Archive for Design
May 24, 2012 at 10:38 · Filed under Design, Direct Marketing
To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.
Advertising Agency: Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que
May 14, 2012 at 10:10 · Filed under Design, Direct Marketing
Advertising Agency: Piko, Moldova
Art Director: Eugen Catruc, Constantin Sarcov
May 9, 2012 at 12:38 · Filed under Design, Direct Marketing
In Case of Emergency: Eat this Book.
While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience.
We researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. We studied the topography of the region to guide people to safety. We used a reflective packaging similar to army rations, which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking. Finally, we even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.
We sent the book to 5,000 existing customers, gave it away as a supplement to the cars’ manual and made it freely available in sports shops.
The initial response was very positive. And the client was so happy with the concept that they asked us to include the book as an insert in the next edition of a car magazine, with a 70,000 circulation.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director/Illustrator: Joseph Bihag
Copywriter: Guillaume Calmelet
Designer/Copywriter: Khaled Said
Retoucher: Gitten Tom
Head Of Production: Amin Soltani
Producer: Leng Panganiban
Account Supervisor: Sarah Locke
Account Manager: Pierre Farra
Photographer: Mojtaba Komeili
May 8, 2012 at 10:20 · Filed under Design, Direct Marketing
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Simon Vicars
Art Director: James Tucker
Agency Producer: Sheriden Derby
Photographer: Mat Baker
Retoucher: Tias Somers, Carl Baker
Photographer: Warren Payne
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson
April 25, 2012 at 14:49 · Filed under Ambient, Design
Urban Knitting by easyJet, an original artwork inspired by easyJet European network.
Advertising Agency: NextIdea, Paris, France
Creative Director: Hugo Fromont, Pierre Ayroles
Art Director: Emilie Basset
Copywriter: Fabien Berger
Photographer: Jane Schinasi
Additional credits: Béatrice Chêne, Renaud Brebion, Maud Durand
March 22, 2012 at 07:11 · Filed under Design
December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.
Advertising Agency: Cole & Weber United, Seattle, USA
Executive Creative Director: Todd Grant
Art Director: Lance Wei
Copywriter: Jacob Baas
Director Of Integrated Production: Pete Anderson
Artist: Sean Onart
Digital Artist: Sean Onart
Production: Peter Orr
President: Mike Doherty
March 19, 2012 at 12:08 · Filed under Design
Strategy: Currently global warming is the critical issue that inevitably affects all of us, one way or another. Responsibility is probably the key solution. We then conceptualize it to create awareness among people in offices. The most familiar office stuff like trash bin is what we play with to help them change the habits of producing trash.
Concept: Our trash bins are designed to have a clear panel at both sides for the purpose that users can see the amount of trash inside and indicate the level of crisis in the conception of ‘More Trash, Result More.’
Result: We sent our trash bins to clients and the result shows that most of them give us a good cooperation and take better care of the earth. The amount of trash in their office is remarkably low compared to the past.
Advertising Agency: Y&R, Bangkok, Thailand
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Graphic Group Head: Piyanuch Pochanapan
Graphic Designer: Parinya Pichetsiriporn
March 19, 2012 at 11:09 · Filed under Design, Direct Marketing
Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.
Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.
Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh
Account Executive: Ajay Kumar
March 18, 2012 at 12:56 · Filed under Design, Direct Marketing
Advertising Agency: Draft FCB + Ulka, New Delhi, India
National Creative Director: K S Chakravarthy
Creatives: Vasudha Misra, Kavita Ojha
March 17, 2012 at 19:36 · Filed under Design, Direct Marketing
Usual arm sling are boring and monochromatic. So we created a new custom media, which was distributed to hospitals and orthopedic clinics. This is a way to promote Rugby in a fun and unusual way.
Advertising Agency: Talent Comunicação e Planejamento, São Paulo, Brazil
Creative Directors: João Livi, Felipe Luchi, Philippe Degen
Art Director: Paulo Almeida
Copywriter: Erick Mendonça
Photographer: Mario Coelho
Additional credits: Ingo Santos, Matias Santos, Hadolpho Correa
March 14, 2012 at 10:11 · Filed under Design, Direct Marketing
There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked.
Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders
March 12, 2012 at 06:30 · Filed under Design, Direct Marketing
Advertising Agency: Euro RSCG, Toronto, Canada
Creative Director: Jon Freir
Art Director / Copywriter: Natasha Romanelli
Additional credits: Mike Pallister
March 9, 2012 at 20:32 · Filed under Design, Direct Marketing
Objective: Create a direct marketing to release Klein Bier’s new beer.
The Solution: The ESB style was born in England. It’s one of the most consumed beers in the country. Therefore, to release this new beer to the specialized media and for the pub owners, we developed a direct marketing based on one of Britain` most famous Icons: The Big Ben.
The Concept used on this mailing: “The beer that came at the right time.” An analogy about punctuality of the world’s most famous clock.
Inside the packaging: a bottle of ESB and a royal soldier shaped tag. Within this tag goes the following text: “The ESB style, as known as Extra Special Bitter, is a classic type of beer from England. A country known as home of the most important breweries of the world. And now, the Klein brewery is releasing their own ESB. One of the first to produce this style in industrial scale in the country, with a fine selection of imported malts and hops, from it’s origins: England.
Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Ronaldo Shimizu, Edson Vaz
Copywriter: Sulivan Cruz
March 7, 2012 at 19:07 · Filed under Design
Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day. Anyway, just doing this poster was a way to abide by our very first rule: have fun in what you do.
“18 new commandments freshly made!”
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Copywriter: Gianmarco Milesi, Matteo Civaschi
Typographer: Matteo Civaschi, Anna Barisani
Account Director: Sabrina Di Gregorio
March 5, 2012 at 04:04 · Filed under Design, Direct Marketing
Advertising Agency: Bart, Turkey
Creative Director: Doris Dagistanli
Art Director: Ergin Emir
March 1, 2012 at 16:38 · Filed under Design, Direct Marketing
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cícero Souza
Copywriter: Ricardo Porto
February 28, 2012 at 10:26 · Filed under Design
Brief: Create a business card for the RSX Hoteis e Resorts
Solution: Since this is an office that represents hotels and also works as a travel agency, we are inspired by the warnings of “Do Not Disturb” placed on the doors of hotel rooms. The business card is like the difference because it can also be used as a promotional piece. To disclose the RSX, the card was placed in the door handles of residential buildings.
Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Emerson Ferreira
Copywriter: Sulivan Cruz
February 13, 2012 at 02:11 · Filed under Design, Direct Marketing
“No delivery too small.”
Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Additional credits: Sagar Rege, Rahul Jhangira
February 8, 2012 at 11:39 · Filed under Design, Print
If you could go on sabbatical anywhere in the world, selecting twelve stages to your dream destination, where would your imagination carry you? And what would you bring home… what from all the different places you visited would you choose to fill your luggage with? This is the concept behind Fontegrafica’s 2012 calendar, produced in collaboration with the designer Azzurra Bacchetta. The concept began with a simple yet unsettling proposal: that Fontegrafica allow Azzurra “white paper” to realise a graphic design dream, free from any constraints and ensuring the possibility to bring about any idea. A Fontegrafica- type proposal was taken on most diligently by Azzurra, who, without hesitation, turned the brief into a dream trip. So the twelve months became an open airline ticket of twelve stages. Azzurra detailed her travel plans to colleagues, friends, acquaintances and family, inviting them to report on what was the first thing that came to mind for each “visited” site. A natural and very real brainstorming, a collective pondering of figures, faces and objects resulted in a charming outcome. The tables are full of details, cleverly arranged like pieces of a puzzle. Fontegrafica provided the canvas on which these parts are formed, associating to each table specific inks and papers that fit perfectly with the places represented. The result displays the structure of the trip, the colors of the nations, the smells of the locations, the simple communication of a postcard and the emotion of a work of art. To you, who are preparing to visit the boards of the 2012 Fontegrafica’s calendar, we wish you all a good trip!
Advertising Agency: Leo Burnett, Milan, Italy
Designer: Azzurra Bacchetta
Printer: Fontegrafica
December 10, 2011 at 02:38 · Filed under Design, Direct Marketing
Advertising Agency: Mais e Mais Vendas, Brazil
Art Director / Copywriter: Dennis Campos
November 30, 2011 at 16:07 · Filed under Design, Print
Ad for the organics food brand Ja! Natuerlich in a special edition to mark the Vienna Design Week.
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Franz Merlicek, Rosa Haider
Copywriter: Arno Reisenbuechler
Art Director: Roman Steiner
Photographer: Bernhard Angerer
Graphic Design: Stefan Oehner
Account Supervisor: Katharina Schmid
Art Buying: Ilona Urikow
Final Art Work: Mario Goldsteiner
November 24, 2011 at 21:22 · Filed under Design, Direct Marketing
Using the flipbook technique, special business cards were created for Ginga Filmes, a video production company. The last piece is detachable, making it possible for the client to keep just a regular card, if he wants.
Advertising Agency: Art&C, Natal, Brazil
Creative Director: George Wilde
Art Director: Jackson Williams
Copywriter: Daniel Felix
Account Director: Aline Pampalon
