Marisa Schmidt, a couple therapist, had low budget and the need for a new, simple and direct publicity to reach new clients. Therefore, they decided to create a business card that would have the same impact as publicity piece.
Advertising Agency: Master Promo, Curitiba, Brazil
Creative Director: Marcos Minini
Art Director: Renan Molin
La Cambre Architecture founded in 1927, La Cambre is the best-known architecture school in belgium. It offers its students courses based on “creation” and “practice”. They prposed a new business card that best defines this school in the most unique way. The new business card of this school now takes the form of a Lego brick. This new business card perfectly represents La Chambre- Architecture where the “imagination” and “construction” are at the base of the formation of the young architects.
Advertising Agency: Leo Burnett, Belgium
Creative Director: Jean-Paul Lefebvre
Art Director: Marie-laure Cliquennois
Copywriter: Gregory Ginterdaele
found at directdaily
The models of Gerd George aren’t models. But people on the street, people next door. That’s why he sends a telephone directory which looks like a typical model-book.
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Directors: Ekki Frenkler/Carlos Obers
Copywriters: Cosima Hölt/Michael Reill/Carlos Obers
Art Director: Ekki Frenkler
Graphic Designer: Sonja Färber
Where were you the last time you had a great creative idea? Were you in your office, laptop ready to record every detail? Or were you out at a restaurant, coffee shop or bar, scrambling to capture your brilliance on shreds of caffeine- or booze-soaked cocktail napkins? For many creative people, entrepreneurs, artists and designers alike, the situation frequently tends to be the latter.
For this reason, global advertising agency Euro RSCG Worldwide has developed the Napkin Notebook, a spiral-bound collection of cocktail napkins ready to be filled with notes, sketches… and the next great business idea. Available soon at the MoMA store, each Napkin Notebook comes with its own pen. Pics of the notebook, taken by photographer Dan Lipow.
At www.napkinnotebook.com, you can sketch or write on the notebook, and email your creation or idea to a friend.
The Oh it´s fresh! - milk udder packaging. At the coffee shop chain “Oh it’s fresh!†– as the name might suggest – freshness is the name of the game, whether you go for tasty bagels, freshly squeezed juices or specialty coffees. And how better to demonstrate this commitment to freshness than by reflecting it in even the tiniest details in “Oh it’s fresh!†stores: the unusually designed single portions of milk with a little udder printed on them – the milk pretty much goes straight from the cow into your coffee!
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann/Bernhard Lukas
Copywriter: Tom Hauser
Art Director: Soeren Porst
Graphic Designer: Lisa Port
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