Advertising Agency: The Red Brick Road, London, United Kingdom
Chief Creative Officer: Paul Weinberger
Creative Director: Justin Tindall
Art Director: Pete Heyes
Copywriter: Matt Lee
Agency Producer: Charles Crisp
Advertiser’s Supervisor: Paul Bartlett
Planner: Paul Hackett
Account Supervisor: Oilver Clark
Production Company: Stink
2nd Production Company: Cherokee Films
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Sound Designer: Jungle – James Saunders
Music: Mark Campbell, Robert Taggart At One Music Company
Cameraman: Jan Velicky
Post Production: The Mill
Advertising Agency: Dentsu, Tokyo, Japan
Executive Creative Director: Yoshimitsu Sawamoto
Copywriter: Mayu Taguchi, Sohei Okano, Yuriko Taki
Planner: Mayu Taguchi, Sohei Okano, Yuriko Taki
Account Manager: Ikuko Wakiya, Yoshito Nakagawa
Production Company: Dentsu Creative X
Director: Jun Kawanishi
Producer: Tomonori Iida
Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R London, United Kingdom
Executive Creative Director: Mark Roalfe
Art Director: David Godfree
Copywriter: Mark Waldron
Agency Producer: Jody Allison
Planner: Neasa Cunniffe/Ben Kay
Account Manager: Josh Harris
Account Supervisor: Nick Fokes
Production Company: Gorgeous
2nd Production Company: Pioneer Production
Editor: Paul Watts
Sound Design: Munzie At Grand Central
Music: Millie Small ” Tom Hark ”
Post Production: The Mill
Advertising Agency: Wieden+Kennedy, London, United Kingdom
Executive Creative Director: Tony Davidson And Kim Papworth
Art Director: Hollie Sayers, Freddie Powell, Sam Heath, Chris Groom
Copywriter: Hollie Sayers, Freddie Powell, Sam Heath, Chris Groom
Agency Producer: Lucy Russell
Planner: Theo Izzard Brown
Production Company: Smith and Jones Films
2nd Production Company: MPC
Director: Ulf Johansson
Producer: Philippa Smith
Editor: Russell Icke
Sound Design: Sound Studio: Wave London
Engineer: Jack Sedgwick
Music:Tonic Music Ltd
Composers: Multiverse
Animation: Ryan Hadfield, Heather Goodenough, Neil Griffiths
Post Production: Matte Painter: Charlotte Tyson
Telecine: Jean Clement Soret
Postproducer: Josh King
Media Planning: Carat
Vfx Supervisor: Kamen Markov
Assist Flame: Richard Mckeand
Advertising Agency: AMV BBDO, London, United Kingdom
Creative Director: Steve Jones
Art Director: Matt Welch
Copywriter: Simon Welch
Agency Producer: Lindsay Hughes
Production Company: Rattling Stick
Director: Andy Mcleod
Producer: Kirsty Dye
Editor: Richard Orrick
Music: Happy Birthday
Post Production: Big Buoy
Sound: Parv Thind At Wave
Advertising Agency: TBWA\CHIAT\DAY, New York, USA
Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
Art Director: Anthony Decarolis
Copywriter: Eric Fahrenkopf
Agency Producer: Jason Souter
Production Company: SMITH AND JONES London, UNITED KINGDOM
Director: Ulf Johansson
Producer: Philippa Smith
Editor: Gavin Cutler
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: Peter Kain/Gianfranco Arena
Art Director: Gianfranco Arena
Copywriter: Peter Kain
Agency Producer: Amy Wertheime, Loren Parkins
Account Supervisor: Kathryn Brown
Production Company: O Positive Films
Director: Jim Jenkins
Editor: Ian Mackenzie
Post Production: Mass Market
Advertising Agency: Wieden + Kennedy, Amsterdam, netherlands
Executive Creative Director: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Broadcast Director: Erik Verheijen
Agency Producer: Tony Stearns, Niko Koot
Planner: Stuart Parkinson, Martin Weigel
Project Manager: Sharon Kwiatkowski
Production Company: Sonny
Director: Fredrik Bond
Director of Photography: Mattias Montero
Producer: Alicia Bernard
Executive Producer: Helen Kenny
Editing Company: Marshall Street Editors
Editor: Tim Thorton-Allan
Audio Post: Grand Central
Sound Designer/Mixer: Raja Sehgal
Artist: Mohammed Rafi, Jaan Pehechaan Ho
Music Company: Agoraphone
Music Supervisor: Beth Urdang
Post Production: The Mill
Flame: Jay Bandlish
3D: David Lawson
Telecine: Adam Scott
Producer: Paul Schleicher
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Chief Creative Officer: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Creative Team: Richard Williams, Anthony Phillips
Art Director: Annie Beauchamp
Agency Producer: Sonia Von Bibra, Pip Heming
Advertiser’s Supervisor: Account Director: Mick McKeown
Account Manager: Phoebe Farquharson
Account Supervisor: Group Account Director: paul Mcmillan
Production Company: Plaza Films
Director: Paul Middleditch
Producer: Executive Producer: Peter Masterton
Editor: Peter Whitmore, Jo McKenzie
Sound Designer: Level Two Music And Electric Dreams
Music: Cornel Wilczek
Advertising Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric Quennoy
Art Director: Stuart Harkness, Freddie Powell
Copywriter: Freddie Powell, Stuart Harkness
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam
Production Company: Independent Films – London
Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill
Brief Explanation:
A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all!
Describe the brief from the client:
The brief was to develop a calendar for Audi clients. The calendar should differ greatly from other car calendars and position Audi as innovative and modern.
Description of how you arrived at the final design:
When Audi introduces a car calendar, that calendar has to be just as innovative as the brand itself. Audi should not merely say “Vorsprung durch Technik” (Leading through technology) but prove it as well.
Indication of how successful the outcome was in the market:
25,000 calendars were sent out. So far, the app has been downloaded 23,448 times. This means that most of the people who received a copy of the calendar have downloaded the app to experience “Vorsprung durch Technik” in a new dimension. Audi received numerous response mails from enthusiastic clients. Just one person obviously didn´t get it. He wrote an e-mail saying thank you for the lovely landscapes.
Advertising Agency: Neue Digitale/Razorfish , Germany
Managing Director: Sven Kuester, Sascha Martini
Creative Director: René Lamberti, Fabian Roser
Art Director: Kathrin Laser
Copywriter: Stephan Deisenhofer
Concept: Steffen Staeuber
Copywriter: Alexander Ardelean
Designer: Bartosz Elsner
Designer: Florian Uihlein
Interactive Designer: Jens Lembke, Julien Pietri
Programmer: Dennis Hantke, Dirk Tech
Technical Manager: Mathis Moder
Technical Director: Paul Schmidt
Account Manager: Kristina Klein, Dorte Luecker
Animator: David Loehr
Brief Explanation:
To communicate to potential clients what we do, what we are and how we do it is difficult considering the proof of this is in so many different media spaces and formats. We needed a way, to not only engage our audience but immerse them in everything we stand for and give them the full Leo Burnett experience.
Describe the brief from the client:
We’re very proud of our work, and we want to let people know about who we are, what we believe in, what we’ve done, and where we’re going. So we needed to design a communications piece to send to potential clients that embodied everything we are in a visually stunning, interesting and engaging way.
Description of how you arrived at the final design:
Inspired by Leo Burnett, who in the grip of a great depression, placed a bowl of apples in reception as an act of hospitality in a hungry world. We bought this kind of personal and selfless act to life through a blend of old world, hand made design and crafting with cutting edge technology that communicate the personal touch, and the belief’s in our unique brand of advertising, that tells the full story of Leo Burnett in a visual engaging and hands on way.
Indication of how successful the outcome was in the market:
We received overwhelmingly positive feedback from each CEO who received the AppleBox with personal calls made to our head of new business. Not only did they express their gratitude for sending them such a beautiful and unique piece, but our Leo i-Pad inside was extremely well received and enabled us to begin an open dialogue with the recipients about working with us in the future.
Advertising Agency: Leo Burnett,Sydney , Australia
Product: Leo Burnett Advertising Agency
Executive Creative Director: Andy DiLallo
Art Director: Jim Walsh
Copywriter: Brad Grey
Producer: James Rogers
Illustrator: John-Henry Pajak
Artist/Modeller: Vlad Malkovich
Digital Producer: Ed Larossa
Digital Developer: Kevin Brown, Will Parry
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Director: Fernando Militerno
Creatives: Charlie Lanus, Pedro Porcaro
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Published: February 2011
Brief Explanation:
The campaign for transmediale is inspired by the simplicity of one line and one dot, as in the 1 and the 0 – the basic pattern of the binary system – and DNA, thus a code connecting man and machine and allowing for infinite words and images.
Describe the brief from the client:
The art and media festival transmediale.11 has the name »response:ability«, which is about the relationship between people and the internet.
Description of how you arrived at the final design:
We searched for a idea that is simple and – maybe – cheap enough, but that was also flexible for different options.
Indication of how successful the outcome was in the market:
The festival was the best festival ever, and the merchandise was sold out.
Advertising Agency: Ruddigkeit, Germany
Creative Director: Raban Ruddigkeit, Dirk Heider, Kristina Brasseler, Gianna Pfeifer
Director: Michael Fragstein, Emilia Forstreuter, Marcel Weber
Media Officer: Christian Vogel, Marc Bieling
Brief Explanation:
We Discovered That The Formula “give Pity, Then Ask For Help” Was An Invention Of Advertising And Not A Reflection Of What The Kids Really Wanted: TO SHARE THEIR JOY, So We Needed To Change That Way Of Thinking To Reach The Goal For 2010.
Describe The Brief From The Client:
Last Year, Teleton Didn’t Reach Its Goal Of 2 Million Soles. This Year, The Challenge Was To Find The Way To Reach It.
Indication Of How Successful The Outcome Was In The Market:
The Activation And TVC Had More Than 11,000 Fans In The First 48 Hours. Plenty Of Mass Media Covered The Event An The Total Amount Of Money Raised Was 3 Million 346 Thousand 8 Soles. Teleton Surpassed The Goal By 67%, But Most Importantly, The Idea Generated A Change In Attitude In All Peruvians And From Now On, They Help With A Smile.
Advertising Agency: JWT, Lima, Peru
General Creative Director: Fernando Iyo
Creative Planning Director: Javier Grana
Art Director: Jorge Rocca
Copywriter: Juan Pablo Peschiera
General Producer: Monica Torres
Producer: Eduardo Sasco
Art Director / Artist: Koening Johnson
Artists: Merida Brothers
Photographer: Enrique Valdez
Account Manager: Alex Traugott
Account Executive: Alvaro Montufar
General Manager: Milagros Plaza
Planner: Paola Tealdo
Brief Explanation:
Designing a Bible cover that would attract young people (e.g. pupils), as well as twentysomethings and adults is a challenge in itself. The design had to stand out among different new German Bible translations entering the market in the same year, so it was even more important to communicate the style of the language, and the particular benefits of the translation. In addition to that, the client had tried to place and sell parts of the New Testament (single books and the Synoptic Gospels) on the German book market for several years, with the same name but different designs and concepts, without success.
Describe the brief from the client:
The task by our client was to develop a product design for a new German translation of the new testament called “BasisBibel NT”. The DGB is also rights holder and publisher of the first and revolutionary Bible translation of Martin Luther from Greek and Hebrew to the German language in 1522 and following translations. The all new “BasisBibel NT” uses a very clear, modern language and is still very close to the original text. The textual structure and typography is optimised for better reading comprehension. In addition to that, the BasisBibel is cross-media optimised.
Description of how you arrived at the final design:
We were looking for a design solution that would be as laconic and straightforward as the style of the translation, the language itself. The overall symbol for the Bible and particularly for the New Testament is the Cross. The idea was to reduce the book design to this simple and strong icon – a white cross on a coloured background. The innovation would be that the cross would encompass the whole body of the book, and required a partial coloured edge. It came out that one bookbinding business could realise the technical challenge with the typical India paper in brilliant quality.
Indication of how successful the outcome was in the market:
Since the implementation on the Frankfurt Book Fair in October 2010, the DBG sold circa 20,000 copies from a total number of 26,000 copies. After 5 months the purple edition was sold out. These were sensational results for a partial issue of the Bible, the New Testament. Also very interesting: the other colors (green, petrol, blue) sell in the same range, and orange was available after the event. In addition, there is a magnificent increase in media coverage about the innovative book design, the campaign motives, and the translation itself that is very positive without exception.
Advertising Agency: Gobasil, Hamburg, Germany
Creative Direction: Eva Jung
Art Direction: Oliver Popke
Creative Direction: Nico Mühlan
Product Management: Florian Theuerkauff
Brief Explanation:
The main objective was to make Paul stand out from the crowd and to drive people to his website.
Describe the brief from the client:
Paul Thompson, a London based photographer asked us to consider designing a second DM campaign following the success of our last campaign with him. He asked us for something different from the typical direct mail pieces that people receive from photographers.
Description of how you arrived at the final design:
Our approach was to focus on the personality of the photographer rather than his work. After all most photographer’s are capable of taking good shots. What really makes the difference is them – the relationship between art director, client and photographer is key. We developed an idea which wouldn’t feature photographs at all. Just a beautiful and engaging description, which was exactly 1,000 words. This would encourage the recipient to go to his website and discover the picture it described. Each description is set to exactly the same proportions as the picture and uses a typeface which mirrors the subject.
Indication of how successful the outcome was in the market:
Early indications have shown there has been an increase in traffic to Paul Thompson’s website as well as an increase in enquiries about his services.
Advertising Agency: The Chase Creative Consultancy, Manchester, United Kingdom
Creative Director/Copywriter: Ben Casey
Creative Director: Peter Richardson
Typographer/Copywriter: Lionel Hatch
Typographer: Harry Heptonstall
Copywriter: Jim Davies
Copywriter: Nick Asbury
Artworker: Rachel Pratt
Account Handler: Paul Waters
Brief Explanation:
Our aim was to create an experience that engages with the band’s young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release.
Describe the brief from the client:
The brief was to come up with a new music video for the song ‘MIRROR’ by the Japanese indie band SOUR.
Description of how you arrived at the final design:
The song Mirror sings about the fact that everyone around you is a mirror that reflects who you are. This gave us an idea of a journey to find yourself through your connections with the people online. So we created an interactive music video, which gives every single viewer a different customized experience by connecting to their Facebook, Twitter & webcam. You can also add yourself into the video by following @SOUR_official on Twitter. Please try the experience for yourself at http://sour-mirror.jp.
Indication of how successful the outcome was in the market:
When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band.
Advertising Agency: Masashi, Qanta, Saqoosha, Hiroki, Tokyo, Japan
Creative Director/Director: Masashi Kawamura
Technical Director/Director/Programmer: Qanta Shimizu
Director/Programmer: Saqoosha
Director: Hiroki Ono
Programmer: Yuma Murakami
Film Producer: Yasuhito Nakae
Film Producer: Hisaya Kato
Film Project Manager: Hidetoshi Nagamine
Musician: Sour
Brief Explanation:
To resolve the challenge, a promotion was designed, which is not only colourful and eye-catching but also transfers knowledge about our local world of birds in a playful way.
In the foreground was not only one particular product but also the opportunity to bring attention to the children’s sections by optical and playful means of promotion so parents will become a part of the Görtz costumer card programme.
Describe the brief from the client:
Görtz runs not only in the Alstertal shopping centre as a special children’s shop but also controls many children’s sections in Görtz shoe stores all over Germany. In these sections, you will find highly skilled experts, who offer shoes and accessories for children in between the ages of 0 and 12 years. In order to push these children’s sections and popularize them more, it was the task to create a promotion, which will bring up the customer frequency in these sections and win new customers for the Görzt customer card programme.
Description of how you arrived at the final design:
The colourful Görtz world of birds presents itself in all the Görtz sales areas set aside for children’s shoes. Simple shoelaces were transformed into colourful small worms in the beaks of five lovingly designed bird characters, which served as eye-catching packaging. They show different native types of birds that invite play and collection. The aim, with the help of the packaging as part of the campaign, was to increase customer frequency in the Görtz sales areas for children’s shoes and, at the same time, to win customers for the Görtz store card.
Indication of how successful the outcome was in the market:
In the past years there have been many promotions with the intention of stimulating the Görtz children’s sections and to win more costumers for the Görtz card. Comparing to the Görtz world of birds all of them were much more complex and resulted in more cost. Regardless of other arrangements, in order to be successful it comes down to new applications for the Görtz costumer card programme. The Görtz world of birds was colourful and eye-catching. It spread the passion of collection, caused hundreds of applications for the Görtz card and was more effective than any promotion before.
Advertising Agency: Gürtlerbachman, Hamburg, Germany
Creative Director: Uli Gürtler
Art Directior / Illustrator: Merle Schröder
Head of Marketing: Michael Jacobs
Account Manager: Anne Kennel
Copywriter: Claudia Oltmann
