by more than 420%.
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Gen Sadakane, Axel Tischer
Photographer: Lina Gruen, David Cuenca
Project Manager: Candy Thedens
To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver.
Advertising Agency: TAXI, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Andy Geppert
Copywriter: Ryan Petie
Producer: Jacinta Xing
Account Director: Jacqueline Stuban
Print Producer: Lindsay Donaldson
Account manager: Mel Porter
“If you cut one down. plant another.”
To mark World Environment Day 2012, we transformed the traffic gate at the Colombo‘s premier shopping mall into a cut tree in order to communicate the importance of preserving our environment.
Advertising Agency: Saatchi & Saatchi, Colombo, Sri lanka
Creative Director: Eric Frank, Asanka illampcruma
Art Director: Shamil Savindra Desilva
Copywriter: Sajiv Panditha, Piyumi Wickrama
Photographer: Shamil Savindra Desilva
Additional credits: Anthony Sinniha, Sugandi Dissanayake
Advertising Agency: iris Amsterdam, The Netherlands
Production: Fixers Promotion
Film: Wenneker
PR / Social: TBWABusted
Published: July 2012
Jazz is back in the city. On lookers were treated to an open air, freestyle jazz session recently, all played by pigeons. To promote the Standard Bank Joy of Jazz Festival 2012, TBWAHuntLascaris and production company Hey!Fever set up a full jazz ensemble in Pigeon Square, Johannesburg, South Africa. Seeds and popcorn were scattered over the instruments to attract the feathered musos. It wasn’t long before the sounds of pigeon jazz filled the air.
Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Mike Groenewald
Art Directors: Jo Morrison, Coenraad Grebe
Copywriters: Antoinette Fourie, Jared Osmond
Production Company: Hey!Fever
Director: Cremer Van’Dango
On-Set Sound Recording: Smack Entertainment
Sound Design: Hey!Fever / Audio Militia
Advertising School: CSM, London, UK
Creative Director: Kwan Hee Cho
Art Directors: Kwan Hee Cho, Inyoung Choi
Copywriters: Angela Arnaout, Inyoung Choi
Photographer: Angela Arnaout
Most coasters protect tables, these ones protect the whole planet. For Molson Canadian’s Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.
Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre
Art Director: Irene Pau
Copywriter: Mike Dubrick
Producer: Narine Artinian
Studio Artist: Michelle Kennedy
Account Manager: Leora Katz
Brief: The USB market in India is largely dominated by global players like Transcend and SanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low-budget idea to capitalise on this differentiating factor and try to make a mark in this highly competitive market.
Idea: Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, “64 GB“.
Result: The idea was widely appreciated in trade circles dealing with USBs. Even though we were a new player in the USB market, we saw an exponential increase in the demand of our stock as compared to our competitors.
Advertising Agency: Publicis, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Director: Vivek Rao, Shahrukh Irani
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Photographer: Mitesh Nitin Popat
Account Manager: Farrosh Khosravi
“Responsible Sip” is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.
Advertising Agency: QG Propaganda, Brazil
Creation Director: Marcello Droopy
Team: Daniel Bayer, Camila Sayuri Miyamura, Américo Vizer
Art buyer: Alexandre Oliveira
RTV: Carolina dos Santos
Film Producer: Sagaz Filmes
Direction: Eugenio Gugu Seppi
Audio: Comando S
Music Producer: Serginho Rezende, Leandro Barduzzi
Advertising Agency: Publicis, Mumbai, India
Creative Director: Vivek Rao, Shahrukh Irani
Executive Creative Director: Tushar Kadam
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Account Director: Natasha Kulkarni
Chief Executive Officer: Ashish Khazanchi
Using a smart guerilla idea, Germany’s biggest online property site demonstrates just how much a new apartment can improve your life. During the night, a crane attaches bright and beautiful pop-up balconies to dreary house fronts. In the morning. the residents are surprised with a totally new view — and reminded of the many beautiful flats available to rent on lmmobilienscout24.de
Advertising Agency: Leo Burnett, Frankfurt, Germany
Copywriter: Konrad Ahlmeyer
Creative Director: Hans-Juergen Kaemmerer
Senior Art Director: Claudia Boeckler
Senior Copywriter: Florian Kroeber
Chief Creative Officer: Andreas Pauli
Group Account Director: Thomas Schmidt
Model Making: Thomas Breen
Agency Producer: Angeles Romero-Martinez, Gabi Sanchez-Palacio
Project Manager: Shiwa Mehrmann
The Challenge
Traffic accidents claim over 700 lives in Lebanon every year, and over 10.000 related injuries — one of the worst records in the Middle East. Bridgestone wanted to raise awareness for road safety and its tires. But how do you get the attention of people who don’t even pay attention to the road regulations?
The Solution
Using Bridgestone’s tires, we created the region’s first tire safety barrier for the roads. The location? One of the most accident-prone areas. Conforming to the tire wall designs made by the Motor Racing Authorities. we placed hundreds of used tires to help withstand vehicle impact and prevent injuries to passengers. Vlfith the help of Greater Lebanon Municipal. we turned one of the most dangerous corners into a safe zone.
The Result
In just a few weeks. the road and traffic authorities have approached Bridgestone to expand the safety program nation-wide. Accidents in the municipality are down 64% in comparison to last year’s figures for the same period. Awareness is improving by the day. But more importantly, people are slowing down on the highway – even if it’s just to see and read the message. Proof that Bridgestone tires do make roads safer.
Advertising Agency: Impact/Bbdo, Dubai, United Arab Emirates
Executive Creative Director: Fouad Abdel Malak
Creative Director: Amit Kapoor, Dinesh Tharippa (Acd)
Copywriter: Amit Kapoor
Art Director: Dinesh Tharippa
Photographer: Procolor (Stock Images)
Account Supervisor: Omar Sadek
Advertiser’s Supervisor: Mazen Zantout
