Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Juan Sevilla/Juan Christmann
Art Director: Juan Sevilla/Dani Saenz/Paco Lopez/Mico Toledo
Copywriter: Juan Christmann
Illustrator: Mico Toledo
Photographer: Raquel Bañón/Miguel Angel Duo
Typographer: Mico Toledo
Other Credits: Andres Arregui/Zipi Aguilar/Jaime Sevilla/Laura Martinez Del Pozo/Tura
Description Of Ambient Execution:SAP Wanted To Find A Plausible And Impressive Way Of Demonstrating How Modern Software Is Intelligent Enough To Deal With “information Overkill” And Came Up With A Spectacular Solution. The “bit.code” Machine. SAP Commissioned The Leipzig-based Artist Julius Popp To Create An Installation – Part Monumental Sliding Puzzle And Part Mechanical Display. The Installation Uses SAP Software To Identify And Filter Relevant Key Words From Internet News Sites In Real-time. Thus Business Software From Walldorf Became An Integral Part Of A Work Of Art. “Bit Code” Was Exhibited In The Victoria & Albert Museum, London And Other International Museums. The Exhibitions And The Extensive And Positive Media Publicity Meant That Many Art Lovers And IT Experts Now See SAP Business Software In A New Light.
Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Creative Director: Peter Strauss
Art Director: Christian Leithner
Copywriter: Peter Strauss
Advertiser’s Supervisor: Barbara Windisch
Account Supervisor: Veronika Sikvolgyi
Producer: Thomas Bausenwein
Art Buyer: Christina Hufgard
Artist: Julius Popp/Director: Thomas Bausenwein
We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE
Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC
Results And Effectiveness: The Sales Of Panadol Ultra Increased By 45% In The Targeted Rural Areas, Becoming The Only Brand That Has Been Able To Conquer A Market That Until Then Had Been Impossible To Penetrate.
Creative Execution: We Made A Visual Representation Of The Benefit. We Found A Medium That Would Feel Natural To Them, Something Habitual In Their Daily Lives; Carrying Things On Their Head. That’s Why We Created A Sponge In The Shape Of A Panadol Ultra Pill, Which They Could Use As A Cushion And Help Them Reduce The Discomfort And Headaches That This Habit Generates. This Was Not Only For Their Personal Benefit, But Also These Women Became Walking Ads For Panadol Ultra.
Insights, Strategy And The Idea: The Objective Was To Position Panadol Ultra In Rural Areas Of Guatemala, Where Most Of The Population Is Comprised Of Women From Mayan Descent With High Levels Of Illiteracy, As The Brand That Eliminates Headaches. The Insight Was Simple: We Needed To Figure Out A Way To Communicate With An Audience Who Couldn’t Read Or Write, And At The Same Time We Had To Promote The Brand.
Advertising Agency: 4 AM Saatchi & Saatchi, Guatemala
Chief Creative Officer: Miguel Mayen
Creative Director: Marco P. Ramirez
Designer: Vinicio De Leon
Description Of Ambient Execution: To Launch The ‘Alice In Wonderland’ 3D Movie, A Huge Round Top-window In Parco Leonardo’s Mall (Rome) Was Covered Up By A Special Poster Representing The Famous Alice In Wonderland’s Scene. Dimensions Did The Rest: People Walking Under The Installation Felt Small And Surprised. The Installation Was perfectly integrated Using The Architectural Characteristic Of The Building.
Advertising Agency: Auge, Milan , Italy
Chief Creative Officer: Giorgio Natale Federica Ariagno
Executive Creative Director: Federica Ariagno Giorgio Natale
Creative Director: Federica Ariagno Giorgio Natale
Art Director: Davide Mosconi
Copywriter: Niccolò Bossi/Anita Rocca
Account Manager: Arianna Federici Qmi
Account Supervisor: Marianna Bennici Qmi
Description Of Ambient Execution: The Hotel Opened It’s Doors First In Rome And Later In Madrid And It Functioned As A Real Hotel In Every Aspect.
It Had Real Guests Who Stayed In Its Rooms In Exchange For Telling About Their Experience Online And Even A Minibar (full Of Coronas Of Course).
Advertising Agency: JWT, Madrid, Spain
Chief Creative Officer: Miguel Bemfica
Executive Creative Director: Miguel Bemfica
Creative Director: Juan Garcia-Escudero/Jaime Chavarri/Curro Rubira/Fernando Godoy
Art Director: Juan Garcia-Escudero/Jose Torrado/Alejandro Canadas
Copywriter: Jaime Chavarri/Ruben Caldera
Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Pedro Izique
Copywriter: Fred Saldanha
Advertiser’s Supervisor: Alexandre Amorim/Helena Oliveira Silva
Account Manager: Evandro Guimaraes
Account Supervisor: Bruna Lobato
Producer: Antonio Carlos
Art Buyer: Nanci Bonani
Photographer: Rui Siqueira
Other Credits: Toco Monteleone – Media Director/Sergio Brotto – Media Manager
Description Of Ambient Execution: Raspadinha Do Rio Is A Traditional Scratch Lottery In Brazil. Our Objective Was To Promote Its One Real Tickets At The Newsstands, Which Became Their Only Sale Channel In 2010, Since Sales In Lottery Agencies Were Interrupted. The Idea Came From The Fact That, Through Raspadinha Do Rio, You Only Need To Save One Real To Make Dreams Come True, Such As A House Or A Car. So, People Wouldn’t Need The Common Piggy Bank, Traditionally Big. That’s Why We Created The “One Real Piggy Bank”. It Was Distributed Throughout Newsstands As A Gift For Customers. In Addition To The Impact Caused By The Piece, The Target Audience Was Reached At The Point Of Sale, Generating In Many Cases Immediate Sales Of The Product. The Originality Of The Action Helped The Brand To Shine Through A Segment Lacking Innovation And Where The Points Of Sale Very Visually Polluted In Brazil, Taking Raspadinha Do Rio’s Brand Into Thousands Of Homes. The Gift Was So Successful That Its First Lot Ran Out In A Fresh And A New Batch Of More Than 15.000 Units Was Necessary. Besides, We Could Demonstrate In A Clear And Objective Way, That With Raspadinha Do Rio, People Only Need One Real To Change Their Lives.
Advertising Agency: Artplan, Brazil
Creative Director: Roberto Vilhena
Art Director: Ronaldo Fonseca/Lincoln Lopes
Copywriter: Henrique Martins
Account Manager: Cláudia Castro
Account Supervisor: Cristina Miranda
Producer: Davi Vidal/Edson Aguado/Ana Paula Aguiar
Description Of Ambient Execution: The Track Tape Is A Very Simple, Fun And Economic Way Of Transforming Every Single Place Into A Hot Wheels Ad. Besides, The Track Tape Works As Advertising, Placed Exactly Where The Target Is By The Own Target Market
Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz Reyes
Creative Director: Victor Alvarado/Fernando Carrera
Art Director: Victor Alvarado/Fernando Carrera
Copywriter: Fernando Carrera/Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Levi Slavin
Copywriter: Levi Slavin/Dave Govier
Account Manager: Katherine Sliper
Account Supervisor: Scott Coldham (Group Account Director)
Photographer: Troy Goodall
Retoucher: Kevin Hyde. Designer: Kate Slavin
Description Of Ambient Execution: Through Implementing Custom Made Vending Machines Placed In Targeted Areas, We Grabbed The Attention Of Passersby And Delivered The USP Of Chip-resistant Dinnerware. Finally It Became An Innovative And Unique Sales Channel.
Advertising Agency: Grey, China
Executive Creative Director: Chee Guan Yue/Attlee Ku
Creative Director: Chee Guan Yue/Attlee Ku/Rocky Hao
Art Director: Marx Zhu/David Yang/Kevin Ji
Copywriter: Rocky Hao/Celia Zhang
Advertiser’s Supervisor: Nanny Tang
Account Supervisor: Janet Shao
Photographer: Wang Feng
Description Of Ambient Execution: What Kind Of Jeans Represents Genuine Street Culture?
MJeans Develop A New Type Of Denim Wash, A Wash That Is Different From The Common Stone Wash; It Is Called “skate Wash.” Using Denim To Cover Up An Entire Skateboard Park, We Were Able To Create An Unusual Outdoor Advertisement. Skateboarders And Roller Bladders, Come Regularly To Skate On The Denim. After Going Through Numerous Wear And Tear Created From The Friction Of The Wheels, A New Type Of Authentic Denim Is Born, The Denim Is Then Shipped Back To The Factory For Tailoring, Where The Denim Is Then Formed Into A Genuine Pair Of Street Wear Created By MJeans.
Advertising Agency: JWT, Shanghai, China
Executive Creative Director: Yang Yeo/Elvis Chau
Creative Director: Terence Leong
Art Director: Zhang Chao
Copywriter: Salome Zhang
Account Supervisor: Edward Dai
Illustrator: Casper Franken (Shotopop)
Photographer: Jonathan Tay/Rj Teo (Cliq)
Other Credits: Retouching:amoeba/Production House:cliq Asia Ltd/Designer:zhang Chao/Casper Franken (Shotopop)
Description Of Ambient Execution: We Created 20 Different Illustrations To Awake The Running Conscience Every Youngster Has. Then We Printed Them As Friendly Removable Stickers And Billboards For Balconies. Every Single Piece Was Placed In A Different Locations Acording To The Message Given, The Enviroment And Target Pursued. For Example The Sticker With The Message “You Run When Your Skate Runs Off” Was Placed Closed To Areas Where Skaters Practice Every Day.
Advertising Agency: Santa Marta Publicidad, Spain
Creative Director: Fernando Codina
Art Director: Mariano García
Copywriter: Javier Valero
Advertiser’s Supervisor: Anna Sió/Meritxell Estrada/Catarina Vicente
Planner: Pablo Zea
Account Supervisor: Pablo Zea
Producer: Beate Kuper
Illustrator: Brosmind
Description Of Ambient Execution: The Challenge Was To Distribute The Fresh Mint Taste Of Wrigley’s Extra Polar Fresh Not Only To The Consumer, But Also Onto Everyone’s Lips. To Successfully Achieve Our Goal, Wrigley Made Use Of An Everyday Observation: When You Drive Into A Parking Lot, You Haven’t Got A Free Hand For Your Parking Ticket, So You Put It In Your Mouth. This Gave Wrigley The Idea To Create The World’s First Flavoured Parking Ticket.
Wrigley Printed Tickets With A Very Thin Layer Of Mint And Placed Them In Parking Lots. When Drivers Put The Ticket In Their Mouth, They Experienced The Fresh Flavour Of Wrigley’s Extra Polar Fresh Gum.
Drivers Had The Taste For More, And There Was An Increased Sale Of Wrigley’s Extra Polar Fresh In Stores Close To The Parking Lots. A Test-run Showed That This Promotional Idea Was Well Received By Consumers And Fit For A Nation-wide Promotion.
Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Christian Mommertz/Sebastian Hardieck/Wolfgang Schneider
Executive Creative Director: Carsten Bolk
Art Director: Michael Plückhahn/Gustavo Vieira Dias
Copywriter: Isabel Campagna
Account Supervisor: Sonja Struß (Group Account Director)/Silke Joosten (Account Executive)
Producer: Steffen Gentis (Head Of Tv)
Universal Studios Hollywood Theme Park Created A Ride Based On The Movie King Kong And Asked Us To Promote It. Our Approach For King Kong Was Not To Market It As Simply A Ride, But Rather To Treat It As An Immersive, Intense, Real World Experience. We Wanted People To Feel As If A Destructive And Intimidating King Kong Had Entered Their World And Was More Real Than Ever. In Order To Do This, We Created A Series Of Stunts At Iconic Los Angeles Landmarks. At Santa Monica Beach We Hired Sand Sculptors To Show Up At Midnight And Create Giant Footprints Along The Beach. At Sunrise It Didn’t Take Long To Get A Response. The Even Attracted A Crowd And Soon News Copters Swarmed The Scene Airing The Story On 60 Channels Across The Country. The Event Was Documented With A Camera And Spread Virally. The Buzz Continued As Footprints Were Next Discovered At Dodger Stadium. The Prints Trampled The Field And Left The Outfield In Ruins. News Stations Continued To Spread The Word. In Addition, Tossed Smoking Vehicles Were Discovered Around Hollywood As Impact Was Felt Around The City.
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell/Steve Yee
Art Director: Bryan Carroll/Ben Salas
Copywriter: Aroon Mukhey
Account Manager: Mike Braue
Account Supervisor: Jana Wentz
Producer: Meredith Ball
Art Buyer: Andrea Mariash
Photographer: Jonathan Alcorn
Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis
Art Director: Bruno Nakano
Copywriter: Francisco Cassis
Account Manager: Ricardo Del Campo
Illustrator: Bruno Nakano
Advertising Agency: Y&R, Malaysia
Chief Creative Officer: Edward Ong
Creative Director: Gigi Lee
Art Director: Yuet Kie/Joshua Tay
Copywriter: Edward Ong/Andrea Yap
Advertiser’s Supervisor: Chung Yaw Hwa
Account Supervisor: Edward Ong
Art Buyer: T L Tan
Illustrator: Cue Art And Design
Typographer: Yuet Kie
Creative Group Head: Joshua Tay
Advertising Agency: Jung Von Matt / Limmat, Switzerland
Executive Creative Director: Alexander Jaggy
Creative Director: Fernando Perez/Livio Dainese
Account Manager: Urte Krause
Account Supervisor: Thomas Hinderling
Art Buyer: Ilonka Galliard/Deborah Herzig
Photographer: Hannes Kutzler
Advertising Agency: Ogilvy Guatemala , Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso/Miguel Mayen
Art Director: Fernando Mira
Copywriter: Otto Gramajo
Advertiser’s Supervisor: Ivette Molina De Nájera
Account Supervisor: Tete Del Cid
Photographer: Alfredo Artiga
Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Director: Sandeep Sawant/Josy Paul/Rajdeepak Das
Art Director: Sandeep Sawant/Rajdeepak Das
Copywriter: Yohan Daver/Josy Paul/Rajdeepak Das
Advertiser’s Supervisor: Sachin Parikh/Vikrant Chheda
Account Supervisor: Luv Chaturvedi
Photographer: Avadhut Hembade
Other Credits: Hitesh Shah/Sandeep Sawant/Vinayak Kurade/Sameet Koyande/Shankar Yelugu
Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Robert Krause/David Fischer/Philipp Woehler
Art Director: Melanie Specht
Copywriter: Stefan Sohlau
Account Manager: Anna Gabriel
Account Supervisor: Stefanie Wurst
Photographer: Maground.com/Gozooma.de
Other Credits: Art Buying: Kirsten Rendtel/Postproduction: Appel Grafik
Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officer: Pablo Alvarez Travieso/Gonzalo Vecino
Executive Creative Director: Pablo Alvarez Travieso/Gonzalo Vecino
Creative Director: Diego Correa/Esteban García
Art Director: Diego Correa
Copywriter: Esteban García
Planner: Gonzalo Fonseca
Account Manager: Eduardo Parapugna
Account Supervisor: Romina Rodriguez
Producer: Fabián Catanese
Illustrator: Estilo 3d
