Brief Explanation:
N.C.D.V. is about immediate action. A fast, free emergency service that gets the victim away from the root of the problem – the abuser. Specifically, the hands of the abuser. By hiding the headline within the typographic hands, we wanted to convey a feeling that abuse isn’t something victims need to keep secret. They don’t need to suffer in silence. Our aim was to draw people in, question what they are seeing and then learn that help is out there.
Describe the brief from the client:
With 1 in 4 women suffering domestic violence during their lifetime the client wanted a piece of creative that conveyed a sense of this being a problem that is always suffered in silence, hidden behind closed doors – and that needn’t be the case, offering sufferers an escape, a helping hand. Without resorting to shock tactics, they also wanted us to find a way of conveying a real feel for the physical side of domestic violence, the intolerable pain of it.
Description of how you arrived at the final design:
Domestic abuse lurks beneath the veneer of society – behind closed doors – we wanted to reflect this hidden nature of the problem in the final design. With the abuser’s hands physically being the root of the problem, we concluded they were the perfect vehicle to typographically portray the solution offered by the charity.
Indication of how successful the outcome was in the market:
Driving awareness that help is out there was the key objective, giving them somewhere to turn, letting them know they are not alone. If we helped one victim of domestic violence we would have deemed the communication successful. The helpline received a marked increase in calls.
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Copywriter/Art Director/Typographer: Philip Meyler
Copywriter/Art Director/Typographer: Darren Keff
Account Manager: Emily Medhurst
Art Buyer: Sue Clifford
Photographer: Tal Silverman
Brief Explanation:
To Make A Cardboard City Manifesto As A Homage To Ivity´s Client Brands.
Describe The Brief From The Client:
Each Year Ivity Celebrates Its Successes With Their Clients. In Times Of Crisis, Creativity Counts Even More. We Need To Show Our Clients That A Crisis Is Not The End Of The World.
Description Of How You Arrived At The Final Design:
It Took 5,000 M2 Card, 750 Bullets, 70 Box Cutters, 200kg Of Glue, 50 Pistols, Eight Fingers Cuts, 5,400 Hours And An Endless Amount Of Creative Energy To Create The Coca-Cola Square, The Leya Store With More Than 200 Hand-drawn Books, Novopca Cranes, Sata Aircraft, Sonae Clouds, Adega Mayor Wineries, A Portuguese Sidewalk, Tables, Chairs, Lamps, Markers And Even I-pads. It Was Built In The Ivity Empty Room, A World Of Card That Declares The Power Of Ideas Over The Availability Of Resources, That Defies The Crisis With An Army Of Talent, And That Reclaims That The Domain Of Imagination.
Indication Of How Successful The Outcome Was In The Market:
This Life Size Installation Was Created For A Cycle Of Seminars And Early Year Meetings We Have With Our Clients. The Result Was An Overwhelming Reaction Of Awe And Surprise That Worked As A PR Event All Year Long.
Advertising Agency: Ivity Brand Corp, Portugal
Chief Communications Officer: Paulo Rocha
Creative Director: Ricardo Gaspar
Ivity Team: Team
Brief Explanation:
Show The Affected People That (plant-based) Nobilin Has The Power To Aid Digestion.
Describe The Brief From The Client:
Develop A Promotional Product Design For A Special Edition Of Nobilin In Order To Raise Awareness For The Brand.
Description Of How You Arrived At The Final Design:
A Promotional Product Design That Seperates Nobilin From Other Brands At The Point Of Sale.
Indication Of How Successful The Outcome Was In The Market:
Due To Largely Positive Feedback From Both Retail Markets And Consumers, The Promotional Period Of Our Special Edition Was Successfully Extended.
Advertising Agency: BBDO, Germany
Chief Creative Officer: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director: Daniel Schweinzer
Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir
Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frédéric Témin, Veronique Sels, Sebastien Vacherot
Art Directors: Souen Le Van, Romain Galli
Copywriters: Souen Le Van, Romain Galli
Advertiser’s Supervisors: Emmanuelle Vial, Catherine Lauprêtre
Account Manager: Cécile Henderyckx
Account Supervisor: Michel Kowalski
Art Buyer: Jean-Eric Le Cogniac
Illustrator/Luther King: KIM Florence Lucas
Illustrator/Churchill: Emily Forgot
Illustrator/Gandhi: Am I Collective
Illustrator/Obama/Mandela: Am I Collective
Illustrator/Ibarruri: Mario Hugo
Typographer/Obama/Mandela: Am I Collective
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Agency Producer: Vera Jacinto, Gabriel Dagostini
Advertiser’s Supervisor: Fernão Cosi, Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Malu De Godoi
Account Supervisor: Herlander Zola, Ana Paula Lobao
Production Company: Fat Bastards
2nd Production Company: Movieart
Director: Pedro Becker
Sound Design Raw Produtora De Audio
Post Production: Fat Bastards
Advertising Agency: BSUR Agency, Amsterdam, The Netherlands
Chief Creative Officer: Jason Schragger, Paulo Martins
Art Director: Rolando Cordova, Ben Tucker
Copywriter: Gian Carlo Lanfranco, Rob Phillips
Agency Producer: Corey Bartha
Planner: Stein Janssen
Account Manager: Thijs Van Dam
Account Supervisor: Mia Drexl-Schegg
Production Company: Smuggler
Director: Brian Beletic
Sound Design: Brian Emrich.
Post Production: Sway Studio
Computer Graphics: SWAY Studios
Advertising Agency: Dare, London, United Kingdom
Creative Director: Brian Cooper
Art Director: Anna Kalimbet
Copywriter: Summer Cui
Agency Producer: Sally Alekna
Planner: Jon Haywood, Celestine Arnold
Account Supervisor: Deborah Turner
Production Company: Smuggler
Director: Henry-Alex Rubin
Producer: Drew Santarsario
Editor: John Smith, James Norris
Post Production: Sean Feeney
Executive Producers: Patrick Milling Smith, Brian Carmody, Fergus Brown, Chris Barrett
Advertising Agency: Grey, Melbourne, Autralia
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Agency Producer: Sandi Gracin
Art Director: Peter Becker
Copywriter: Nigel Dawson
Director: Mark Molloy
Producer: Wilf Sweetland
Editor: Rohan Zerna
Editor: Peter Sciberras
Editor: Jack Hutchings
Production company: Exit Films
Sound Designer: Phil Kenihan
Director of Photography: Adam Arkapaw, Germaine McMicking, Ryley Brown, Ari Wegner
Account Director: Randal Glennon
Interactive Designer: Nick Sayer
Developer: Anthony Wymond
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Greg Hahn
Art Director: Brandon Mugar
Copywriter: Adam Reeves
Executive Producer: Bob Emerson
Agency Producers: Jasmine Batista/Dale Henriques
Music Producer: Melissa Chester
Account Team: Gayle Weiss/Brandon Fowler/Kristen Roche/Maria Braswell
Retoucher: Steve Peters
Production Company: Smuggler
Director: Henry-Alex Rubin
Director of Photography: Matthew Woolf
Production Company: Verbatim Studios
Director: Dan Price
Sound Engineers: Corey Bauman, Danny Artale
Music House: Rumor Mill
Composers: Josh Ralph, Corey Bauman
Editing House: Number Six Edit
Editors: Marrian Cho, Geoff Richmond, Mike Elliot
Brief Explanation:
Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be.
Describe The Brief From The Client:
ACRES Is An Animal Protection Organisation That Aims To Create A Caring And Socially Responsible Society Where Animals Are Treated As Sentient Beings. The Challenge Was To Raise Awareness And Educate The Public On The Plight Of Animal Species Due To Human Activity – Mainly, The Destruction Of Rainforests That Serve As A Natural Habitat For Wildlife
To Live In Harmony.
Description Of How You Arrived At The Final Design:
The Lives Of Animals Revolve Around Their Living Space – The Rainforest. In Order To Communicate This, We Used A Visual Metaphor Of Tree Rings. And As We All Know, Each Ring Followed By The One That Lies In Its Outer Core Represents The Ageing Of A Tree. By Using Animals To Make Up The Rings, We Communicate The Idea That The More We Let A Tree Grow, The More Wildlife It Can Sustain. Hence, We Should Keep Things The Way They Are And Not Simply Let Lifestyle Choices Destroy Rainforests And Dictate The Lives Of Animals.
Indication Of How Successful The Outcome Was In The Market:
The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause.
Advertising Agency: DDB, Singapore
Product: Wildlife Preservation
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Gary Lim
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Digital Artist: Chris Ng
Chief Client Officer: Rowena Bhagchandani
Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Tyler Whisnand, Danielle Flagg, Don Shelford
Art Director: Julia Blackburn, Mike Giepert
Copywriter: Nathan Goldberg, Antony Goldstein
Agency Producer: Ben Grylewicz, Sarah Shapiro, Juliana Montgomery
Advertiser’s Supervisor: Doug Sweeny
Planner: Andy Lindblade
Account Manager: Andrew Schafer
Account Supervisor: Tamera Geddes, Jessie Young
Production Company: Skunk
Director: John Hillcoat
Producer: Executive Producers: Matt Factor, Shelly Townsend
Editor: Tommy Harden
Sound Studio: Sound Lounge
Sound Design: Gus Koven
Music: Richard Wagner, Vorspiel
Post Production: The Mill
Production Designer: Dominic Watkins
Color Mastering: Pascal Dangin
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Art Director: Philip Meyler, Darren Keff
Copywriter: Philip Meyler, Darren Keff
Agency Producer: Jack Bayley
Planner: Shekhar Deshpande
Account Supervisor: Brooke Curtis
Production Company: Gorgeous
Director: Johnny Green
Creative Technologists: Nik Finan, Ben Garraud
Advertising Agency: Publicis Mojo, Sydney, Australia
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Art Director: Andrew Ostrom/Ruth Bellotti
Copywriter: Ian Williamson
Agency Producer: Philippa Smart
Account Supervisor: Simon Ludowyke
Production Company: Exit Films Melbourne, Australia
Director: Garth Davis
Producer: Karen Sproul
Editor: Jack Hutchings
Sound Design: Jason Murphy, Gas Inc Melbourne
Music: Artist/Title: Django Django, Wor
Post Production: Colin Renshaw, Cutting Edge
Head Of Tv: Corey Esse
Music Production: Karl Richter, Level Two Music
Advertising Agency: JWT, Johannesburg, South Africa
Chief Creative Officer: Ben Du Plessis
Executive Creative Director: Ben Du Plessis
Creative Director: Ben Du Plessis
Art Director: Steve Clayton
Copywriter: Grahame Finnemore
Agency Producer: Silke Gehring
Advertiser’s Supervisor: Jonathan Rands
Planner: Clive Evans
Account Manager: Annie Lazarevski
Account Supervisor: Diane Fraser
Production Company: Bouffant Johannesburg, South Africa
Director: Chloe Coetsee
Producer: Chanelle Critshfield
Editor: Daniel Mitchell
Sound Design: Freq’ncy Audio
Cameraman: Rob Wilson
Post Production: Deep End Post Jhb
