The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these “misses” something positive. That’s how “Ballrocking” was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts.
That way, each time one of the kids sends a ball out while training they will see a motivational message.
Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Director: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector y Los Fatus
Shoppie.sk is an slovak electronics eshop. It wanted to create a sales promotion and motivate people to change their old electronics for new one. Since shoppie.sk considers appliances as living beings in their brand communication, we decided, that we have to reward each old appliance for his duties. We created a microsite where people could register their old appliances, get a voucher for new one. Every week we chose a winner and rewarded his appliance with and awesome experience. In a month we gained 1 milion unique users in Facebook viral reach (videos and campaign posts), 100,000 website visits and 7400 old appliances with their stories.
Advertising Agency: TRIAD, Bratislava, Slovakia
Creative Director: Jaroslav Zacko
Art Directors: Tomas Abel, Viktor Karvai
Copywriters: Martin Woska, Vlado Kurek
Production: Hitchikers Production, Playground 13
Director: Dano Dekan
A device set up in bars’ urinals, with a movement sensor that worked when pulling the flushing lever. When guys activated it, they played a slot machine game and won many prizes, sending a tweet with their winning code.
Advertising Agency: el taier / Tribu DDB, Guatemala, Guatemala
Creative Directors: Jorge Solórzano, Victor Pardo
Art Director: Victor Pardo
Copywriters: Rodrigo Estrada, Alejandro Cano
Graphic Designers: Víctor Pardo, Eddy Flores, Manolo Guzmán
Sound Design: Jonnatan Cuevas
Producer: Carlos Lara
Director: Miguel Docal
Production House: Mandrake Films
Advertising School: University of Texas at Austin, Austin, Texas, USA
Art Director / Copywriter: James Meiser
Additional credits: Instructor: Ryan Romero
Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music. As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer: Leonardo Marçal
Web Production: Augusto Correia, Leonardo Marçal
Agency Producer: Ana Ourique
Photographer: Bruno Foscaldo
Executive Creative Director: Roberto Vilhena
Creative Director: Alessandra Sadock, Gustavo Tirre
Account Executive: Ana Deccache
Account Manager: Pedro Sharp
Media: Tiago Pinheiro
Film Production: Tycoon
Director: Kiko Lomba
Producer: Samara França
Editor: Ralse
When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.
Advertising Agency: Moma Propaganda, Brazil
Creative Director: Rodolfo Sampaio
Copywriter: Ricardo Franco
Art Director: Fábio Baraldi
Art Director: Angelo Maia
Account Team: Marco Piza, Vanessa Costa e Caru Bessa
Agency Producer: Marcelo Toledo
Production Company: Paranoid BR
Executive Producer: Egisto Betti
Director: Pedro Coutinho
Photography Director: Pierre de Kerchove
Production Company Account: Juliana Miranda
Editor: Onon
Lettering: Onon e Luiz Neves
Editor: Tânia Ripardo
Client Team: Julio Vitti e Gregory Claerhout
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel, Cristina Rodriguez
Executive Producer: Enrique Feijoo
Agency Producer: Elena Carrasco
Art Buyer: Carmen Torrado
Photographer: Alberto Escudero
Business Director: Gorka Lozano
Account Director: Javier Villalba
Production Company: Fandango Films/Antiestatico
Director: Fever
Executive Producer: Pablo Perez-Paya
Producer Manager: Alex Martin
Producer: Natacha Martin
YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes.
And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Nikita Kharisov, Ivan Sosnin
Illustrator: Natasha Kotovskaya, Ulia Yzkih
Photographer: Kate Bamby
Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin
Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That’s why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.
Advertising Agency: McCann Worldgroup/McCann Copenhagen
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Account Supervisor: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen
During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
Advertising Agency: Agencia3, Brazil
Creative Director: Luis Claudio Salvestroni
Copywriter: Felipe Gaúcho
Art Director: ds|onela”>Daniel Bds|onela
Project Manager: Deborah Peixoto
Digital Producer: ds|one|ds|one
Audio: Nova Onda
Motion: Felipe Fontenelle
Advertising Agency: Agência3, Brazil
Creative Director: Luis Claudio Salvestroni
Art Director: Durval Filho
Copywriters: Chiquinho Lucchini, Cadu Vigilia
Production Company: Mouse House
Director: Bruno Miguel
Audio Production: Sonido
Advertising Agency: Duval Guillaume Modem, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Accounts: Sylvie Verbruggen, Nathalie Rahbani, Tuyen Pham Xuan
TV producer agency: Marc Van Buggenhout
Digital media planners: Kris Hoet, Maarten Van Herck
Production company: Caviar
Director: Tom Willems
Postproduction: Caviar
Sound studio: Sonicville
Production company producers: Kato Maes, Werner De Coninck, Leslie Verbist
“Take this coupon to Car Wash Park and get a 50% discount.”
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Cicero Souza
Copywriters: Daguito Rodrigues, Ricardo Porto, Nicholas Bergantin
In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven’s 9th Symphony score. This is what happened.
Advertising Agency: Grey, Madrid, Spain
General Creative Director: Antonio Montero
Executive Creative Director: Enric Nel-lo
Creative Directors: María Salomón, Javier Monserrat
Art Directors: María Salomón, Ignacio Capelo, Jesús Martinez, Javier Maestro
Copywriters: Nuño Martín, Álvaro Montes
Photographer & Film: Attic Films
Advertising Agency: D6, Spain
Creative Directors: Gonzalo Figari, Nuria Martínez
Acoount Director: Laura García
Production Company: Mind the Grap
Director: Kike Andrés
Producer: Felipe Yagüe
