The Barclays Singapore Open is played on one of the toughest courses in Asia. We were asked to create awareness for this event. So we highlighted the immense skill required to be a professional golfer by comparing it to other sports. Based on this idea, we imagine if we apply all these natural factors into other sports, say soccer, how would it be? It would be amazingly difficult to play. For this campaign we developed print and poster ads, bus advertisements and impossible but real pool tables, featuring slopes, trees and bunkers. We placed them inside sports bars around Singapore. Despite rain and indement weather on two of the days, the tournament still managed to draw a crowd of over 23.000 spectators.
Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Directors: Hagan de Villiers, Garry Steele
Art Director: Merlin Kwan
Copywriter: Paul Allen
Photographer: Invy Ng
“Shower head with adjustable spray settings. Grohe. Enjoy water.”
GROHE Deutschland is the leading provider of premium bath faucets and showers, worldwide. As such the companies slogan is: Enjoy water. Every year Franfurt is home to the ISH, the world’s leading trade fair The Bathroom Experience. So for the launch of the GROHE giant shower head series, which lets you enjoy multiple spray settings while showering, we were asked to bring the companies slogan alive in an unexpected way while communicating the huge size of the shower heads and the sensation of multiple spray settings. Located in the center of Frankfurt city square Walther-von-Cronber-Platz is the biggest fountain in Germany, surounded by bars, restaurants, a huge shopping and office building and a hotel building with 24 floors. We create a giant size 3D floor graphic around the fountain to transform it into a gigantic shower head. Better, world’s biggest shower head with adjustable spray settings!
February 27, 2012 at 20:12 · Filed under Ambient, Web
Brazilian airline company GOL created an online campaign to make its Facebook page jump from 12k fans to over 200k in less than three days – becoming number 1 in the category. During the Valentines’ weekend a series of images containing empty seats were uploaded on the company’s wall, without warning. The first users to see the images and comment the seat numbers won a pair of return tickets to any of GOL’s destinations.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Guiga Giacomo, Ricardo Pocci, Renato Fernandez
Redator: Ricardo Wolff, Marcelo Pignatari
February 26, 2012 at 21:26 · Filed under Ambient, Web
In 2011, Telecom Telefonica became Colombia’s National Soccer teamâs Official Sponsor. But by that time, Colombians had stopped believing in their team. Young & Rubicam, Bogota had to find a message of optimism to people know that Telefonica stood behind the team 100%.
We made an open call to every woman in Colombia named Gloria. And for an entire day, the âgloryâ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team.
Advertising Agency: Young & Rubicam, Bogota, Colombia
General Creative Director: Mauricio Rocha
Creative Directors: Victor Osorio, Tito Chamorro, Julián Jaramillo, Jorge Millán, Diego Suárez
Art Directors: Johanna López, Alejandro Narváez, Leonardo Carrasco
Copywriters: Sergio Tenjo, Sebastián Sánchez, Jhon Meza,
Account Director: Alvaro Dopico
Account Executive: Juliana Vallejo
As part of the Nokia Lumia campaign in Poland, Nokia planned an event together with the Cinema City network. The event, to take place in 8 cities during the month of February , was to surprise movie goes with the amazing everyday — often we go to the movies as part of our free time during weekends. For certain film sessions i.e. selected films and time of the day, we hid special coupons under the seats in the cinema halls. As the commercial break was coming to an end — our Nokia Lumia product spot always being the last commercial to be aired — viewers were shown a 15 second spot with a well-known Polish celebrity that urged them to search for the hidden coupons. As soon as the spot ended viewers were encouraged to start looking for the copouns with the lucky ones getting the chance to win a Lumia 800 device. We recorded the event in each of the 8 cities with 64 movies and 64 lucky Nokia Lumia 800 winners.
Advertising Agency: Main Agency: Wunderman / Hill & Knowlton, Warsaw, Poland Creative Director / Art Director: Artur Marcinkowski Copywriter: Marcin Wojtulewicz Production: Raymond
“There are lots like you waiting for your girl. If you snooze, you loose. Sprite, refreshing truth.
Advertising Agency: McCann, Erickson, Perú Creative Directors: Ricardo Mares, Nicolás Romano Art Director: Ricardo Toyohama Copywriter: Javier Jerí Director: Juan Carlos Snack / Plastilina Films Production: Melissa Malqui, Carla Dextre
World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages.
Advertising Agencies: hasan & partners, Helsinki, Finland / Perfect Fools, Stockholm, Sweden Executive Creative Director: Eka Ruola Account Director: Barbara Sorsa Creative / Strategist: Tobias Wacker Creative / Copywriter: Mick Scheinin Creative / Art Director: Bruno Ribeiro Producer: Sivi Uitto Producer Digital: Tämer Mohsen Art Assistant: Minna Lairi Executive Creative Director: Tony Högqvist Executive Technical Director: Björn Kummeneje Account Lead: Fredrik Heghammar Producer: Carlos Naude Creative Lead: Magnus Ericsson Technical Lead: Björn Uppeke Art Director: Martin Samuelson Designer: Viktor Watterback Programmer: Paula Kreuger Film: Martin Hammarberg Photo edition: Karl Nord Programmer: Martin Torhage Co Producer: Patrik Sundberg Music: Erik Wikholm Producer: Espen Brekkebråten / Twofatboys
During the great white snow of 2012, many drivers in Bulgaria had difficulties with their cars. Most of them were stuck. In these conditions only the quattro® system by Audi can make it easily through the thick snow. Fortunately, the Audi quattro® Action Team was there to help the unlucky drivers by getting them out of the snow.
Advertising Agency: BerntzonBylund, Sweden Art Director: Erik Olsson, Johan Gustafsson Account Executive: Joachim Berntzon Creative Director: Hans Bylund Production Manager: Jesper Månsson Designers: Marie Carlström, Isa Svärd Photographer: Jimmy Dahlberg
In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented us with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to the WWF Netherlands site (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/) and instantly put the issue of climate change in people’s hands. And once the ice started to melt, it was a natural ‘demonstration’ of this problem. There was no media spend, and there are no laws against printing on ice.
Advertising Agency: iris, Amsterdam, Netherlands Creative Director: Tom Ormes Art Director: Glenn Doherty Copywriter: Tom Ormes Additional credits: GreenGraffiti, Tessa Sosnowy, Mark Brounen, Saskia Baaij, Guillaume Koenig
Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. Idea: Making smokers “experience” a close encounter with “Death” at the very moment they are preparing to light a cigarette. (At night clubs, coffe shops, karaoke, bars, restaurants) Results: – During four weekends, this action manage to increase by more than 40% the traffic on their website. – 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it.
Advertising Agency: Cafeína, Lima, Peru Creative Director: Mauricio Meza Bustamante Senior Copywriter: Bruno Yaker Copywriter: José De La Barra Art Directors: Pablo Alfaro, Lucho Santillán, Cristhian Ávila Agency Account Directors: Ana María Castillo, Kathy Molfino Photography Studio: JPM Fotografía Photographer: Juan Pablo Meza Producer: Jorge Ezcurra
Brief: Everyone wants a way to make the car safer. Place alarms, films, etc. But these methods, however to help prevent, not prevent vehicle theft. The best way to minimize damage is to have insurance. Solution: We created a “pamphlet” that simulates a mad dog in the car window, as if taking care of the car. On the back is the following text: “Is there a better way to take care of your car. Insure it. ”
Advertising Agency: Beats, Curitiba, Brazil Creative Director / Copywriter: Sulivan Cruz Art Director: Edson Vaz
PBN is a non-profit rehabilitation programme that teaches prisoners the skills to become employable when they are released. Over 80% of their trainees never go back to a life of crime. We conducted a simple experiment to see if people’s perceptions match up to reality.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Agency Producer: Iris Vinnicombe, Angela Illing
Production Company: Platypus Productions
Director: Renee van Reenen
Editor: Ric Shields, Craig Glenday
Music & Sound: TheWorkRoom
During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.
Advertising Agency: Young & Rubicam, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Dominik Oberwiler, Martin Stulz
Art Direction: Sarah Paul, Oliver Glutz von Blotzheim
Production Company: Markenfilm Zurich
Account Managers: Susan Baumgartner, Rémy Mueller
The all new Actros by Mercedes-Benz faces its competitors. On a test-drive that has not been seen yet.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
CCO: Armin Jochum
Creative Director: Holger Oehrlich, Philipp Barth, Michael Zoelch
Art Director: Sven Kratzsch, Marisa Brüser
Copywriter: Alex Seifriz, Tom Zeller
Head of Marketing: Sascha Thieme
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