Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Agency Producer: Vera Jacinto, Gabriel Dagostini
Advertiser’s Supervisor: Fernão Cosi, Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Malu De Godoi
Account Supervisor: Herlander Zola, Ana Paula Lobao
Production Company: Fat Bastards
2nd Production Company: Movieart
Director: Pedro Becker
Sound Design Raw Produtora De Audio
Post Production: Fat Bastards
Advertising Agency: BSUR Agency, Amsterdam, The Netherlands
Chief Creative Officer: Jason Schragger, Paulo Martins
Art Director: Rolando Cordova, Ben Tucker
Copywriter: Gian Carlo Lanfranco, Rob Phillips
Agency Producer: Corey Bartha
Planner: Stein Janssen
Account Manager: Thijs Van Dam
Account Supervisor: Mia Drexl-Schegg
Production Company: Smuggler
Director: Brian Beletic
Sound Design: Brian Emrich.
Post Production: Sway Studio
Computer Graphics: SWAY Studios
Advertising Agency: Dare, London, United Kingdom
Creative Director: Brian Cooper
Art Director: Anna Kalimbet
Copywriter: Summer Cui
Agency Producer: Sally Alekna
Planner: Jon Haywood, Celestine Arnold
Account Supervisor: Deborah Turner
Production Company: Smuggler
Director: Henry-Alex Rubin
Producer: Drew Santarsario
Editor: John Smith, James Norris
Post Production: Sean Feeney
Executive Producers: Patrick Milling Smith, Brian Carmody, Fergus Brown, Chris Barrett
Advertising Agency: Grey, Melbourne, Autralia
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Agency Producer: Sandi Gracin
Art Director: Peter Becker
Copywriter: Nigel Dawson
Director: Mark Molloy
Producer: Wilf Sweetland
Editor: Rohan Zerna
Editor: Peter Sciberras
Editor: Jack Hutchings
Production company: Exit Films
Sound Designer: Phil Kenihan
Director of Photography: Adam Arkapaw, Germaine McMicking, Ryley Brown, Ari Wegner
Account Director: Randal Glennon
Interactive Designer: Nick Sayer
Developer: Anthony Wymond
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Greg Hahn
Art Director: Brandon Mugar
Copywriter: Adam Reeves
Executive Producer: Bob Emerson
Agency Producers: Jasmine Batista/Dale Henriques
Music Producer: Melissa Chester
Account Team: Gayle Weiss/Brandon Fowler/Kristen Roche/Maria Braswell
Retoucher: Steve Peters
Production Company: Smuggler
Director: Henry-Alex Rubin
Director of Photography: Matthew Woolf
Production Company: Verbatim Studios
Director: Dan Price
Sound Engineers: Corey Bauman, Danny Artale
Music House: Rumor Mill
Composers: Josh Ralph, Corey Bauman
Editing House: Number Six Edit
Editors: Marrian Cho, Geoff Richmond, Mike Elliot
Brief Explanation:
Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be.
Describe The Brief From The Client:
ACRES Is An Animal Protection Organisation That Aims To Create A Caring And Socially Responsible Society Where Animals Are Treated As Sentient Beings. The Challenge Was To Raise Awareness And Educate The Public On The Plight Of Animal Species Due To Human Activity – Mainly, The Destruction Of Rainforests That Serve As A Natural Habitat For Wildlife
To Live In Harmony.
Description Of How You Arrived At The Final Design:
The Lives Of Animals Revolve Around Their Living Space – The Rainforest. In Order To Communicate This, We Used A Visual Metaphor Of Tree Rings. And As We All Know, Each Ring Followed By The One That Lies In Its Outer Core Represents The Ageing Of A Tree. By Using Animals To Make Up The Rings, We Communicate The Idea That The More We Let A Tree Grow, The More Wildlife It Can Sustain. Hence, We Should Keep Things The Way They Are And Not Simply Let Lifestyle Choices Destroy Rainforests And Dictate The Lives Of Animals.
Indication Of How Successful The Outcome Was In The Market:
The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause.
Advertising Agency: DDB, Singapore
Product: Wildlife Preservation
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Gary Lim
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Digital Artist: Chris Ng
Chief Client Officer: Rowena Bhagchandani
Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Tyler Whisnand, Danielle Flagg, Don Shelford
Art Director: Julia Blackburn, Mike Giepert
Copywriter: Nathan Goldberg, Antony Goldstein
Agency Producer: Ben Grylewicz, Sarah Shapiro, Juliana Montgomery
Advertiser’s Supervisor: Doug Sweeny
Planner: Andy Lindblade
Account Manager: Andrew Schafer
Account Supervisor: Tamera Geddes, Jessie Young
Production Company: Skunk
Director: John Hillcoat
Producer: Executive Producers: Matt Factor, Shelly Townsend
Editor: Tommy Harden
Sound Studio: Sound Lounge
Sound Design: Gus Koven
Music: Richard Wagner, Vorspiel
Post Production: The Mill
Production Designer: Dominic Watkins
Color Mastering: Pascal Dangin
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Art Director: Philip Meyler, Darren Keff
Copywriter: Philip Meyler, Darren Keff
Agency Producer: Jack Bayley
Planner: Shekhar Deshpande
Account Supervisor: Brooke Curtis
Production Company: Gorgeous
Director: Johnny Green
Creative Technologists: Nik Finan, Ben Garraud
Advertising Agency: Publicis Mojo, Sydney, Australia
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Art Director: Andrew Ostrom/Ruth Bellotti
Copywriter: Ian Williamson
Agency Producer: Philippa Smart
Account Supervisor: Simon Ludowyke
Production Company: Exit Films Melbourne, Australia
Director: Garth Davis
Producer: Karen Sproul
Editor: Jack Hutchings
Sound Design: Jason Murphy, Gas Inc Melbourne
Music: Artist/Title: Django Django, Wor
Post Production: Colin Renshaw, Cutting Edge
Head Of Tv: Corey Esse
Music Production: Karl Richter, Level Two Music
Advertising Agency: JWT, Johannesburg, South Africa
Chief Creative Officer: Ben Du Plessis
Executive Creative Director: Ben Du Plessis
Creative Director: Ben Du Plessis
Art Director: Steve Clayton
Copywriter: Grahame Finnemore
Agency Producer: Silke Gehring
Advertiser’s Supervisor: Jonathan Rands
Planner: Clive Evans
Account Manager: Annie Lazarevski
Account Supervisor: Diane Fraser
Production Company: Bouffant Johannesburg, South Africa
Director: Chloe Coetsee
Producer: Chanelle Critshfield
Editor: Daniel Mitchell
Sound Design: Freq’ncy Audio
Cameraman: Rob Wilson
Post Production: Deep End Post Jhb
Advertising Agency: Leo Burnett Group Singapore, Singapore
Executive Creative Director: Chris Chiu
Art Director: Chris Chiu
Copywriter: Chris Chiu
Agency Producer: Anthony Lee
Advertiser’s Supervisor: Richard Tan
Planner: Saurabh Varma
Account Manager: Claire Chan, Brenda Koh, Lee Min Qi, Tay Yi Ling, Stella Pok
Account Supervisor: Kurt Viertel
Production Company: Moviola Singapore, Singapore
Director: David Tsui
Producer: Ronnie Lee
Editor: Adrian, Touches Hong Kong, Khor Swee Aik, Vhq Post Singapore
Sound Design: Yellow Box Singapore
Post Production: Touches Hong Kong, Vhq Post Singapore
Client: Richard Tan, Mindy Cheong
Advertising Agency: Dare, London, United Kingdom
Chief Creative Officer: Danny Brooke-Taylor
Executive Creative Director: Danny Brooke-Taylor
Creative Director: Danny Brooke-Taylor
Art Director: Helen Board
Copywriter: Matt Lever
Agency Producer: Sophie Jones
Advertiser’s Supervisor: David Mannall
Planner: Ben Armistead
Account Manager: Natalie Tobin
Account Supervisor: David Mannall
Production Company: Blink Productions
Director: Tom Tagholm
Producer: Georgina Filmore
Editor: Tim Hary
Sound Design: Parv Thind @ Wave Studios
Cameraman: Luke Scott
Lighting: Luke Scott
Post Production: The Mill
Advertising Agency: Wieden+Kennedy Portland, USA
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Jason Bagley, Eric Baldwin
Art Director: Craig Allen, Eric Kallman
Copywriter: Craig Allen, Eric Kallman
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Director Of Photography: Neil Shapiro
Editor: Carlos Arias
Agency Producer: Lindsay Reed
Lead Flame Artist: Ant Walsham
Account Director: Jessica Monsey
Account Supervisor: Diana Gonzalez
Group Planning Director: Britton Taylor
Interactive Producer: Ann-Marie Harbour
Senior Digital Strategist: Dean Mcbeth
Print Photographer: Danielle Levitt
Art Buyer: Heather Smith-Harvey
Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Executive Creative Director: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Creative Director: Eric Jannon, Dimitri Guerassimov
Art Director: Dimitri Guerassimov
Copywriter: Eric Jannon
Agency Producer: Timothe Rosenberg/Nathalie Levincent/Pierre Marcus/Wam
Account Manager: Emilie De Saint Martin
Account Supervisor: Arthur Sadoun
Production Company: Wanda Productions
Director: Xavier Mairesse
Producer: Claude De Fayolle, Patrick Barbier
Editor: Sam Danesi
Sound Design: Wam
Post Production: Wam, Reepost
Advertising Agency: Y&R, New York, USA
Executive Creative Director: Ian Reichenthal, Scott Vitrone
Creative Director: Guillermo Vega, Kevin Brady
Art Director: Adolfo Alcala, Mihail Aleksandrov
Copywriter: David Canning, Patrick Conlon
Agency Producer: Anna Browne
Director: Dave Herman
Editor: Dave Herman
