Advertising Agency: Genesis 12, Bangkok, Thailand
Executive Creative Director: Genesis 12
Agency Producer: Sitsada Janyakoon
Advertiser’s Supervisor: Tanyapong Thamavaranukupt, Piyasak Ukritnukun, Nutthanun Vichaidith
Production Company: Phenomena
Director: Thanonchai Sornsrivichai
Editor: Manop
Advertising Agency: Johannes Leonardo, New York, Usa
Chief Creative Officer: Jan Jacobs, Leo Premutico
Agency Producer: Matthew Mattingly
Production Company: Lost Planet
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano, Charley Wickman
Creative Director: Britt Nolan
Art Director: Chris Rodriguez
Copywriter: Matt Miller
Agency Producer: Veronica Puc, Bryan Litman
Account Manager: Lauren Gibbs
Account Supervisor: Nina Abnee, Susan Stefaniak
Production Company: Epoch Films
2nd Production Company: Massmarket
3rd Production Company: Another Country
Director: Phil Morrison
Producer: Charlie Cocuzza, Suzanne Hargrove, Lisa Margulis
Editor: Haines Hall
Sound Design: John Binder
Visual Effects Producers: Angela Bowen, Jamie Scott, Kyle Write
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Levi Slavin, Jae Morrison, Kia Hiennen, Zoe Hawkins
Copywriter: Levi Slavin, Jae Morrison, Kia Hiennen, Zoe Hawkins
Account Supervisor: Scott Coldham
Production Company: Flying Fish
Director: Jae Morrison
Producer: James Moore, Sam Attenborough
Editor: Mike Hammond
Advertising Agency: Santo, London, United Kingdom
Advertising Agency: Ogilvy, Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Fran Luckin, Robyn Bergmann, Catherine Conradie
Art Director: Renier Zandburg
Copywriter: Taryn Scher
Agency Producer: Debbie Dannheisser
Advertiser’s Supervisor: Nonhlanha Mokwena
Account Manager: Shera Eshmade
Account Supervisor: Louise Johnston
Production Company: Frieze Films
Director: Jonty Fine
Producer: Jo Barber
Editor: Jonty Fine
Sound Design/Arrangement: Jo Anne Darling-Risi/Zak Binikos
Cameraman: Jonty Fine
Post Production: Fr’quency
Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Executive Creative Director: Paul Brazier
Creative Director: Steve Jones, Martin Loraine
Art Director: Laurent Simon
Copywriter: Aidan Mcclure
Agency Producer: Rebecca Scharf
Production Company: Mad Cow Films
Director: Simon Ellis
Producer: Jonas Blanchard
Editor: Matt Swanpoel
Sound Design: Ben Gulvin @ 750mph
Music: Sam Ashwell
Post Production: The Mill
Executive Producer: Pete Chambers
Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director: Justin Gomes, Andrew Whitehouse
Creative Director: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze, Mimi Cooper
Agency Producer: Katherine Tripp
Planner: Rebecca Warne
Account Manager: Morgan Tomes
Account Supervisor: Kaylin Mendes
Production Company: Giant Films
Director: Robin Goode
Producer: Laura Sampson
Editor: Anthony Lee Martin
Sound Design: We Love Jam
Post Production: Condor
Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden, John Jay
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Alberto Ponte, Ryan O’rourke
Art Director: Taylor Twist
Copywriter: Caleb Jensen
Agency Producer: Erika Madison
Advertiser’s Supervisor: Todd Pendleton, Meiwa Tei, Omar Johnson
Planner: Rebecca Stambanis, Chris Cummings
Account Supervisor: Karrelle Dixon, Alyssa Ramsey
Production Company: Imperial Woodpecker
Director: Stacy Wall
Producer: Doug Halbert, Dina Oberley
Editor: Robert Duffy, Healy Snow
Sound Design: Stimmung, Gus Koven, Jack Catlin, Ceinwyn Clark
Music: Jan Hammer
Post Production: Tony Smoller, James Allen, Rachel Kaminek
Advertising Agency: Don, Buenos Aires, Argentina
Chief Creative Officer: Papón Ricciarelli
Executive Creative Director: Roberto Lestón
Art Director: Celeste Dalairac, Mariano Gamba
Copywriter: Juan Rezzónico, Federico Díaz
Agency Producer: Don
Account Manager: Melitón Detomasi
Account Supervisor: Pablo Ajuria
Production Company: El Bagre Films
Director: Quinto Cruz
Producer: Rafael González Del Cerro
Editor: Lautaro Colace
Sound Design: No Problem
Music: La Pirada
Post Production: Cutu Benedict
Advertising Agency: BBH, New York, Usa
2nd Advertising Agency: Google Creative Lab New York, Usa
Chief Creative Officer: Kevin Roddy
Executive Creative Director: Pelle Sjoenell, Calle Sjoenell, Robert Wong Of Google Creative Lab
Art Director: Steve Peck
Copywriter: Jared Elms
Agency Producer: Orlee Tatarka
Account Manager: Rossa Hsieh/Jessica Bigarel Of Google Creative Lab
Production Company: First Ave Machine
Director: Aaron Duffy
Producer: Sam Penfield, Michael Solomon, Krystn Wagenberg, Meagen Carroll
Editor: Charlie Johnston
Sound Design: Joseph Fraioli, Jafbox Sound
Vfx Artist: Jeannette Depattie, Alison Savitch
Commercial for NTT Docomo’s Touch Wood SH-08C wooden-encased phone.Created by Morihiro Harano of Drill Inc. The sounds are all authentic, no CGI either. Forest xylophone features a wooden ball that simply relies on the forces of gravity to carry it down the extensive xylophone as it plays Bach’s Cantata 147.
Advertising Agency: Drill, Tokyo, Japan
2nd Advertising Agency: Densu, Tokyo, Japan
Creative Director: Morihiro Harano
Art Director: Jun Nishida
Copywriter: Noriko Yamada
Agency Producer: Daijiro Sawa/Ayako Yoshinoya
Advertiser’s Supervisor: Masato Kabasawa
Account Manager: Ayako Yoshinoya
Account Supervisor: Toru Murakami
Production Company: Engine Plus Tokyo, Japan
2nd Production Company: Drawing And Manual
Director: Seiichi Hishikawa
Producer: Toshifumi Oiso, Hideyuki Chihara
Editor: Hitoshi Kimura
Sound Design: Kenjiro Matsuo
Post Production: Digital Garden
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Mike Smith
Art Director: Jaclyn Rink
Copywriter: Ashley Davis Marshall
Agency Producer: Anthony Curti, Rani Vaz
Account Supervisor: Tara Deveaux
Production Company: Mjz
Director: Tom Kuntz
Producer: David Zander, Jeff , Scott Kaplan
Editor: Steve Gandolfi, Joel Miller, Isaac Chen, Georgia Dodson
Sound Design: Sound Lounge, Tommy Jucarone
Music: Stimmung, Greg Chun, Peter Lauridesen
Post Production: Framestore
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Johan Eghammer
Copywriter: Marcus Hägglöf, Martin Ringqvist
Agency Producer: Magnus Kennhed
Advertiser’s Supervisor: Jonas Devallius, Johan Dannemann
Account Manager: Patrik Danroth
Account Supervisor: Andreas Engstrand, Leif Sorte
Production Company: Acne Production
Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA
Executive Creative Director: Margaret Johnson
Creative Director: Rich Silverstein
Art Director: Croix Gagnon
Copywriter: Nat Lawler
Agency Producer: Jan O’malley
Account Manager: Erin Fromherz
Production Company: Smuggler Hollywood, Usa
Director: Ringan Ledwidge
Producer: Sally Humphries
Editor: Rick Orrick
Music: Original Music By Mutato Muzika
Animation: Woodshop
Post Production: Mpc
Group Creative Director: David Kolbusz
Group Account Director: Leslie Barrett
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Officer: Seto Olivieri
Creative Director: Dauquen Chabeldin
Agency Producer: Federico Puricelli, Francisco Tanto
Advertiser’s Supervisor: Daniel Ferro
Account Supervisor: Hernan Cuñado
Production Company: Ursula
Director: Lemon
Producer: Adrian D’amario, Ariel Epstein
Editor: Gustavo Macri
Post Production: Cinecolor
Brief Explanation:
The challenge was how to get enough people to know about the movement. So the objective was to get attention. And to eventually get restaurants to stop supplying disposable chopsticks.
Describe the brief from the client:
The brief was to spread the word of how the use of disposable chopsticks is needlessly destroying China’s forests.
Description of how you arrived at the final design:
A ‘Disposable Forest’ was placed in a popular Beijing shopping area. Greenpeace handed out permanent-use chopsticks and encouraged people to make a pledge not to use disposable ones. Taking used chopsticks and turning them back into trees was an innovative way of telling the story of how the forests are being destroyed needlessly. The ‘Forest’ was both beautiful and eerily frightening, making the first impression of the creation strong and memorable.
Indication of how successful the outcome was in the market:
In the first two weeks over 100,000 people pledged, at the event and on the Greenpeace mini-site, helped by a surge of Weibo (China’s Twitter) uploads, encouraging many more to sign on. Posters spread the word and convinced restaurants to make a change. As a result, 2,000 (and counting) restaurants across greater Beijing have replaced their disposable chopsticks with permanent-use ones.
Advertising Agency: Ogilvy, Beijing, China
Executive Creative Director: Bill Chan, Doug Schiff
Associate Executive Creative Director: Wilson Chow, Shiyang He
Copywriter: Doug Schiff, Lianhui Hao
Art Director: Shiyang He, Shujie Qi, Gongxing Wang, Perry Zheng
Digital Art Director: Dong Liu, Xaioxin Yang
Flash Designer: Ajie Liu
Agency Producer: Tracy Wu, Yong Zhang
Account: Raymond Tao, Vivian Guo, Yoyo Liu
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
Agency Producer: Vera Jacinto, Gabriel Dagostini
Advertiser’s Supervisor: Fernao Cosi
Account Supervisor: Herlander Zola
Production Company: Vetor Zero
Director: Fabio Acorsi
Editor: Thiago Bueno
Sound Design: Raw Produtora De Audio
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: Peter Kain, Gianfranco Arena
Art Director: Gianfranco Arena
Copywriter: Peter Kain
Agency Producer: Amy Wertheimer, Loren Parkins
Account Supervisor: Kathryn Brown
Production Company: O Positive Films
Director: Jim Jenkins
Editor: Ian Mackenzie
Music: Artist: Mas
Post Production: Mass Market
Advertising Agency: Johannes Leonardo, New York, USA
Chief Creative Officer: Jan Jacobs, Leo Premutico
Art Director: Dave Tomkins, Ben Clare, Alex Romans
Copywriter: Iain Nevill, Ben Clare, Alex Romans
Agency Producer: Matthew Mattingly
Account Manager: Dean Rubinstein
Production Company: Rabbit Content
Director: Trevor Mcmahan, Tim Abshire
Producer: Douglas Howell, Joby Barnhart, James Blom
Editor: Tyler Temple-Higgins
Sound Design: Will Bates, Phil Mossman, Lucy Alper
Music: Fall On Your Sword
Advertising Agency: Deep Silver Planegg, Munchen, Germany
Chief Creative Officer: Georg Larch
Executive Creative Director: Anton Borkel
Creative Director: Christian Löhlein, Philipp Foly
Art Director: Christian Löhlein
Agency Producer: Malte Wagener
Advertiser’s Supervisor: Anton Borkel
Planner: Anton Borkel, Malte Wagener
Account Manager: Vincent Kummer
Account Supervisor: Vincent Kummer
Production Company: Axis Animation
2nd Production Company: Savalas
Director: Stu Aitken
Producer: Andrew Pears
Editor: Stu Aitken, Anton Borkel
Sound Design: Savalas Studios, Kahl Henderson, Tom Griffiths
Music: Savalas Studios, Giles Lamb
Animation: Axis Animation
Post Production: Axis Animation
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain, Gianfranco Arena
Art Director: Gianfranco Arena
Copywriter: Peter Kain
Executive Producer: Amy Wertheimer
Account: Kathryn Brown
Production Company: O Positive
Director: Jim Jenkins
Director of Photography: Mott Hupfel
Editing House: Number Six Edit
Editor: Jason MacDonald
Visual Effects Company: Framestore
